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E-Business

Ericsson’s 21st CSR Report Hints on Core Accomplishments

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Ericsson has published its 21st Sustainability and Corporate Responsibility report summarizing its performance during 2013. 

Highlights include: a solidified approach to responsible business including rigorous compliance processes; energy efficient solutions from the company’s product portfolio; and extended reach in providing access to communication for all, including refugees and students in remote areas.

As a lead telecom partner in the Millennium Villages project, Ericsson began a long-term commitment to demonstrate that connectivity could play a decisive role in fighting poverty in Africa. Since joining the initiative in 2007 mobile connectivity has been brought to more than 500,000 people in 12 countries across sub-Saharan Africa, improving access to health education and boosting livelihoods, among other benefits.

Hans Vestberg, president and chief executive officer, Ericsson, said, “Sustainability is increasingly integrated into our business strategy. I firmly believe that our commitment to sustainability and CR enhances our competitiveness, and the actions we take today will enable positive business outcomes in the future.”

From the perspective of responsible business, Ericsson is the first in the industry to conduct a full human rights impact assessment in line with the new United Nations Guiding Principles on Business and Human Rights.

The assessment in Myanmar resulted in prioritized action areas but also helped to create a solid foundation that is now operational with recently-won business in the country.

In light of recent international developments related to Iran, Ericsson has decided not to phase out business there.

The intention is to engage with existing customers while evaluating the human rights situation.

The Sales Compliance Board decided to conduct a new Human Rights Impact Assessment based on this foundation.

The emphasis on conducting business responsibly takes a full value chain perspective.

It begins with supply chain and extends through Ericsson’s own operations including the sales process, where the sales compliance board examined more than 200 cases during 2013.

The anti-corruption program is in focus and some 85,000 employees have taken a training course outlining the company’s policies and standards.

Elaine Weidman-Grunewald, head of Sustainability and Corporate Responsibility said, “This area continues to gain importance to all our stakeholders and we are focused on building a strong foundation for corporate responsibility within the company. This does not mean incidents can never happen, but it means when they do, we have strong operational processes in place to handle them.”

In energy and environment, Ericsson reports improvements in its own activities and products in operation.

Ericsson set a target to reduce CO2e emissions by 30% per employee by 2017.

The full-year reduction for 2013 was 10% per employee.

Examples from the portfolio include the Ericsson Psi Coverage Solution, introduced last year, and Ericsson Radio Dot System.

Psi Coverage Solution uses a single radio unit to provide the same 3G coverage as an ordinary base station equipped with three radio units.

Psi Coverage Solution has been deployed across 11 markets during 2013 and has proven to reduce power consumption by 40%.

Ericsson Radio Dot System, which revolutionizes indoor coverage, reduces power requirements by more than 50% compared to traditional Distributed Antenna Systems, and prolongs battery life of end-user devices used in enterprise environments.

Technology for Good programs, which aim to increase access and affordability to communications, have reported significant progress in 2013.

Fredrik Jejdling, head of Ericsson Sub-Saharan Africa, added, “Education is a cornerstone for reducing poverty, enabling development, and fostering better lives. By deploying mobile broadband and cloud solutions, combined with hands-on training in ICT, students from Ghana, Tanzania, Kenya, Uganda, Malawi, and Senegal, as well as Ethiopia and Rwanda have been able to access quality education resources enabled by our cloud-based solutions”.

Another program aims to assist in the global refugee crisis, which affects 42 million people according to the UN refugee agency UNHCR. 

“At the end of 2013 there were 250,000 people registered on the Refugees United mobile platform that helps refugees search and find each other.

“In response to the current humanitarian crisis in Syria and neighboring countries, Ericsson recently announced the launch of the service together with three mobile operators: Zain in Jordan, Avea in Turkey, and Asiacell in Iraq.  

“Ericsson has set an objective to positively impact 2.5 million people directly through our Technology for Good initiatives by 2016.

“Weidman-Grunewald concludes: “At the end of the day a sustainability report is only a snapshot of performance.  It will fall short without the people, processes and governance behind it. Building the robustness of our programs has been a big focus for us in 2013, in all areas of Sustainability and Corporate Responsibility.”


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Farmers to Get Identity Card for Loans, Inputs

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The federal government, in collaboration with the International Fund for Agricultural Development (IFAD), is building a digital registrar that will identify farmers, their farmlands, type of soil and the crops they grow for targeted services.

Farmers to Get Identity Card for Loans, Inputs

The information and the National Identification Number (NIN) will be integrated into a multipurpose identity card that farmers can use to access financial services, inputs and other forms of government assistance.

