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Event Goldmine: Strategies for a Lucrative 2023 Celebration Circuit

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Reuben Kalu
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By Reuben Kalu

As the world embarks on a new year, the enthusiasm for in-person events is palpable. After facing limitations and uncertainties, people are eager to reconnect, learn, and celebrate together.

Event Goldmine: Strategies for a Lucrative 2023 Celebration Circuit

Reuben Kalu

This article delves into the evolving landscape of event monetization, offering insights and strategies for individuals and businesses looking to capitalize on the renewed interest in gatherings.

  1. The Resurgence of In-Person Events:
  2. Post-Pandemic Dynamics:
  • Reflecting on the impact of the pandemic on the events industry.
  • The psychological shift and increased value placed on in-person interactions.
  • Emerging trends in event preferences and attendee expectations.
  1. Diverse Event Opportunities:
  • Conferences and conventions.
  • Workshops and training sessions.
  • Festivals and entertainment events.
  • Social and networking gatherings.
  1. Understanding Your Audience:
  2. Targeting the Right Demographics:
  • Analyzing your event niche and identifying target demographics.
  • Conducting market research to understand attendee preferences.
  • Utilizing data analytics to tailor events to audience expectations.
  1. Building Community Engagement:

Leveraging social media platforms to create pre-event buzz.

Encouraging user-generated content and participant interaction.

Establishing a sense of community to foster long-term engagement.

III. Event Monetization Strategies:

  1. Ticket Sales and Pricing Models:
  • Implementing tiered ticket pricing for different attendee experiences.
  • Offering early bird specials and exclusive packages.
  • Exploring dynamic pricing based on demand and availability.
  1. Sponsorship and Brand Partnerships:
  • Crafting compelling sponsorship packages.
  • Identifying and approaching potential sponsors aligned with your event.
  • Leveraging brand partnerships for mutual promotion and financial support.
  1. Merchandising and Souvenirs:
  • Designing branded merchandise to enhance event memorability.
  • Setting up on-site or online merchandise stores.
  • Utilizing limited-edition items for exclusivity and increased demand.
  1. Upselling and Add-Ons:
  • Offering premium experiences and VIP packages.
  • Providing additional services or perks for an extra fee.
  • Creating an à la carte menu of add-on options.
  1. Leveraging Technology for Monetization:
  2. Virtual and Hybrid Events:
  • Expanding reach through virtual attendance options.
  • Monetizing virtual events through pay-per-view models.
  • Utilizing virtual sponsorships and digital advertising
  1. Event Apps and Platforms:
  • Integrating in-app purchases and upgrades.
  • Utilizing push notifications for targeted promotions.
  • Enhancing attendee experience through interactive features.
  1. Live Streaming and Content Monetization:
  • Monetizing live streams through subscription models.
  • Offering access to exclusive event content.
  • Exploring pay-per-view options for virtual attendees.
  1. Post-Event Revenue Streams:
  2. Content Licensing and Repurposing:
  • Negotiating licensing agreements for event recordings.
  • Repurposing event content for on-demand access.
  • Creating online courses or webinars from event material.
  1. Membership and Subscription Models:
  • Establishing a membership program for ongoing engagement.
  • Offering exclusive perks and content to subscribers.
  • Building a loyal community through recurring revenue.
  1. Feedback and Analytics for Improvement:
  • Gathering attendee feedback for future event enhancements.
  • Analyzing event data to identify successful revenue streams.
  • Continuously iterating and improving monetization strategies.
  1. Legal and Ethical Considerations:
  2. Transparent Pricing and Policies:
  • Communicating clearly with attendees about pricing structures.
  • Establishing refund and cancellation policies.
  • Ensuring compliance with consumer protection laws.
  1. Data Privacy and Security:
  • Implementing robust data protection measures.
  • Clearly communicating data usage policies to attendees.
  • Complying with relevant data privacy regulations.

The year 2023 presents a promising landscape for event organizers to capitalize on the pent-up demand for in-person gatherings.

By understanding the diverse avenues for event monetization, leveraging technology, and prioritizing attendee experience, individuals and businesses can not only create memorable events but also establish sustainable revenue streams. As the events industry continues to evolve, the key lies in adaptation, innovation, and a deep understanding of the changing dynamics in this dynamic and exciting space.

 


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NESREA, ACMTI, Others Launch Carbon Utilisation Initiative in Nigeria

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The National Environmental Standards and Regulations Enforcement Agency (NESREA), in collaboration with the Africa Carbon Management Technology & Innovation (ACMTI) and the Clean Energy Ministerial Carbon Capture, Utilisation and Storage Initiative (CEM-CCUS), has launched a Carbon Capture, Utilisation and Storage (CCUS) Initiative Platform in Nigeria.

Speaking at the launch in Port Harcourt, Rivers State, Prof. Innocent Barikor, the Director-General of NESREA, described the project as a major milestone in Nigeria’s journey toward environmental sustainability, climate resilience, and industrial transformation.

