Telecom
Etisalat, Simon Page Business School Partner on Digital Marketing Conference
In support of the development for digital marketing in Nigeria, fastest growing and innovative telecoms company, Etisalat Nigeria partnered with Simon Page Business School, on a two-day conference for digital marketers with a view to equip business developers, brand managers, marketing managers, product executives, sales executives and individuals within the communications sphere with digital marketing skills to enable them fast track communication interventions on the digital platform.
The conference with the theme “Africa: A Blank Digital Canvass” which held at the Civic Centre, Lagos between from 10 -11 May, 2012, also discussed issues, challenges and opportunities on the digital marketing platforms.
Commenting on the conference, Mr. Enitan Denloye, Director, Brands & Communications, Etisalat Nigeria, said that The Digital Marketing Conference provided a good opportunity for thought leadership in the industry while also providing information to stakeholders about the current developments in the digital marketing world. “It provides education for digital marketing professionals on how best to use online platforms as a viable tool for positioning their brands and related services to their customers and also engaging them in conversations that will help improve their experiences with the brand” he emphasised.
He said, Africa is on the verge of making huge success in digital marketing due to the number of people using online platforms daily, while explaining further that the rise in the number of people visiting the web is not due to the increased number of people who now own laptops but as a result of the increased use of mobile phones which can access the internet, quicker and more frequently.
Denloye said, as a mobile service provider, Etisalat uses the platform to get people thinking of the best ways to communicate their brands; “as an innovative company, we’re helping individuals and businesses think of unconventional ways of doing business. Digital marketing enables us sell to our customers and also engage them in conversations directly through which we receive first hand feedback” he said.
Also in his remark at the event, Chief Executive Officer, Simon Page Business School, Princewill Omorogiuwa said various statistical analysis have shown that internet penetration in Africa has enormously increased and is bound to increase further.
According to him, Digital Marketing is becoming a powerful marketing tool hence, the conference to develop more thinkers in the digital market sphere who will harness the power and potentials of digital marketing technologies to bring it to good use in Africa and especially Nigeria.
He commended Etisalat Nigeria on partnering with the school to make West Africa’s first digital marketing conference a reality, noting that digital marketing is on the fast rise and becoming a potent way through which organisations can reposition their brands, and connect with their customers. “It is also a way through which businesses can spread their good news quickly and engage people talking about their brands so as to get new customers’ he said.
Speakers at the event included Jeremy Spiller, Trainer and Consultant, Econsultancy, UK, Idorenyen Enanag, MD, Nigeria, Samsung West Africa and Christer Holloman, Head, Digital Product Development, The Times and The Sunday Times, UK and author of the Social Media MBA.
Etisalat is carving a niche for itself as a thought leader in the development of the digital sphere in Nigeria. It had sponsored the Mobile Marketing Summit and the Mobile Web West Africa conference in March and April respectively.
Telecom
Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

Millions of citizens across Africa are being denied access to essential services due to the rapid imposition of biometric digital-ID systems, a new report by the African Digital Rights Network has revealed.

Biometric
The study, published by the Institute of Development Studies (IDS), found that citizens are increasingly required to provide biometric and personal information as a condition for accessing fundamental rights and government services such as voting, education, healthcare, and social protection payments.
According to the report, marginalised groups including persons with disabilities, the illiterate, and those unable to afford mobile data or electricity for phone charging face significant barriers to registration, deepening existing inequalities.
It noted that many citizens also refuse to enrol due to fears of data breaches and mistrust of governments, with biometric identifiers such as fingerprints, iris scans, and facial recognition raising privacy concerns.
Dr Tony Roberts, Research Fellow at IDS and co-editor of the report, said: “Worryingly, fundamental human rights, like education, healthcare and the right to vote are rapidly becoming conditional on enrolment in biometric digital-ID systems.”
He added that some visually impaired citizens are forced to pay others to help them use their digital-ID on mobile phones to access social protection payments.
‘Gbenga Sesan, Executive Director of Paradigm Initiative and co-editor of the report, said: “Many citizens do not want to enrol for a biometric digital-ID because they have good reason not to trust their governments with their biometrics and personal information.”
The report highlighted examples of massive data breaches and cases where personal data was used to surveil critics and opposition leaders.
It warned that most systems, estimated to cost at least US$1 billion across Africa, lack adequate legal frameworks, robust digital security, and accountability mechanisms for remedy when errors or breaches occur.
The authors concluded that governments must adopt strong legislation to protect citizens’ rights and privacy before rolling out biometric IDs, stressing that systems should be developed with citizen participation rather than imposed top-down.
The report, Biometric Digital-ID in Africa: Progress and Challenges to Date – Ten Country Case Studies, covers Botswana, Namibia, Malawi, Côte d’Ivoire, Senegal, Democratic Republic of the Congo, Liberia, Ethiopia, Egypt, and Tunisia.
Telecom
Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

