General News
During High Inflation, Great Customer Experience isn’t Just a Competitive Differentiator—it’s a Matter of Survival

By Hyther Nizam, President – MEA, Zoho Corp.
Inflation is on almost everyone’s mind right now. Around the globe, the supply chain issues caused by the COVID-19 pandemic have been compounded by the war in Ukraine and tight labour markets in some countries.
Nigeria is no exception. In September, the country’s inflation rate hit a 17-year high, accelerating for the eighth straight month to 20.77% from 20.52% in the prior month.
Both businesses and their customers are being adversely affected by this inflation. Businesses have been compelled to raise the price of products and services as operating expenses have increased. But they do so at the risk of revenue as clients either forego a purchase or opt for a less expensive alternative.
For businesses to survive in this environment, offering a great customer experience (CX) could be the difference between losing revenue and retaining a client. In fact, research shows that as inflation rises, companies can expect to see inflated demand for great customer experiences. So, far from cutting back on investments in customer experience to reduce price increases, companies should ensure that it remains a major focus.
CX goes beyond being just a competitive advantage
Research by Gartner (2021) shows that 89% of companies compete primarily on customer experience. That is considerably higher than the two-thirds which did so in 2018. Also, as many as 80% of customers will switch brands after a negative experience.
That means, in a world that provides customers limitless options even amidst high inflation, the experience an organisation provides has to be exceptional to not just earn customer loyalty but to also elevate the perceived brand value. This will help brands retain customers even when they increase the price of their product or service.
What makes for an exceptional CX?
Customer experience extends beyond browsing a website and then paying for goods or a service. It encompasses the totality of their experience with a company, from marketing to the purchase process, billing, and after-sales service. A good CX tool will ensure that these experiences are personalised, meaningful, timely, and engaging. Most importantly, it will ensure consistency by providing different customer-facing teams contextual information that will help them engage with the customers in a meaningful way.
Organisations need to break down silos, and ensure that different departments have visibility into various customer-facing initiatives. For example, if the social media marketing team is promoting a holiday sale campaign, there is a good chance that customers may be adding items to their cart and waiting for the sale day to make the purchase. This would increase the cart abandonment rate and the relevant teams should have that information, which can be achieved through a unified marketing platform. Similarly, having an insight into which customers have open support tickets or pending payments will enable salespeople to narrow the list of clients they want to upsell.
As we gear up for testing times, the cost of customer acquisition is likely to shoot up even as more and more customers rely on brands they trust. Businesses need to turn their focus on customer retention by providing exceptional CX on all touchpoints. One key aspect that businesses should consider is to understand that the way to provide great CX is through great EX (employee experience). They should ensure that the customer-facing teams are equipped with a robust software platform that is unified and powered by AI so that employees can do their job more efficiently.
General News
Study Reveals 7% of Industrial Organizations Tackle Vulnerabilities Only When Necessary

A study titled “Securing OT with Purpose-built Solutions” conducted by Kaspersky in collaboration with VDC Research, illuminates the shifting landscape of cybersecurity within the industrial sector.
Focusing on key industries such as energy, utilities, manufacturing and transportation, this research surveyed over 250 decision-makers to unveil vital trends and challenges faced in fortifying industrial environments against cyber threats.
A strong cybersecurity strategy begins with complete visibility into an organisation’s assets, allowing leaders to understand what assets need protection and assess the highest risk areas. In environments where IT and OT (Operational Technology) systems converge, this demands more than just a comprehensive asset inventory.
Organisations must implement a risk assessment methodology that is aligned with their operational realities – by establishing a clear asset baseline, organisations can engage in meaningful risk assessments that address both corporate risk criteria and the potential physical and cyber consequences of vulnerabilities.
Recent survey findings reveal a concerning trend: a significant number of organisations are not engaging in regular penetration testing or vulnerability assessments.
Only 27.1% of respondents perform these critical evaluations on a monthly basis, while the majority—48.4%—conduct assessments every few months. Alarmingly, 16.7% do so only once or twice a year, and 7.4% address vulnerabilities solely as needed. This inconsistent approach can leave organisations vulnerable as they navigate an increasingly complex threat landscape.
Every software platform is inherently vulnerable to bugs, insecure code, and other weaknesses that malicious actors can exploit to compromise IT environments. For industrial companies, effective patch management is therefore crucial to mitigate these risks.
However, studies reveal that many organisations encounter significant challenges in this area, often struggling to allocate the necessary time to pause operations for critical updates.
Disturbingly, many organisations patch their OT systems only every few months or even longer, significantly heightening their risk exposure. Specifically, 31.4% apply patches monthly, while 46.9% do so every few months, and 12.4% update only once or twice a year.
These challenges in maintaining effective patch management are exacerbated in OT environments, where limited device visibility, inconsistent vendor patch availability, specialised expertise requirements and regulatory compliance add layers of complexity to the cybersecurity landscape.
As IT and OT systems increasingly converge, there is a pressing need to harmonise these traditionally disparate systems, which have often relied on proprietary technologies rather than open standards.
The challenge is further intensified by the rapid proliferation of Internet of Things (IoT) devices—ranging from cameras and smart sensors for asset tracking and health monitoring to advanced climate control systems. This explosion of connected devices broadens the attack surface for industrial organisations, underscoring the urgent need for robust cybersecurity measures.
For industrial customers, Kaspersky provides a unique ecosystem that seamlessly integrates specialised OT-grade technologies, expert knowledge and invaluable expertise. Kaspersky Industrial Cybersecurity (KICS), a native XDR platform for critical infrastructure, is the cornerstone of this OT ecosystem, that offers centralised asset inventory, risk management and audit, and enables security scalability across diverse, distributed infrastructure via a single platform.
Additionally, Kaspersky recommends that industrial organisations adopt the Secure by Design ideology when deploying new OT devices or systems.
“At Kaspersky, we bring the Secure-by-Design concept to life through our Cyber Immunity approach. This means building products that are resilient by architecture — able to withstand attacks, even those exploiting unknown vulnerabilities.
Unlike traditional systems, Cyber Immune products don’t rely on constant patching or external security layers. As a result, our clients benefit from stronger protection, simplified maintenance and a lower total cost of ownership — without compromising on security,” says Dmitry Lukiyan, Head of KasperskyOS Business Unit.
With Cyber Immune products based on KasperskyOS, organisations can enhance their systems’ resilience with minimal additional cybersecurity costs, thereby reducing overall cybersecurity expenses in the long term.
General News
NITDA, NCFRMI Forge Strategic Alliance for Inclusive Digital Transformation of Displaced Nigerians

Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has reaffirmed the agency’s commitment to advancing inclusive digital transformation, particularly among Nigeria’s displaced population.
He made this known during a strategic engagement with the leadership of the National Commission for Refugees, Migrants, and Internally Displaced Persons (NCFRMI) at NITDA’s Corporate Headquarters in Abuja.
Inuwa highlighted the productive partnership NITDA and NCFRMI have cultivated over the years through staff training and ICT support. He announced plans to “reactivate and scale up this collaboration by supplying new IT equipment and introducing customised digital literacy programmes in resettlement cities.” This initiative aligns with NITDA’s Strategic Roadmap and Action Plan (SRAP 2024–2027), which aims to achieve 70% digital literacy nationwide by 2027, a central pillar of the Federal Government’s digital economy agenda.
Outlining NITDA’s renewed efforts include several key strategies: Establishing community-based digital learning centres with shared devices; Deploying trained National Youth Service Corps (NYSC) members to deliver ICT training in resettlement camps; and Providing ICT infrastructure tailored to the unique needs of each community.
Inuwa also revealed that NITDA is partnering with an international organisation to deploy innovative tech hubs within Internally Displaced Persons (IDP) camps across the Federal Capital Territory.
He emphasised the need for a formalised workstream between both agencies to conduct joint needs assessments in resettlement cities and camps, design and deliver customised interventions for each community, and develop a scalable, replicable model for nationwide adoption. This collaboration, Inuwa reiterated, is crucial for scaling impact and reaching more Nigerians in need, aligning with President Bola Tinubu’s Renewed Hope Agenda.
Hon. Tijani Aliyu Ahmed, Federal Commissioner of NCFRMI, commended NITDA’s leadership in driving national development. He noted that Nigeria currently hosts over 6.1 million internally displaced persons due to insecurity, insurgency, and natural disasters, with over 125,000 Nigerians also seeking refuge in neighboring countries. While the Federal Government is addressing these challenges, deeper partnerships are essential to empower vulnerable populations.
Commissioner Ahmed stressed that the partnership extends beyond digital tools, aiming to restore dignity and opportunity. He added that strengthening host communities by improving access to clean water, rehabilitated schools, and healthcare services is also a goal.
Resettlement cities have already been developed in Kano, Borno, Zamfara, Katsina, and Daura, with a new site in Keffi, Nasarawa State, housing over 40 households. These centers provide homes, healthcare facilities, markets, schools, vocational training hubs, and agricultural land to empower displaced persons to rebuild their lives.
“Digital literacy is now a vital component of empowerment. With initiatives like JAMB’s shift to Computer-Based Testing, we must ensure that displaced children and youth acquire the ICT skills needed to thrive in today’s world. “We are fully committed to working with NITDA to ensure no Nigerian child is left behind.”
General News
NASRDA, Galaxy Space Firm Sign MoU on Satellite Connectivity

National Space Research and Development Agency (NASRDA) has signed a Memorandum of Understanding (MoU) with Galaxy Space, Chinese LEO satellite player, to deploy direct‑to‑device (D2D) satellite services nationwide by the end of this year.
According to media reports, Galaxy Space will integrate its LEO satellite constellation into Nigeria’s telecom grid, which will allow existing smartphones and laptops to link directly to the satellites.
The MoU also covers technology‑transfer programmes, joint R&D labs and the co‑production of a CubeSat by Nigerian engineers.
Apart from the benefit of enabling mobile coverage outside of terrestrial network range, Dr Matthew Adepoju, director- general, NASRDA, said the deal with GalaxySpace would enable Nigeria to build up its domestic space technology sector.
“It is no longer acceptable that we must import every single device we need,” he told the News Agency of Nigera. “The time has come for us to produce our own technologies here at home.”
GalaxySpace, which designs and manufactures its own LEO satellites, currently has a test constellation of seven LEO satellites in orbit, and has said its “Mini-Spider” constellation will eventually comprise up to 1,000 satellites.
GalaxySpace said it has also signed multi-tier partnerships in Thailand, the United Arab Emirates, Saudi Arabia, Indonesia, and Malaysia.
Last year, it also signed a deal with Hong Kong carrier PCCW Global to integrate its LEOsat connectivity with PCCW’s worldwide network, giving it access to over 3,000 cities across the Americas, Europe, Africa, the Middle East and Asia-Pacific.
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