E-Business
EMEA PC Market Contracts By 18.2% In Line With IDC Forecast

PC shipments in Europe, the Middle East, and Africa (EMEA) reached 20.8 million units in the fourth quarter of 2015 — an 18.2% decrease year on year, according to International Data Corporation (IDC).
After a strong shipment push of devices under Microsoft’s Bing promotion from summer 2014 to January 2015, the focus for hardware manufacturers and their channel partners has been to deplete stock, leading to an 18% contraction for 2015 with 76.3 million PCs shipped in EMEA.
In 2014 PC shipments were driven in commercial by the end of Windows XP support as well as the need to renew the first Windows 7 portables four years after their deployment, while in the consumer segment Bing successfully targeted the needs of price sensitive users.
The strengthening of the U.S. dollar also led partners to gamble on cheap products in the fourth quarter of 2014. But 2015 turned into a very costly year for all of them as inventory clearing not only took eleven months but also strong promotions and price reductions.
Year on year comparisons were therefore unfavorable during 2015 and the introduction of new technologies such as Windows 10 or new CPUs failed to reverse the trend. But it is not all bad news— as there are some signs of stabilization and 2015 results will support a more positive comparison in 2016.
“The market contraction was to be expected,” said Chrystelle Labesque, associate director, IDC EMEA Personal Computing. “However, if you take Bing out of the comparison, the consumer market would end the year flat, which is an encouraging sign of stabilization.”
The combination of various economic and political factors led all three sub-regions to contract in 2015Q4. Western Europe (WE) declined by 13.1%, while in line with expectations, Central and Eastern Europe CEE) contracted 24.7%.
The Middle East and Africa (MEA) had the weakest performance, as shipments were down by 28.9%.
In Western Europe, the U.K. consumer market reported the best result, while in the commercial segment some public spending in particular in Austria and Italy supported shipment volumes.
A sharp decline in oil prices together with currency and political instabilities affected the CEMA region in particular, while the slowdown in the Chinese economy is worsening the business outlook in export-oriented Western European countries.
Looking at the full 2015 performance, WE was down by 13.8% over 2014, and CEMA by 24.6%. At the same time, market consolidation becomes more obvious as the top 3 players (HP, Lenovo, Dell) accounted for 54% of the market in 2015 vs 50% in 2014.
“2015 was clearly a very difficult year for the PC market. Demand remained weak across all four quarters with double-digit contractions in CEE and MEA,” said Stefania Lorenz, associate VP, IDC CEMA. “The CEE region contracted by 26.4% year-on-year in 2015. The region was negatively affected by the devaluations of local currencies and high PC inventory levels left from 2014. The worst impact on purchasing power was felt in the Eastern part of the region: Russia, Ukraine, Kazakhstan as well as the Rest of CEE subregion. Other factors that prevented the market from rebounding in the commercial space included government budget freezes.”
“In Q4 2015 the PC market in the CEE region was in line with the forecast at -24.7% year-on-year,” said Nikolina Jurisic, product manager, IDC CEMA. “Viewing the country mix, the “star” was Hungary, with a positive result of 11.5% growth year-on-year thanks to last minute deals in the public sector. The other countries in the CEE region reported PC market declines.
“In many cases the unfavorable comparison with Q414 (and the Bing push) resulted in a sharper decline for Poland, Czech Republic, Bulgaria, and Croatia. In 2015, the MEA region declined by 22.8% year-on-year affected by the continual political instability and economic uncertainties, in addition to currency fluctuations, low oil prices and a lack of projects and IT spending. In Q4 2015 the MEA region contracted by 28.9%. The biggest markets — Turkey and the Rest of Middle East (ROME) sub-region — reported the worst results, with an annual decline of 43% and 51%, respectively. The security concerns in ROME continue to impact PC demand negatively.”
Vendor Highlights
While there were some changes in the ranking, consolidation continued with the top 5 vendors now representing more than 72% of the market.
HP performed slightly better than the market and gained further share at 23.7% in EMEA. The vendor results in desktop were above average and contributed to the positive difference.
Lenovo maintained second position. The vendor was focusing on inventory depletion and suffered in the difficult MEA context.
ASUS reached 3rd place and showed strong growth, in particular in Western Europe. Overall the vendor posted good results after a weaker 2014.
Dell grew faster than the market and consequently gained share in EMEA. The vendor continued to gain share thanks to a strong execution in the commercial area and an attractive product portfolio.
• Acer posted a softer performance, in part due to an unfavorable year-on-year comparison. The vendor focused further on inventory reduction while gaining traction on its Windows 10 consumer products.
E-Business
Microsoft Servers Hacked by Chinese Groups

