Telecom
Etisalat Redefines Value with EasyFlex Evolution Package

Nigeria’s most innovative telecommunication company, Etisalat has introduced “Easyflex Evolution” a tailor-made plan that offers customers amazing data bundles and as much as 3 times value on their talk time.
The offering is in the spirit of the company’s commitment to constantly give value to its customers, by offering them convenient plans, affordable tariff structures and quality services that enhance customers’ personal and business endeavours.
The “Easyflex Evolution” package comes in two variants, namely the “Data+” plan which offer data bundle & talktime and the “Voice+” plans which offers up to 3 times value on talk time with a data plan. Etisalat subscribers can also make international calls and SMS on both variants.
Speaking on the launch of the EasyFlex Evolution, Francesco Angelone, chief marketing officer, Etisalat Nigeria, said “Our goal is to continue to offer our customers innovative products and services that speak directly to their needs” We want to assure all our customers that we will continue to pursue our brand vision of providing unique solutions that connect people to limitless opportunities.
Angelone explained that the EasyFlex package has gone through a series of reformulations in Etisalat’s resolve to provide cutting edge services and added value to its customers. He added that Etisalat customers can purchase any of the Easyflex Voice+ or Data+ bundles by dialing the USSD code *320#.
To add an exciting twist to the launch, a sensational advertising television commercial entitled the ‘Evolution’ was released. This TVC features Nollywood Actress, Genevieve Nnaji and British-Nigerian Actor, Hakeem Kae-Kazim, both Etisalat ambassadors.
Telecom
ATCON Commends FG for $2Bn “Project Bridge”, Pledges Support

Association of Telecommunication Companies of Nigeria (ATCON) on Monday commended the Federal Ministry of Communication, Innovation, and Digital Economy (FMCIDE) for spearheading a new initiative known as ‘Project Bridge’.
Tony Emoekpere, president, ATCON, stated in an interview with NAN in Lagos that the initiative aimed to create a robust and resilient telecommunications backbone across Nigeria.
Emoekpere stated that the project was an ambitious public-private partnership designed to connect all 36 states and Abuja, as well as LGAs, via fiber optic cables.
According to him, the initiative is not meant to replace existing infrastructure but to complement it, creating a more resilient network.
“Right now, most of the networks that we have are linear in nature. ’Just imagine, if there’s only one road from Lagos to Ibadan; if anything happens to that road, you would not get to Ibadan.
‘’This project will create alternative routes,” he said.
The ATCON boss stated that the project was modeled after the successful PPP framework in the energy sector, with the government contributing a certain percentage to the Special Purpose Vehicle and the private sector providing the remaining funding.
He stated that the project’s goal was to establish alternative, redundant connections, thereby ensuring that services remained uninterrupted even if one part of the network was compromised.
The president expressed the full support of telcos, noting that the project would enable members to deliver services more effectively in locations where infrastructure was currently a significant challenge.
“With this project, we will have multiple options,” he said.
Project BRIDGE involves building a nationwide fiber optic network to expand digital infrastructure and connectivity, rather than a physical bridge, as part of Nigeria’s National Broadband Plan.
The project is a public-private partnership ($2 billion cost) using an SPV to deploy 90,000km of fiber-optic cable to enhance education, healthcare, and the digital economy.
Telecom
MTN Restores Services After Planned Network Maintenance in Parts of Adamawa, Borno, and Kano

MTN Nigeria has successfully completed a scheduled network maintenance operation that affected 101 sites across 15 Local Government Areas (LGAs) in Adamawa, Borno, and Kano States.
The restoration marks a significant step in the company’s ongoing efforts to enhance service reliability in the Northeast region, amidst multiple fibre cuts and vandalism.
The maintenance, which took place on Sunday, August 24, involved the cutover of traffic to a newly installed fiber span along the AFCOT–Bawo Village route in Adamawa State.
This upgrade was necessary to replace a previously damaged section of the network infrastructure. All service maintenance was done within timeframe and restorations before 1 PM on Sunday August 24th.
We can confirm that all impacted sites have been fully restored, and services are now operating normally. We appreciate our subscribers’ patience and sincerely apologize for any inconvenience caused during the downtime.
The affected services included 2G, 3G, 4G, and enterprise connectivity, with temporary disruptions experienced in LGAs such as Girei, Song, Mubi North, Hong, and Michika in Adamawa; Askira/Uba and Shani in Borno; and Nasarawa in Kano.
The work was scheduled during daylight hours to ensure the safety of field engineers, given the linear and unprotected nature of the route.
This restoration is part of MTN’s broader strategy to strengthen its infrastructure in underserved regions and ensure consistent service delivery across Nigeria, amidst constant fibre cuts and vandalism.
Telecom
TikTok Unveils Artist Insights Platform in Nigeria

TikTok has launched its music insights platform, TikTok for Artists, in Nigeria to support artist growth and fan engagement across the country’s vibrant music industry.
The platform, which debuted globally earlier this year, provides artists, labels, and management teams with access to daily-updated dashboards and analytics tools to track music performance, audience demographics, and fan interactions.
Toyin Mustapha, Head of Music Partnerships for the UK, Ireland, and Sub-Saharan Africa at TikTok, said the initiative was part of the company’s commitment to empowering African creators.
“With the launch of TikTok for Artists in Nigeria, we’re giving artists and their teams access to insights that can help them engage their fans in more meaningful ways and grow their careers globally,” Mustapha said.
The platform offers detailed song performance metrics, including views, posts, and creator engagements per track. It also provides granular post-level data such as likes, comments, shares, and completion rates, alongside demographic breakdowns by gender, age, and language.
In addition to analytics, TikTok for Artists includes educational resources and step-by-step guides to help artists build sustainable careers.
A key feature of the platform is the Pre-Release tool, which allows artists to launch campaigns for upcoming albums and enables fans to pre-save tracks on streaming platforms like Spotify and Apple Music.
British artist Jordan Adetunji described the platform as a “game changer,” noting its value in helping artists and their teams plan effective campaigns.
TikTok said the rollout reaffirms its investment in Africa’s creative economy and aims to foster deeper connections between artists and fans across the continent.
The platform is now available to all certified TikTok Artist Accounts, with access also extendable to managers and label teams.
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