Telecom
Etisalat, Simon Page Business School Partner on Digital Marketing Conference
In support of the development for digital marketing in Nigeria, fastest growing and innovative telecoms company, Etisalat Nigeria partnered with Simon Page Business School, on a two-day conference for digital marketers with a view to equip business developers, brand managers, marketing managers, product executives, sales executives and individuals within the communications sphere with digital marketing skills to enable them fast track communication interventions on the digital platform.
The conference with the theme “Africa: A Blank Digital Canvass” which held at the Civic Centre, Lagos between from 10 -11 May, 2012, also discussed issues, challenges and opportunities on the digital marketing platforms.
Commenting on the conference, Mr. Enitan Denloye, Director, Brands & Communications, Etisalat Nigeria, said that The Digital Marketing Conference provided a good opportunity for thought leadership in the industry while also providing information to stakeholders about the current developments in the digital marketing world. “It provides education for digital marketing professionals on how best to use online platforms as a viable tool for positioning their brands and related services to their customers and also engaging them in conversations that will help improve their experiences with the brand” he emphasised.
He said, Africa is on the verge of making huge success in digital marketing due to the number of people using online platforms daily, while explaining further that the rise in the number of people visiting the web is not due to the increased number of people who now own laptops but as a result of the increased use of mobile phones which can access the internet, quicker and more frequently.
Denloye said, as a mobile service provider, Etisalat uses the platform to get people thinking of the best ways to communicate their brands; “as an innovative company, we’re helping individuals and businesses think of unconventional ways of doing business. Digital marketing enables us sell to our customers and also engage them in conversations directly through which we receive first hand feedback” he said.
Also in his remark at the event, Chief Executive Officer, Simon Page Business School, Princewill Omorogiuwa said various statistical analysis have shown that internet penetration in Africa has enormously increased and is bound to increase further.
According to him, Digital Marketing is becoming a powerful marketing tool hence, the conference to develop more thinkers in the digital market sphere who will harness the power and potentials of digital marketing technologies to bring it to good use in Africa and especially Nigeria.
He commended Etisalat Nigeria on partnering with the school to make West Africa’s first digital marketing conference a reality, noting that digital marketing is on the fast rise and becoming a potent way through which organisations can reposition their brands, and connect with their customers. “It is also a way through which businesses can spread their good news quickly and engage people talking about their brands so as to get new customers’ he said.
Speakers at the event included Jeremy Spiller, Trainer and Consultant, Econsultancy, UK, Idorenyen Enanag, MD, Nigeria, Samsung West Africa and Christer Holloman, Head, Digital Product Development, The Times and The Sunday Times, UK and author of the Social Media MBA.
Etisalat is carving a niche for itself as a thought leader in the development of the digital sphere in Nigeria. It had sponsored the Mobile Marketing Summit and the Mobile Web West Africa conference in March and April respectively.
Association of Licensed Telecom Operators of Nigeria (ALTON), official industry umbrella body and pressure group for major mobile network operators in the country, has faulted claims that foreign direct investments (FDIs) into the sector slumped significantly in quarter one (Q1).
Gbenga Adebayo, Chairman, ALTON
ALTON, said that with N2.13 trillion spent in 2025 on network upgrades and expansion that they would invest an additional N1.86 trillion on network expansion this year.
The body was reacting to the claim by the National Bureau of Statistics (NBS) that FDIs into the sector slumped significantly in quarter one.
The telcos commended the Federal Government for its continued support of the industry, while calling for a more comprehensive framework to track and report investments coming into the sector.
The operators highlighted the importance of accurate data in shaping investor perceptions and guiding policy decisions.
The association noted that while the NBS recently released its Q1 Capital Importation Report, the figures presented do not fully capture the scale of capital deployment within Nigeria’s telecoms industry.
“This disparity between reported foreign capital inflows and actual infrastructure investment highlights a gap in how sectoral capital deployment is currently measured and reported,” the statement read.
ALTON, in the statement, signed by Gbenga Adebayo and Damian Udeh, chairman and publicity secretary, respectively, expressed appreciation to the Federal Government for approving a strategic 50 per cent tariff increase in 2025, describing it as a pivotal intervention that rescued the industry from financial distress.
According to the association, the tariff adjustment restored operational viability, closed critical revenue gaps and enabled operators to reinvest in infrastructure and service quality.
The association emphasised that the policy intervention transformed the sector from a struggling model into a sustainable, growth-focused industry.
