E-Financial
First Asset Management Launches National Initiative to Raise 100m Investment-Smart Nigerians

First Asset Management, one of Nigeria’s leading investment managers and a subsidiary of FirstHoldCo Plc, launches the 100 million Smart Inventors campaign.

Nigeria’s investment market has huge potential, yet it remains underutilised due to widespread distrust, misinformation, and past losses suffered through fraudulent schemes. Trillions of Naira have been lost, leaving many Nigerians fearful and excluded from real, rewarding investments and leaving them on the economic sidelines.
Reports show that less than 5% of adult Nigerians currently participate in the formal capital market, and as low as 0.25% invest in Mutual Funds, a stark contrast to participation rates often exceeding 50% in developed economies like the United States. This highlights the urgent need to restore trust and improve access to credible investment education.
In response to this critical challenge, First Asset Management has announced the launch of a landmark national movement, the “100 million Smart Investors Initiative”. The campaign is positioned as a direct strategy to rebuild investor confidence and democratise financial knowledge across the nation.
According to the firm, the initiative was conceived from the need to address the anxieties that have historically prevented countless Nigerians from participating in real wealth-building investments. Drawing on its track record of trust and market expertise, First Asset aims to cultivate a new generation of informed, confident investors.
At the heart of the initiative is a comprehensive investor education programme. The goal is to transform casual interest in investing into active participation within a supportive, well-informed community.
Beyond expanding investor numbers, the movement seeks to improve the quality of investment decisions by equipping individuals with the tools to evaluate opportunities and avoid fraudulent platforms.
For everyday Nigerians, the initiative promises simplified, practical financial education that demystifies investing. By building a strong peer network through a nationwide community platform, it seeks to reduce the isolation often faced by new investors and promote collective financial empowerment.
Ultimately, the 100 Million Smart Investors movement represents a significant investment in Nigeria’s human capital. By providing actionable steps, success stories, and sustained education, First Asset Management aims to usher in a new era of financial literacy and participation.
This initiative would not only enhance the financial well-being of individuals and families but also contribute to the broader economic prosperity of the nation by channelling dormant capital into productive sectors of the economy.
To kickstart this bold quest, the brand has planned a series of free educational bootcamps, podcasts and community engagement with industry experts and leaders. The inaugural event will take place live on 26 July 2025.
Follow @FirstAssetManagement on all social media handles to stay informed and visit https://first-assetmanagement.com/smart-investors for details on how to join the movement.
E-Financial
See Key Changes in BVN Rule from May 1 by CBN

Central Bank of Nigeria (CBN) is implementing stricter Bank Verification Number (BVN) regulations, including limiting phone number changes to only once in a lifetime.

This will take effect from May 1.
Also, mobile apps will be restricted to one device, a 24-hour temporary watch-list for suspicious transactions will be enforced, and enrollment is restricted to individuals aged 18 and above.
Other key changes are:
One Device Policy: Mobile banking apps will be restricted to one device, with automatic logout when accessing another device.
Fraud Watchlist: BVNs linked to suspicious activity will be placed on a 24-hour, temporary, or permanent blacklist, temporarily freezing accounts.
Age Restriction: Enrollment for BVN is now restricted to individuals aged 18 and above.
Data Correction: Changes to BVN profile details (Name, DOB) are also heavily restricted, allowing only one-time corrections to data.
E-Financial
Paga Group Rejigs Leadership as Oviosu, Founder Becomes Group CEO

Paga Group has announced a major leadership restructuring, marking 17 years of operation and signalling a strategic shift toward deeper financial infrastructure development, emerging technologies, and expansion across Africa.

Tayo Oviosu, founder (front) and Ope Oyinloye, Group COO and CEO of Paga Nigeria
With the restructuring, Tayo Oviosu, founder, is now the Group CEO, while Ope Oyinloye has been appointed Group COO and CEO of Paga Nigeria, in an acting capacity, pending regulatory approval from the Central Bank of Nigeria (CBN).
Oviosu will also serve as executive chairman of the Group Board and non-executive chairman of Paga Nigeria.
He will be leading Paga Labs, driving geographic expansion, and overseeing fundraising efforts.
The fintech company said the changes represent a transition from its foundational phase into a new growth chapter, known as ‘Act 2’, focused on connecting Africans to global financial systems, scaling innovation, and entering new markets.
To support this transition, the company announced key leadership changes. advertisement
Jay Alabraba, co-founder, has been appointed group director of Special Projects, where he will initially lead the company’s expansion into lending and support new market entry initiatives.
Speaking on the transition, Oviosu said the company’s mission remains unchanged but its approach continues to evolve.
“Act 1 proved that we could build a profitable, high-growth infrastructure business that the world’s leading companies trust. Act 2 is about taking that infrastructure to its full potential—connecting Africans to global financial rails, moving into new markets, and leading the next wave of financial technology,” he said.
Oyinloye added that his focus will be on sustaining operational excellence while scaling the company’s next phase of growth.
With the new structure in place, Paga is positioning itself to play a more significant role in shaping the future of financial services across Africa, particularly as digital payments, blockchain technologies, and AI-driven solutions gain traction across the continent.
Paga has since evolved into a full-stack financial services infrastructure provider. Its offerings now span enterprise solutions through Paga Engine, consumer services via the Paga app, and merchant tools under Doroki.
The company’s first phase delivered significant growth. Between 2021 and 2025, total transaction value processed increased 17-fold to $11 billion across 169 million transactions in 2025 alone, with more than $1.5 billion processed monthly.
Net revenues grew five times within the same period, underscoring the scalability of its model.
Paga also expanded its enterprise footprint, with over 265 clients which include global firms such as PayPal, Meta, Amazon, LemFi, Tencent, Pesa, and Verto building on its infrastructure.
The company was further recognised by the Financial Times and Statista as one of Africa’s fastest-growing companies for three consecutive years from 2023 to 2025.
As part of its new strategic direction, Paga outlined three priorities which are strengthening its financial infrastructure to connect local and global payment systems; advancing emerging technologies such as stablecoins, cryptocurrency, and artificial intelligence through its innovation arm, Paga Labs; and expanding into new African markets.
E-Financial
Reputation: The Real Currency Powering Fintechs

