Broadcasting
Digital Content Revenues to Pass $200bn in 2018 – Report

Global consumer spend on digital content will reach $202 billion in 2018, up by 10% on this year’s total of $184bn.
This is according to a report by Juniper research titled Digital Content Business Models: OTT & Operator Strategies 2017-2022.
The report found that subscription video on demand (SVOD) services will be a key driver of growth, with major over the top (OTT) players such as Netflix and Amazon committing budgets of more than $5 billion to original content over the coming year.
Meanwhile, Apple and Facebook are each expected to invest at least $1 billion for their on demand digital content services – Apple iTunes and Facebook Watch and Facebook Live.
“Around 35% of UK households now subscribe to one or more SVOD services, a proportion which rises to 76% in the US. Furthermore, the trend towards multiple subscriptions per household was increasing, leading to a greater opportunity for content aggregation and curation,” notes the research.
Meanwhile, the research also found that both telcos and OTT players were increasingly seeking to augment their offerings with the acquisition of eSports rights, and suggested that ultimately players might evolve from creating their own teams to developing and owning eSports tournaments.
There are around 109 million Netflix users globally, with the company expecting six million new users to be added in Q4 this year. ShowMax, the Naspers-owned VOD platform available in 65 countries, houses Africa’s largest subscription video entertainment catalogue. The company announced in November 2016 that it had surpassed the 20 million cumulative views mark.
According to a report by Frost & Sullivan, the pay-TV, VOD and Internet Protocol television services market in Africa is growing rapidly as significant Internet penetration and smartphone adoption in the continent alter the manner in which consumers view content.
“MultiChoice DStv and GOtv, and StarTimes are among the leading pan-African pay-TV operators, while IROKOtv, ShowMax and Netflix lead the VOD space. Despite DStv’s dominance, SA has the most developed pay-TV market, whereas triple-play services are more developed in Kenya,” the research points out.
According to a report by market analyst firm Dataxis, the total number of pay-TV subscribers in Africa has reached approximately 23.7 million, representing quarter-on-quarter growth of 2%, and year-on-year growth of 18%.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
E-Financial2 days agoDLM SPV PLC Lists ₦9.00bn AAA-Rated Medium-Term Notes on FMDQ Exchange, Sets Benchmark in Corporate Bond Market
News2 days agoMetaverse Collapses, Horizon Worlds Shuts Down on Quest
Telecom2 days agoLegend Internet, Spectranet in Merger Talks
News2 days agoNITDA Reaffirms Commitment to Advancing Creative Economy with Digital Initiatives
E-Financial1 day agoCBN Directs IMTOs to Open Naira Settlement Accounts
E-Financial2 days agoSEC Issues Six-Week Ultimatum to Market Operators to Submit Recapitalisation Plan
News2 days agoNigeria Spends $470m on AI-powered Surveillance Devices- Report
E-Business2 days agoQualified Cybersecurity Staff Shortage Among Key Obstacles in Curbing Supply Chain Risks


















