Ericsson’s ConsumerLab has published the report “Internet Goes Mobile” focused on usage of mobile broadband services in Nigeria.
The study, which represents 30 million people living in metropolitan areas of the country, reveals consumer needs regarding mobile services, as well as their perception of telecom operators.
According to the Ericsson report, mobile phones remain the most popular means of accessing the internet and using content services, with 82 percent of consumers using their devices to access the internet daily. Nigerian consumers are replacing their devices, such as mobile phones and desktops with smartphones and laptops, affording them higher internet connectivity in more locations.
Tumi Sekhukhune, vice president and head of Strategy, Marketing and Communications for sub-Saharan Africa comments: “The Ericsson ConsumerLab report indicates that Nigerian consumers are interested in a connected future and leading a more networked life. With 66% of the working population studied rating the need to remain constantly updated as important, forward thinking operators need to ensure that customers remain satisfied, especially around factors related to internet servicesand network quality.”
The study highlights that the desire to remain updated and connected is a strong motivator for Nigerian consumers while opting for internet services.
The pursuit of better access often persuades consumers to switch connections, for instance, from fixed broadband (Wi-Fi) to Mobile broadband (MBB), or vice-versa.
The report also finds that 56 percent of consumers are satisfied with parameters of operator services such as quality of network coverage (data and voice). It also reveals some of the future technologies and services that Nigerians are interested in such as connected homes, cars and multi-screening.