By John Kokome
In the fast-evolving fintech ecosystem, capital is no longer the only currency that determines success. Increasingly, reputation has emerged as a powerful, if intangible, asset that can accelerate growth, attract investment, and secure customer loyalty, or conversely, trigger rapid decline when mismanaged. In a sector built on trust, speed, and innovation, reputation is not just complementary to business performance; it is foundational.

Fintech, by its very nature, operates at the intersection of finance and technology, two industries where trust is paramount. Traditional financial institutions spent decades, even centuries, building credibility through regulatory compliance, customer relationships, and institutional stability. Fintech startups, however, often attempt to compress this trust-building process into a few years, sometimes even months. This compressed timeline makes reputation both more fragile and more critical.
At the core of fintech’s reputation economy is trust. Users are asked to hand over sensitive personal data, link bank accounts, and transact digitally, often without ever stepping into a physical office. In markets like Nigeria, where scepticism around digital financial services can still linger due to fraud and system inefficiencies, trust becomes even more valuable. A single breach, whether data-related, operational, or ethical, can erode years of goodwill in hours.
Yet, reputation in fintech extends beyond security. It encompasses reliability, transparency, customer experience, and regulatory alignment. Downtime during peak transaction periods, unclear fee structures, or delayed dispute resolution can quickly escalate into reputational crises. Social media has amplified this risk. A dissatisfied customer’s complaint can go viral within minutes, shaping public perception far more rapidly than traditional media ever could.
Conversely, a strong reputation can be a growth multiplier. Fintech companies that consistently deliver seamless user experiences and communicate transparently often benefit from organic word-of-mouth marketing. In a crowded market with low switching costs, users tend to gravitate toward platforms they perceive as dependable. Reputation, in this sense, becomes a competitive moat.
Investors, too, are increasingly factoring reputation into their decision-making. Beyond financial metrics, venture capitalists and institutional investors are scrutinising governance structures, compliance culture, and public perception. A fintech with strong fundamentals but a tainted reputation may struggle to raise capital, while one with a solid reputation can command premium valuations. In this way, reputation directly influences access to funding and long-term sustainability.
Regulators also play a significant role in shaping reputational outcomes. In many emerging markets, regulatory frameworks are still evolving to keep pace with fintech innovation. Companies that proactively engage regulators, adhere to guidelines, and demonstrate a commitment to consumer protection often earn a reputational advantage. On the other hand, those that attempt to bypass regulations or operate in grey areas risk not only sanctions but also public distrust.
Importantly, reputation is not built solely through marketing. While branding and communications are essential, they must be rooted in authentic operational excellence. There is a growing disconnect between perception and reality in some fintech narratives where aggressive marketing promises outpace actual service delivery. In the long run, this gap is unsustainable. Reputation must be earned through consistent performance, not manufactured through messaging.
For fintech companies, managing reputation requires a deliberate, strategic approach. This includes investing in robust cybersecurity infrastructure, maintaining transparent communication channels, prioritising customer support, and embedding compliance into the organisational culture. It also involves proactive crisis management, anticipating potential risks and preparing clear response frameworks before issues arise.
Leadership plays a crucial role in this equation. Founders and executives are often the public face of fintech brands, and their actions, statements, and values significantly influence perception. Ethical leadership, accountability, and responsiveness can strengthen trust, while opacity or defensiveness can quickly damage credibility.
Ultimately, in the fintech ecosystem, reputation functions much like currency; it can be accumulated, spent, and, if mishandled, depleted. Unlike financial capital, it is far more difficult to rebuild once lost. As competition intensifies and the industry matures, fintech companies must recognise that their most valuable asset may not be their technology or funding, but the trust they earn and sustain.
In a world where digital transactions are instantaneous and information travels even faster, reputation is not just a byproduct of success; it is a prerequisite.
John Kokome is the Corporate Communications Manager at FlashChange, a fintech platform redefining secure digital asset exchange. With experience across fintech, cryptocurrency, telecoms, and development communications in Africa. He currently leads strategic storytelling, reputation management, and stakeholder engagement initiatives at the company, focusing on building trust, transparency, and financial literacy in the digital assets space. John’s work sits at the intersection of policy, technology, and public perception, with a strong emphasis on Africa-first narratives and responsible innovation. He has contributed opinion pieces and thought leadership articles on governance, youth empowerment, branding, and Nigeria’s evolving digital economy.
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