“The timely investment enabled operators to transition from financial distress to a sustainable, growth-focused model characterised by significant capital reinvestment,” ALTON stated.
The statement revealed that telecom operators, tower companies, and other players in the sector recorded a total capital expenditure of N2.13 trillion in 2025. For 2026, planned capital expenditure stands at N1.86 trillion, with funds directed towards network infrastructure expansion, technology upgrades, and operational investments critical to maintaining service quality and coverage.
These commitments, ALTON stressed, are fundamental to advancing Nigeria’s digital economy objectives and improving services for millions of subscribers nationwide.
While the NBS report indicated a sharp decline in foreign capital importation into the telecom sector, from $80.78 million in 2025 to just $7.24 million in Q1 2026, ALTON argued that this metric only reflected a portion of the actual investment activity.
The association explained that much of the sector’s capital deployment now comes from domestic sources, including reinvested operational earnings.
These financial mechanisms, ALTON noted, are not fully reflected in conventional foreign capital importation metrics, thereby painting an incomplete picture of the industry’s health.
To address this reporting gap, ALTON proposed a collaborative engagement among the Nigerian Communications Commission (NCC), the NBS, and the Central Bank of Nigeria (CBN).
The goal, according to the association, is to develop a more inclusive and transparent investment-tracking framework that accurately reflects both foreign and domestic capital flows.
ALTON reassured the Nigerian public that telecom operators remain committed to continuous investment in network expansion, modernisation, resilience and service quality improvements.
The association pledged to work closely with regulators and government institutions to ensure that the sector’s contributions to national development are comprehensively documented and appropriately recognised.
With sustained collaboration and government support, ALTON said Nigerians can expect uninterrupted access to digital services that drive economic growth, innovation, financial inclusion, and overall national development.
Princess Emiko
The regulatory and digital infrastructure pillars of Nigeria’s telecommunications ecosystem, led by the Nigerian Communications Commission (NCC), Digital Realty, and IHS Nigeria, have rallied robust support for the upcoming 2026 Nigeria DigitalSENSE Forum (NDSF) on Internet Governance for Development (IG4D) and its prestigious industry awards.
The annual high-level forum is scheduled to hold this Thursday, June 11, 2026, at the prestigious Banquet Hall, Welcome Centre Hotels, Lagos, anchoring its deliberations on the crucial theme: “Sustaining WSIS Vision with Multistakeholder Synergy in Nigeria.”
The Executive Vice Chairman and CEO of the NCC, Dr. Aminu Maida, is set to deliver the Keynote Address, highlighting the regulatory framework required to preserve the World Summit on the Information Society (WSIS) vision through inclusive, multi-stakeholder partnerships.
Joining the regulatory commission in driving this momentum is IHS Nigeria, the nation’s premier digital infrastructure champion boasting a footprint of over 16,000 telecom towers and 15,000km of fiber optic cables across the country. Alongside data center colocation leader Digital Realty, these organizations are heavily backing the forum as part of their commitment to promoting critical national infrastructure and securing Nigeria’s digital possibilities.
Speaking ahead of the event in Lagos, Ogbuefi Remmy Nweke, the Editor-in-Chief of host media organization ITREALMS Media Group, commended the immense institutional support flowing from the public and private sectors.
“Achieving sustainable internet governance and digital trust requires an intentional alignment of regulation and infrastructure,” Nweke remarked. “The active collaboration of the NCC, IHS Nigeria, and Digital Realty ensures that the 2026 forum will move beyond mere dialogue to produce clear, actionable policy recommendations for our digital economy.”
The event will be presided over by Dr. Olusola Teniola (hon), Director, Strategic Business Initiatives, ipNX Nigeria and former President, Association of Telecommunications Companies of Nigeria (ATCON), who will deliver the Chairman’s Opening Speech on the 2026 NDSF blueprint.
Earlier, leading telecommunications, technology, and internet governance stakeholders have thrown their weight behind the 17th milestone edition of the annual Nigeria DigitalSENSE Forum (NDSF) on Internet Governance for Development (IG4D), including ICT infrastructure leader MTN Nigeria; the Association of Licensed Telecoms Operators of Nigeria (ALTON); premier software and DNS infrastructure firm Upperlink Limited; and the Nigeria Internet Registration Association (NiRA), managers of the .NG country code Top Level Domain name.
Media & Event Contact: The Secretariat Nigeria DigitalSENSE Forum (NDSF) / ITREALMS Media Group Banquet Hall, Welcome Centre Hotels, Lagos Website: www.itrealms.com.ng
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