Barikor explained that the CCUS solution provides an economically viable pathway for industrial decarbonisation by enabling the capture, storage, and utilisation of carbon in sectors such as beverage production, cement manufacturing, chemicals and fuels, enhanced oil recovery, and agriculture.

“We need to reduce carbon in the atmosphere to acceptable levels. Its utilisation offers opportunities to capture and store carbon and deploy it for industrial purposes. We are building a circular economy—turning environmental challenges into economic opportunities in line with regulatory provisions,” he said.

He noted that the CCUS Platform is a collaborative ecosystem designed to bring together key stakeholders, including government institutions, industry leaders, academia, technology developers, development partners, and investors.

Also speaking, the Vice-Chancellor of the University of Port Harcourt, Prof. Owunari Georgewill, commended NESREA for the initiative, describing it as a practical mechanism for coordination, innovation, and action toward Nigeria’s 2035 climate targets and broader energy transition goals.

He added that the university is well-positioned to host the CCUS initiative, noting that its Energy Technology Institute has developed credible expertise in energy transition-related fields critical to the success of CCUS in Nigeria.

On his part, the Coordinator of ACMTI and Facilitator of the Carbon Technology Innovation Platform (CTIP), Dr. Richard Victor Osu, said the vision is to position Nigeria as a regional leader in carbon management technologies while contributing meaningfully to Africa’s climate commitments and global decarbonisation efforts.

Osu explained that Port Harcourt was selected due to its potential as a CCUS hub, adding that the platform will focus on advancing research and innovation, building technical capacity, promoting public-private partnerships, attracting investment, and fostering collaboration with international research and technology partners.

Juho Lipponen of the CEM-CCUS Initiative assured that the organisation would support Nigeria in prioritising CCUS in clean energy discussions, strengthening carbon management deployment programmes, boosting partnerships, facilitating financing solutions, and promoting positive narratives around carbon utilisation.

The event attracted participants from the United States, France, Brazil, Canada, the United Arab Emirates, and the United Kingdom, who shared insights on the initiative.

Also in attendance were representatives of the National Oil Spill Detection and Response Agency (NOSDRA), the National Council on Climate Change (NCCC), the Nigeria Upstream Petroleum Regulatory Commission (NUPRC), the Rivers State Ministry of Environment, as well as private sector stakeholders and development partners.


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Nigeria Demands Cloud Sovereignty to Anchor Africa’s Digital Independence

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Kashifu Inuwa, the Director General of the National Information Technology Development Agency, has issued a decisive mandate for African nations to establish domestic cloud infrastructure and data sovereignty or risk permanent digital subservience.

Speaking during a high-level strategic session at the GITEX Africa 2026 summit in Morocco, Inuwa argued that the continent must move beyond being a passive consumer of foreign technology to becoming a primary architect of its own digital ecosystem.

He warned that the current state of continental fragmentation leaves Africa vulnerable to external disruptions and prevents the realization of a truly integrated digital economy.

Inuwa characterised the modern global landscape as an environment defined by high-velocity data processing and pervasive intelligent systems, noting that digital integration is now a non-negotiable prerequisite for national survival.

He grounded this technical reality in a striking analogy, describing the cloud as the fundamental life-support system of the modern world. “In today’s reality, digital is no longer optional; it is a way of life,” Inuwa stated. “And the cloud is the oxygen that sustains that life.

The question we must ask ourselves is: who controls that oxygen?”

The push for cloud sovereignty represents a move toward localised data residency and autonomous computational power. Inuwa stressed that without regional data centers and unified regulatory frameworks, African nations remain subject to the policy shifts and geopolitical priorities of overseas providers.

He advocated for a shift from fragmented, siloed efforts toward a federated regional approach that pools resources and expertise to build a robust, self-sustaining African cloud. This transition is essential for ensuring that the massive datasets generated by African users are utilized to train local artificial intelligence models and catalyse internal economic growth rather than being exported for external profit.

The NITDA boss expressed concern over Africa’s limited share of global digital infrastructure, noting that while the continent accounts for between 15 to 19 percent of the world’s population, it holds only about 0.6 percent of global data centre and computing capacity.

He described the imbalance as a structural disadvantage that exposes African countries to risks around data security, economic dependency, and limited participation in the global innovation ecosystem.

“This is not just a technology gap, it is a sovereignty gap,” Inuwa stated. “We are generating data, but we are not in control of how and where that data is stored, processed, or monetised.”

He warned that over reliance on foreign owned cloud platforms could have long term implications for national security, economic competitiveness, and policy autonomy, especially as data becomes a critical resource in the global economy.

Despite these challenges, Inuwa highlighted Africa’s immense potential, pointing to its youthful population, expanding internet penetration, and fast growing startup ecosystem as key drivers of digital growth.

He said the continent is uniquely positioned to leapfrog legacy systems and build modern, scalable infrastructure that can support innovation across sectors.

However, he stressed that achieving this vision would require coordinated action among African governments, private sector players, and regional institutions.

