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Etisalat Parades Top Artistes @ DELSU

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Etisalat Cliqfest last week ignited the spirit of competition among students of the Delta State University (DELSU), Abraka in Delta State with its youth empowerment and entertainment programme, Cliqfest.

 

 

 

The show featured musical performances from popular artistes such as Terry G, Brymo and 1st runner up at Nigerian Idol 2, Joe Blue who performed a Mariah Carey rendition of “Hero”.

 

 

 

The Cliqfest train which hit the campus on Thursday May 24 and rounded off on Friday May 25, featured several activities aimed at empowering and entertaining the students. These included a life changing seminar by celebrated motivational speaker, Niyi Adesanya, a novelty football match, raffle draw, dance competition and performances by DELSU students and top Nigerian music acts.

 

 

 

Adesanya, who spoke on individual competitiveness among the students, stressed the need for the youths to equip themselves with knowledge and skills that would set them apart from the crowd to increase their career chances.

 

 

 

He also highlighted the importance of developing their entrepreneurial skills and urged the students to maximize the advantage of the seminar designed to help them identify their unique selling points in order to succeed in life. He took the students through a workbook to help them identify their personality type and how best to work on a conversion plan to improve upon their weaknesses.

 

 

 

Speaking at the occasion, Elvis Ogiemwanye, head of youth Segment at Etisalat said Cliqfest was designed to connect with users of the brand’s youth package, ‘EasyCliq. He described Easysliq as a product that stands out from the rest because of its features which are fun, friendship and youthfulness.

 

 

 

He encouraged the students to see themselves as brands that must not die, but ones that will remain relevant in the minds of the public. According to him, notable global brands tag their success with consistency, and their ability to remain present in the market with materials used to enhance and keep them alive.

 

 

 

Oluwole Rawa, director Marketing Segment and Strategy, Etisalat Nigeria urged the students to find what they are most passionate about and work towards achieving them as this will make them stand out from those who only think of being employed and have no passion for what they do and cannot grow.

 

 

 

“Cliqfest represents a mix of fun, education and festivity riding on our innovative Easycliq package. Our desire is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles. Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.

 

Prof. Eric Arubayi, vice chancellor of the school commended Etisalat Nigeria for bringing such an initiative to the university, and urged other corporate organisations to emulate its initiative in empowering and improving the lives of students.

 

 

 

There was a raffle draw, in which 100-level Engineering student, Tony Willie won a Hyundai i10 car. Other students won items like Recharge cards, BlackBerry phones, Netbooks and various other branded items.

 


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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