Chinese “threat actors” have hacked Microsoft’s SharePoint document software servers and targeted the data of the businesses using it, the firm has said.
China state-backed Linen Typhoon and Violet Typhoon as well as China-based Storm-2603 were said to have “exploited vulnerabilities” in on-premises SharePoint servers, the kind used by firms, but not in its cloud-based service.
The US tech giant has released security updates in response and has advised all on-premises SharePoint server customers to install them.
“Investigations into other actors also using these exploits are still ongoing,” Microsoft said in a statement.
The firm said it had “high confidence” the hackers would continue to target systems which have not installed its security updates.
It added that it would update its website blog with more information as its investigation continues.
Microsoft said it had observed attacks in which hackers had sent a request to a SharePoint server “enabling the theft of the key material by threat actors”.
Charles Carmakal, chief technology officer at Mandiant Consulting firm, a division of Google Cloud, told reporter, it was “aware of several victims in several different sectors across a number of global geographies”.
Carmakal said it appeared that governments and businesses that use SharePoint on their sites were the primary target.
A number of adversaries who stole material encoded by cryptography were then able to regain ongoing access to the victims’ SharePoint data, he said.
“This was exploited in a very broad way, very opportunistically before a patch was made available. That’s why this is significant,” Carmakal said.
Carmakal said the “China-nexus actor” was deploying techniques similar to previous campaigns associated with Beijing.
Microsoft said Linen Typhoon had “focused on stealing intellectual property, primarily targeting organizations related to government, defence, strategic planning, and human rights” for 13 years.
It added that Violet Typhoon had been “dedicated to espionage”, primarily targeting former government and military staff, non-governmental organizations, think tanks, higher education, the media, the financial sector and the health sector in the US, Europe, and East Asia.
Meanwhile, Storm-2603 was “assessed with medium confidence to be a China-based threat actor”.
E-Business
NIMC Warns Nigerians of Fake NIN Website

National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.
According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.
NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”
The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.
E-Business
NITDA, API Partner Against Harmful Online Content

National Information Technology Development Agency (NITDA), in partnership with the Advocacy for Policy and Innovation (API), has convened a one-day workshop in Abuja to advance dialogue on the draft Online Harm Protection (OHP) Bill to confront harmful online content.
The bill, a rights-based, locally rooted, and multi-stakeholder initiative, is aimed at addressing the challenges of the digital age.
The event, which held yesterday, brought together government officials, civil society, academics, digital platforms, and legal experts to shape a policy framework designed to combat online ills such as cyberbullying, disinformation, hate speech, digital exploitation, and gender-based violence, while safeguarding democratic freedoms and digital inclusion.
In his keynote remarks, Kashifu Inuwa, director general, NITDA urged a paradigm shift in the way society engages with digital technologies.
“For almost two decades, we have viewed digital technology through a consumer lens. But these technologies are not just products and services. They are transforming how we live, work, and interact. They shape our politics, our society, and our democracy,” he said.
Warning against unaccountable digital power in the hands of private corporations, the DG likened the digital journey to the tale of Alice in Wonderland, where initial fascination with innovation has given way to deeper concerns about privacy, autonomy, and manipulation by big tech platforms.
“We thought we were using Google, but now we realise Google is using us. Social media, once a tool of expression, has become a tool of surveillance and influence,” Inuwa noted.
He, therefore, emphasised the urgency of developing a democratic and accountable framework. He explained that following the 2021 Twitter ban, NITDA facilitated dialogue between the government and platform operators, leading to a Code of Practice that stressed Nigeria’s sovereignty and legal standards.
According to him, the same process birthed the multi-stakeholder steering committee and the OHP White Paper in December 2024, laying the foundation for the current legislative push.
Earlier in her opening remarks, Victoria Manya, co-founder, API, observed the moral and civic necessity of the bill.
Her words: “The internet did not break society, it merely revealed its unfiltered version. Every day, Nigerians are exposed to harassment, disinformation, exploitation, and even algorithmic violence. The OHP Bill is not a war on the Internet. It is a peace offering to its users, a social contract for a digital future that is safe, inclusive, and democratic.
“We cannot answer the question of algorithmic power with unchecked state control. We must answer it with shared, rights-based governance. This bill must not be written for the people, but with them.”
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