The digitisation is expected to harmonise farmers’ data across all the 36 states and the Federal Capital Territory.

Speaking at the national launch of the Policy Dialogue Initiative on the National Digital Farmers Registry (NDFR) recently in Abuja, Dr Marcus Ogunbiyi, permanent secretary, Federal Ministry of Agriculture and Food Security (FMAFS), said the new system would address the issue of portfolio farmers, whom he described as “farmers who have no farm.”

“We are going to register farmers and their farms. Not only that, farmers and the type of crop they grow, farmers and the locality they are, the type of soil they have on their farms. There is no farm that will not have a farmer. But there are many farmers who do not have farms.  This is an encompassing package.

“When we register these farmers, we are going to provide a physical and digital card for them. With the card, many things can be done by the farmers. It can be used as a means of identification, an asset to some gateway – just anything.  It is going to have a handshake with the database of the country, such that with that particular card, the farmer can enter any place and get things done. He or she can redeem inputs and even get a loan, depending on the financial entity,” Ogunbiyi explained.

He said that to accomplish this, the Federal Ministry of Agriculture and Food Security has taken decisive steps to transform their approach to farmer data management, adding, “Chief among these is our strategic partnership with the National Identity Management Commission (NIMC) to implement a far-reaching farmer registration and database project.  At the heart of this initiative is the integration of the NIN, which ensures that every Nigerian farmer is uniquely identified and seamlessly integrated into a national agricultural system.”

Mrs Dede Ahoefa Ekoue, country director/representative of the IFAD in Nigeria, said the United Nations (UN) organisation was proud to be part of the initiative on the National Digital Farmer Registry in Nigeria.

“Our role is to convene all the partners, development partners from the public sector, private sector and the international community to put our resources together to support the effort of the government in establishing and enabling a digital farmer registry for the country,” she said.

Mrs Ekoue said that although there were previous efforts to have a national database of farmers, it had the issues of fragmentation and sustainability.

“The government is now providing us with a sense of direction and matching orders to all the actors to work together. This is what we are doing today with several partners, including the African Development Bank, FAO, the World Bank, the EU, the Islamic Development Bank and UK. Also, what is very key is farmers’ organisations because it is about them, it is for them, it must be with them,” she added.

The country director said the IFAD was happy to bring together the private sector and different ministries, departments and agencies, adding, “It will be a game changer for having a strong, updated and sustainable national digital farmer registry.”

Dr Lekan Tobe, the country director of Heifer International in Nigeria, in his remarks at the official launch of the Policy Dialogue Initiative on the National Digital Farmer Registry, emphasised the critical role of partnership and data in transforming Nigeria’s agricultural sector.

He said that this initiative, born from recommendations of previous policy dialogues organised in collaboration with the federal government, aimed to scale up innovative digital technology to enhance food systems across the country.

 

 


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Dyna.Ai Launches Operations in Nigeria

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Dyna.Ai, a global leader in AI-as-a-Service (AIaaS), has launched its operations in Nigeria with an exclusive closed-door ‘Nigeria Dyna Day’ event in Lagos, which saw the introduction and orientation of its suite of AI-powered products and solutions to Nigeria’s emerging financial ecosystem.

Dyna.Ai Launches Operations in Nigeria

The event, tagged ‘Nigeria Dyna Day’ and themed “AI Unleashed: Revolutionising Nigeria’s Financial Future,” brought together leading voices from the country’s AI, financial, fintech, telecom, and other key sectors, including representatives from government agencies and major enterprises.

In his opening remarks, Tomas Skoumal, chairman and co-president of Dyna.Ai,  emphasized the strategic importance of Nigeria and the broader African market, stating, “For us, it makes sense to start in Nigeria.

There is no bigger country in Africa—this is where the momentum is.” He noted that Africa is no longer just “the future,” but is actively transforming today, driven by rapid digitalization and fintech innovation.

“This is the perfect time to be here,” he added, highlighting that Dyna.Ai sees technology as a vital bridge to financial inclusion and long-term growth across the region.

Skoumal introduced Dyna.Ai’s advanced Agentic AI solutions, including its proprietary Agent Studio and industry-specific language models, designed to power intelligent automation across customer service, marketing, collections, HR and more.

He also underscored the company’s long-term ambition to invest in local talent, stating, “We’re not just here to sell a product—we’re here to build infrastructure, create local jobs, and scale innovation from Nigeria to the rest of Africa.”

