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Empowering Musicians: Spotify for Artists Brings New Opportunities in Streaming Era

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In today’s music landscape, streaming has become the dominant way for audiences to discover and consume music. For artists, platforms like Spotify are not just optional—they are essential to gaining global recognition.
Yet, with a staggering 120,000 new tracks released on music streaming platforms daily, according to Luminate, standing out in this crowded space is more challenging than ever.
This is where Spotify for Artists steps in—a platform designed to help musicians manage their careers, grow their fanbase, and thrive in the highly competitive streaming world.

One of the platform’s most notable features is its ability to connect artists directly with Spotify’s curation team. By allowing musicians to submit unreleased tracks for playlist consideration, Spotify for Artists offers a unique opportunity to gain visibility through playlists—a crucial driver of streams and discovery on the platform. It’s no surprise that many artists regard this feature as a game-changer.

However, Spotify for Artists is far more than just a gateway to playlists. It’s an all-in-one toolkit designed to help musicians navigate the fast-evolving, data-centric world of music streaming.

Key Features of Spotify for Artists:

  • Unreleased Song Submissions for Playlist Consideration: Artists can pitch unreleased tracks directly to Spotify’s curation team for potential inclusion in highly influential playlists, which are key to boosting streams and fan discovery.

  • Fan Insights: The platform provides detailed analytics, giving artists a clear understanding of their audience—who they are, where they’re located, and how they engage with music.

  • Promotional Tools: Features like “promo cards” and “Discovery Mode” help artists enhance their visibility and reach new fans.

  • Profile Management: Musicians have full control over their Spotify profiles, allowing them to update their image, share personal stories, and connect directly with listeners.

With 120,000 new tracks hitting streaming platforms daily, Spotify for Artists is an indispensable resource for musicians looking to establish themselves in a crowded and competitive industry. Whether you’re an emerging talent or an established artist, the platform offers the tools and opportunities needed to succeed in today’s streaming-first world.

As streaming continues to dominate the music industry, Spotify for Artists is quickly becoming the go-to platform for musicians aiming to achieve global recognition. To many, it’s not just a platform but a lifeline—a path to success in the modern music business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

NIPR Postpones Maiden PRICE Awards to January 25, 2026

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Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.

NIPR Postpones Maiden PRICE Awards to January 25, 2026

NIPR

The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.

Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.

He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.

Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.

The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.


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Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

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Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.

Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

Netflix

The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.

Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.

“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.

The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.

Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.

Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”

Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.


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It is Official, DStv Confirms Termination of 16 Major Channels

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A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.

It is Official, DStv Confirms Termination of 16 Major Channels

The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.

As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.

Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.

This is the most significant content cutback the service has seen in years.

The affected channels are:

Discovery Channel

TLC

Cartoonito

Cartoon Network

CNN International

Food Network

The Travel Channel

TNT

Investigation Discovery

Real Time

HGTV

Discovery Family


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