Senator Natasha Akpoti has emerged as the most searched personality in Nigeria, according to Google’s 2025 Year in Search report, which highlights the interests and concerns that shaped the nation’s online activity during the year.

The report showed that political conversations dominated searches, with Akpoti’s prominence underscoring the intensity of national discourse. Nigerians also followed global developments closely, including the Israel-Iran War and the United States elections.
The country mourned the passing of former whose deaths prompted widespread searches recalling their legacies and contributions to national life.
Entertainment trends reflected Nigeria’s cultural vibrancy, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills topping charts, alongside Afrobeats collaborations such as Davido and Omah Lay’s “With You.” Director Kemi Adetiba and the local series “To Kill a Monkey” also drew significant attention.
Google noted that Nigerians displayed curiosity in language and lifestyle, decoding slang like “Labubu” and exploring recipes ranging from Pornstar Martini to traditional Chinchin.
Technology searches were led by interest in the iPhone 17 and Tecno Pop 10, reflecting the country’s embrace of new devices.
“This data offers a real-time window into the Nigerian psyche in 2025, showing a nation engaged, reflective, and creatively vibrant,” said Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa.
Telecom
14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

14-year-old Oreoluwa Alayande has been crowned the winner of the MTN mPulse Spelling Bee 2025, following a thrilling grand finale that saw the top 20 contestants from schools across the country compete head-to-head.

MTN mPulse 2025 Spelling Bee
The grand finale of the MTN mPulse Spelling Bee 2025 competition was held on Saturday, November 29, at the MTN Plaza Rooftop. The event also had in attendance the Senior Special Assistant to the Lagos State Governor on Basic and Secondary Education, Opeyemi Eniola and mPulse Spelling Bee 2024 winner, Ikenna Ikechukwu.
As the 2025 MTN mPulse Champion, Oreoluwa was awarded an Educational Grant of N5 Million Naira, the opportunity to be the MTN CEO for a Day, a brand new laptop and smartphone, and the title of the face of mPulse for a year. Her victory also benefits her school, which will receive a N10 Million flagship gift, 10 laptops, and 10 MTN 5G routers, while her teacher receives a N500,000 cash prize.
Oreoluwa, a student of St. Lawrence Metropolitan College, Ado Ekiti, Ekiti State, expressed her gratitude. “I’d like to use this opportunity to thank MTN for providing a platform that empowers youths and increases the vocabulary of students,” she said. “I’d also like to thank my family, everyone who has supported me so far, and my school,” she said.
Speaking at the grand finale, Babatunde Oyeleye, Chief Strategy and Innovation Officer, MTN Nigeria, acknowledged the parents and teachers. “Every year, we bring you all together to see who becomes the exceptional speller in Nigeria, and the participants always perform exceptionally,” Oyeleye stated. “I’d like to say a big thank you to the parents and the teachers. You dedicate your time to nurturing these children, and the feeling of pride is always evident on your faces. We are glad to be enablers of that smile and pride you feel,” Oyeleye said.
The second position, Samuel Babalola, was rewarded with a N2.5 Million Educational Grant, 1 laptop, and 1 smartphone, with his teacher receiving an N300,000 cash prize. Levi Kelechi Ebisike, in third place, won a N1.5 Million Educational Grant, 1 laptop, and 1 smartphone, along with an N200,000 cash prize for his teacher.
The grand finale was streamed live on the MTN Nigeria YouTube channel and on the Holiday Channel 198 on both DStv and GOtv, allowing Nigerians nationwide to watch the brilliant spellers.
The MTN mPulse Spelling Bee continues to be one of Nigeria’s most impactful development initiatives, reiterating MTN’s commitment to promoting literacy and digital inclusivity. The competition, a flagship initiative under the MTN mPulse umbrella, is designed to foster digital literacy, academic excellence, and healthy competition among Nigerian students.
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