Dyna.Ai also showcased its advanced AI technologies at the event, including AvatarGPT, an AI digital human delivering interactive experiences; VoiceGPT, a voice agent featuring authentic local accents for seamless communication in Yoruba, Hausa, and Igbo; along with live demonstrations showing how these innovations empower customer engagement and employee experience.

Delivering the keynote address at the event, Tokoni Peter Igoin, Special Assistant to the President on ICT Development and Digital Innovation, underscored the Federal Government’s vision for a secure and forward-thinking digital ecosystem.

“The government of the Federal Republic of Nigeria, under the visionary leadership of His Excellency, President Bola Ahmed Tinubu, is fully committed to responsible innovation. Our approach to AI and financial technology is rooted in a positive framework. It encourages creativity while ensuring transparency, data protection, and digital security”, he said

Also in his remarks, Olatunbosun Alake, Lagos State Commissioner of Innovation, Science and Technology,  gave insights from the government/regulatory perspective.

He announced that the Lagos State government is also taking steps towards the wide adoption and regulation of artificial intelligence in the state with the planned release of the first AI guidelines for the deployment and management of AI in the coming weeks.

 

 

 


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Survey Reveals Marketing Leaders See Strong Potential in gTLDS Despite Knowledge Gap

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A new global survey from the Internet Corporation for Assigned Names and Numbers (ICANN) reveals that 52% of marketing leaders believe generic top-level domains (gTLDs – the three characters or more that come after the dot in a URL) have strong potential for enhancing brand presence online; however, a knowledge gap is preventing many brands from taking advantage of the opportunities that a gTLD can bring.

The research surveyed over 2,000 marketing leaders across eight countries (Brazil, China, India, Mexico, Nigeria, South Africa, U.K., and U.S.) with the purpose of creating a picture of the evolving digital marketing landscape and understanding the levels of awareness around gTLDs.

It comes as ICANN prepares to open the next application window for new gTLDs in April 2026 the New gTLD Program: Next Round – the first opportunity in more than a decade for organizations to apply to operate their own gTLD.

Top-level domains are the letters found at the end of an Internet address (with gTLDs including .charity, .menu, .paris and .ceo). Brands can apply to run their own gTLD as a way to indicate the purpose of their organization or to clearly mark a website as being related to their brand.

The research shows that increasing brand awareness and visibility is the top priority for marketing leaders (54%) and that over half believe that gTLDs have strong potential for enhancing brand presence online.

However, the research also shows that almost a third (32%) of marketing leaders surveyed are unfamiliar with gTLDs, which suggests that operating a new gTLD may be a strategic opportunity that many organizations are currently overlooking.

Key findings from the research include:

  • After defining a gTLD, 92% of marketing leaders responded that they could see the potential benefits to gTLDs, with enhanced brand differentiation (46%), improved customer trust (45%), better control over online presence (44%), and improved SEO (44%) topping the list.
  • 19% of marketing leaders work for organizations that have previously applied for a gTLD.
  • Cost concerns (31%), knowledge gaps (27%), and insufficient resources (24%) were identified as the main barriers to application.
  • The research revealed notable regional variations, with Nigerian (74%) and Indian (61%) marketing leaders showing the strongest belief in gTLDs’ potential for branding and online presence. In contrast, marketers in China expressed more mixed views, with 50% seeing strong potential but 49% considering gTLDs an unnecessary investment with unclear Return On Investment.

The findings come at a time when marketing leaders are facing significant challenges in standing out from competitors (53%), attracting and engaging the right audience (52%), and keeping pace with digital trends (47%).

A new gTLD can be an innovative tool for commerce and communication. They allow businesses in specific countries, sectors, or niche markets to create an exclusive, descriptive, and memorable label on the Internet.

An entity operating a gTLD can provide its users and customers with an extra measure of confidence in its security and legitimacy online. This can be valuable in today’s environment, where users often don’t know whether they can trust the source on the Internet.

Theresa Swinehart, SVP, Global Domains & Strategy said: “The New gTLD Program: Next Round presents an opportunity for businesses, communities, governments, and others to apply to operate their own secure space online, tailored to fit their organization, community, culture, language, and customer interests.

Now is also the moment for brands to consider applying for a gTLD, and this research tells us there is still a lack of awareness. ICANN can help provide information and raise awareness of the Next Round and the opportunity it presents for global communities, organizations, and businesses, including brands.”

To help address the knowledge gap, ICANN is developing resources to help organizations understand the application process and potential opportunities for gTLDs ahead of the 2026 application window. ICANN also offers the Applicant Support Program (ASP), which provides financial and non-financial assistance to eligible applicants.

 


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