“There is no single country in Africa that can do this alone,” he said. “We must collaborate, integrate our efforts, and build shared infrastructure that benefits the entire continent.”

Central to his recommendation is the creation of a “cloud of clouds” a federated cloud ecosystem that connects multiple national and regional cloud platforms into a unified, interoperable network.

Such a system, he explained, would allow countries to maintain control over their data while benefiting from shared standards, scalability, and cross-border collaboration.

Inuwa pointed to Europe’s Gaia-X as a useful reference model, noting that while Africa’s context is different, the principle of building a trusted and interconnected cloud ecosystem remains relevant.

He emphasised that cloud sovereignty should not be misunderstood as protectionism or digital isolation, but rather as the capacity for self determination in the digital age.

“Sovereignty is about having the ability to make our own choices, to define our own standards, and to build systems that reflect our values and priorities,” he said.

Inuwa further noted that developing indigenous cloud capacity could unlock significant economic opportunities, including job creation, local innovation, improved digital services, and increased investor confidence.

It could also strengthen Africa’s position in emerging technologies such as artificial intelligence, big data analytics, and the Internet of Things, all of which depend heavily on robust cloud infrastructure.

The DG concluded by emphasising that the quest for digital sovereignty is not merely a technical objective but a strategic imperative for long-term stability. He asserted that for Africa to achieve meaningful autonomy in an increasingly digitised world, it must secure its own computational foundations.

By establishing indigenous control over data processing and storage, the continent can insulate its critical national infrastructure from external volatility while ensuring that its digital future is determined by its own policies and priorities. The message was clear: Africa must harmonise its infrastructure and localise its computational assets now or face an era of unprecedented digital marginalisation.

As global competition in the digital space intensifies, Africa’s ability to act collectively and strategically will determine whether it emerges as a major digital powerhouse or remains on the periphery of the digital revolution.


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As Nigerians Struggle to Save, Mutual Benefits Highlights Power of Structured Financial Planning

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A growing number of Nigerians are struggling to build sustainable savings habits, leaving many without a financial safety net in times of need. Insights from the PiggyVest Savings Report 2025 reveal a concerning trend of declining savings culture among Nigerians. A significant segment of the population either does not prioritise saving or lacks the discipline to maintain consistent savings, with many unable to cater for emergencies or achieve meaningful financial satisfaction.

As Nigerians Struggle to Save, Mutual Benefits Highlights Power of Structured Financial Planning

Mutual Benefits

Released in March 2026, the report which sampled over 20,000 respondents in rural and urban areas across all six geopolitical regions in Nigeria, highlights key gaps in financial behaviour. Highlighted issues revolve particularly around emergency preparedness and long-term financial planning, underscoring the urgent need for more structured and accessible savings solutions.

With rising living costs and economic pressures, many Nigerians are increasingly focused on meeting immediate needs, often at the expense of saving for the future. As a result, emergency funds remain inadequate or non-existent for a large proportion of households.

This reality has far-reaching implications, not only for individual financial stability but also for broader economic resilience. Without a financial buffer, unexpected events such as medical emergencies, job loss or business disruptions can quickly escalate into crises.

Financial experts note that the challenge is not just about earning more income, but about adopting disciplined and structured approaches to saving.

Unlike informal or ad-hoc savings methods, structured financial products combine consistency, growth and protection, ensuring that individuals are better equipped to navigate uncertainties.

This is where solutions like Mutual Benefits Assurance’s savings and investment offerings play a critical role.

A leading player in Nigeria’s insurance industry, Mutual Benefits’ savings and investment products are designed to help individuals and families build financial discipline while enjoying the added advantage of protection.

Products such as the Individual Savings and Protection Plan (ISPP), Children Education Plan (CEP) and Mutual Investment Plan (MIP) help customers build disciplined savings, earn competitive returns through compounded interest and benefit from life insurance coverage, providing an added layer of security.  Similarly, the Personal Pension and Investment Plan (PPIP) provides financial support in the event of job loss, whether voluntary or involuntary, while also serving as a valuable tool to supplement retirement income. In the event of death, designated beneficiaries receive the entitled benefits.

By combining savings with protection, these solutions address two critical gaps identified in the report: lack of emergency funds and low financial confidence.

Structured savings plans not only encourage financial discipline but also provide reassurance that funds will be available when needed. In contrast to informal savings methods, they offer a more reliable pathway to achieving both short-term and long-term financial goals.

For many Nigerians, this represents a much-needed shift from reactive financial habits to proactive financial planning.

As Nigeria continues to navigate economic uncertainty, the importance of financial preparedness cannot be overstated. Encouraging a culture of saving supported by structured, accessible financial products will be key to improving financial well-being across the population.

Mutual Benefits remains committed to empowering Nigerians with solutions that promote financial security, resilience and peace of mind. By making savings simpler, more rewarding and more secure, the company continues to support individuals and businesses in building a more stable financial future.


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