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Empowering Musicians: Spotify for Artists Brings New Opportunities in Streaming Era

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In today’s music landscape, streaming has become the dominant way for audiences to discover and consume music. For artists, platforms like Spotify are not just optional—they are essential to gaining global recognition.
Yet, with a staggering 120,000 new tracks released on music streaming platforms daily, according to Luminate, standing out in this crowded space is more challenging than ever.
This is where Spotify for Artists steps in—a platform designed to help musicians manage their careers, grow their fanbase, and thrive in the highly competitive streaming world.

One of the platform’s most notable features is its ability to connect artists directly with Spotify’s curation team. By allowing musicians to submit unreleased tracks for playlist consideration, Spotify for Artists offers a unique opportunity to gain visibility through playlists—a crucial driver of streams and discovery on the platform. It’s no surprise that many artists regard this feature as a game-changer.

However, Spotify for Artists is far more than just a gateway to playlists. It’s an all-in-one toolkit designed to help musicians navigate the fast-evolving, data-centric world of music streaming.

Key Features of Spotify for Artists:

  • Unreleased Song Submissions for Playlist Consideration: Artists can pitch unreleased tracks directly to Spotify’s curation team for potential inclusion in highly influential playlists, which are key to boosting streams and fan discovery.

  • Fan Insights: The platform provides detailed analytics, giving artists a clear understanding of their audience—who they are, where they’re located, and how they engage with music.

  • Promotional Tools: Features like “promo cards” and “Discovery Mode” help artists enhance their visibility and reach new fans.

  • Profile Management: Musicians have full control over their Spotify profiles, allowing them to update their image, share personal stories, and connect directly with listeners.

With 120,000 new tracks hitting streaming platforms daily, Spotify for Artists is an indispensable resource for musicians looking to establish themselves in a crowded and competitive industry. Whether you’re an emerging talent or an established artist, the platform offers the tools and opportunities needed to succeed in today’s streaming-first world.

As streaming continues to dominate the music industry, Spotify for Artists is quickly becoming the go-to platform for musicians aiming to achieve global recognition. To many, it’s not just a platform but a lifeline—a path to success in the modern music business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Glo-sponsored African Voices Features Star Author, Chimamanda Adichie

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CNN African Voices Changemakers this week beams its light on celebrated author, Chimamanda Ngozi Adichie. The 30-minute magazine programme is sponsored by telecommunications company, Globacom.

The author was engaged by the show’s anchor, Larry Madowo, at Nsukka, where she spent her childhood at the same staff quarters of the University of Nigeria, where the legend of literature, Chinua Achebe, lived.

Arguably Africa’s most prolific contemporary writer, Adichie’s compelling story of grit and talent promises to inspire the audience, as it does her readers across the globe. The special package premieres on Saturday, September 20, 2025, at 11:00 a.m., with rebroadcasts on Sunday, September 21, at 3:30 a.m. and 6:00 p.m.; Monday, September 22, at 3:00 a.m. and 5:45 p.m.; as well as the following weekend, Saturday, September 27, at 7:30 a.m. and 11:00 a.m.; Sunday, September 28, at 3:30 a.m. and 6:00 p.m.; and Monday, September 29, at 3:00 a.m. and 5:45 p.m.

Her narratives, beginning with Purple Hibiscus, query stereotypes, re-evaluate identities, and honour African traditions. Her two prose offerings, Half of a Yellow Sun and Americanah, as well as Dream Count, the new one in the works, confirm her deep interests in the values that make Africa and its traditions and cultures unique and relevant in a fast-evolving world. Her books also accentuate feminism, heritage, and authenticity.

Globacom’s continued collaboration with African Voices has further given credence to the programme’s celebration of the African essence, its excellence, talents, creativity, and originality.


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MultiChoice Starts Reorganising Operations to Enable Canal Plus Takeover

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MultiChoice’s plans to reorganise its operations in preparation for its deal with French media giant Canal+ have become unconditional.

MultiChoice Starts Reorganising Operations to Enable Canal Plus Takeover

According to Multichoice, the implementation of the various steps of the process will now start.

“As previously advised, the reorganisation is to be undertaken in order to enable the implementation of Canal+’s Mandatory Offer for Multichoice, and forms part of the conditions imposed by the South African Competition Tribunal when approving the Mandatory Offer,” it said.

The mandatory offer is Canal+’s move to acquire all the issued ordinary shares of MCG not already owned by the group, excluding treasury shares, from MCG shareholders for a consideration of R125.00 per share, payable in cash.

The South African Competition Tribunal approved the proposed transaction, subject to agreed conditions, in July 2025.

As the parties previously disclosed, the agreed conditions include a robust package of guaranteed public interest commitments.

The package supports the participation of firms controlled by Historically Disadvantaged Persons (HDPs) and Small, Micro and Medium Enterprises in the audio-visual industry in South Africa.

This package will also maintain funding for local South African general entertainment and sports content.

The reorganisation process will see Multichoice adopt a takeover structure, which will ensure it meets the requirements of all applicable laws, such as restrictions on foreign ownership and control of South African broadcasting licences.

The structure includes Multichoice (Pty) Ltd (previously referred to as ‘LicenceCo’), which contracts with South African subscribers, being carved out of the Multichoice Group and becoming independent.

The Multichoice/Canal+ group would own 49% of this company, with 20% voting rights, aligning with regulatory restrictions on foreign control of licences.

The rest of the control of LicenceCo will be held by various groups, including Phuthuma Nathi Investments Limited, 13th Ave Investments Proprietary Limited, Identity Partners Itai Consortium Proprietary Limited (IPIC) and the Multichoice Workers Trust.

These groups entered into several transaction agreements on 1 August to achieve this.

Under the agreements, the groups will subscribe to various classes of shares in LicenceCo, giving different economic and voting interests.

The group said that an updated timetable for the offer will be published once the implementation of the reorganisation has been concluded.

 

 


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MultiChoice Nigeria Joins NECLive 2025 as Official Sponsor to Propel Africa’s Creative Enterprise

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MultiChoice Nigeria has confirmed its participation as an official sponsor of NECLive 2025, the premier conference dedicated to advancing Africa’s creative enterprise. The event is set to take place on Friday, November 28, 2025, at the Landmark Centre in Lagos.

As a leading entertainment company behind platforms such as DStv, GOtv, Showmax, and Africa Magic, MultiChoice Nigeria’s involvement strengthens NECLive’s position as a major industry gathering where visionary creatives and industry leaders converge. The partnership supports the 2025 conference theme, “Powering Africa Through Creative Enterprise,” reflecting MultiChoice’s dedication to showcasing authentic African stories and fostering sustainable growth within the continent’s creative and entertainment sectors.

John Ugbe, CEO of West Africa, MultiChoice, emphasized the company’s commitment to enriching the lives of professionals in Africa’s creative industries and expressed excitement about deepening relationships with stakeholders across West Africa and beyond.

Ayeni Adekunle, NECLive Convener, highlighted the significance of MultiChoice’s sponsorship, noting that their platforms have been instrumental in demonstrating the economic impact of creative enterprise in Africa. This collaboration will enhance networking opportunities and provide creatives unprecedented access to insights from MultiChoice Nigeria’s leadership.

NECLive 2025 is expected to reach over 10 million viewers globally through various platforms including DStv and GOtv. The event, organized by Netng, BHM, and ID Africa with Huce Valeris as production partner, will be hosted by popular media personalities Tee A and Bolanle Olukanni. Since its inception in 2013, NECLive has engaged over 100,000 participants, 500+ industry leaders, and more than 100 million viewers, solidifying its role as Africa’s foremost creative and entertainment industry platform .


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