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E-Business

FlinkBox to Unveil Nigeria’s First Incentive-Based Mobile Advertising App

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FlinkBox, a media and marketing company, is set to introduce a new incentive-based mobile advertising App designed to enhance engagement between brands and target consumers with the aim of boosting return on investment.

 

In a rapidly growing sector, where mobile advertising is increasingly taking the lead from traditional and online media, the App named Revv is not only conceived to provide brands and marketers the opportunity to connect with consumers directly on their mobile phones, but to also generate analytics for brands; as a measure to strengthen brand insights, drive marketing, drive sales, and increase long-term profitability.

 

According to George Ugbegua, country manager of FlinkBox, “Revv goes beyond just creating awareness, it provides brands the opportunity to create consideration and conversion through their ad campaign. With Revv, brands have access to lead generation and consumer insight analysis report, which gives detailed analytics on individuals interested in the brand, product or services. Revv generates leads for products or services through ads and targets audience based on preferred language.

 

“Revv is also equipped with the capacity to deepen direct engagement between brands and consumers through feedback mechanism, trend surveys or video-based advertising, which allows brands the opportunity to get the attention of the their target consumers and capture their interest on the go.”

 

The App, developed in Germany, was designed to reward subscribers with monetary values through ad views, game participation, and brand or trend surveys participation.

 

These subscribers, also known as “Brand Assessors”, are constantly incentivised monetarily as a payout for assessing brand campaigns. They also recruit friends through referral links to expand the base of the assessors.

 

More than ever, brands now have the opportunity to communicate product and services to their target audience through mobile gadgets, while at the same time creating interest, fun and excitement for the consumers through financial incentives.

 

Explaining further on the benefits of Revv, Ugbegua noted that with Revv “brands can place video based ads on the platform, carry out product survey and retarget consumers who show interest in their product or services through their ad campaign.”

 

A unique thing with the Revv App when compared to other video Ad distribution networks is that, despite the various values and benefits it comes with, it is affordable and guarantees definite view on ads; simply a win-win.

 

Designed to make mobile advertising convenient and rewarding to brands, two forms of reports are provided to brands that place adverts on the Revv platform. These are; ‘The basic report,’ which shows result summary of the ad campaign such as impressions, definite views, reach, demographics, location, etc.

 

The other is the ‘Lead Generation Analytic Report,’ which is more insightful with detailed information on the perception of the ad, product and services.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

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President Bola Tinubu said that his administration has initiated a project to install fibre optic cables across the country, aimed at enhancing the socio-economic development of Nigeria.

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

His plans were contained in a speech he delivered at a joint session of the National Assembly in commemoration of Democracy Day on Thursday, June 12.

He said the fibre optic layout is part of other projects being embarked on.

“In addition, we have embarked on an ambitious project to lay fibre optic cables across the nation, a transformative step toward bridging the digital divide and fostering greater connectivity.

“This initiative promises not only to enhance the speed and reliability of internet access but also to revolutionise how businesses operate, how students learn, and how communities stay connected,” Tinubu stated.

He maintained that by extending this critical infrastructure, his government is empowering entrepreneurs, enabling digital education, and providing the tools for our youth to compete in a globalised world.

In a most recent report on Internet connectivity, The ICIR pointed out how Nigeria has faced setbacks in its deployment of fibre optic cables and needs a transformation.

The challenges revolve around vandalism, inadequate coordination between road construction and telecom infrastructure, and varying right-of-way (RoW) charges across states.

Among industry experts, these issues impact network outages, increase repair costs, and hinder broadband expansion efforts.

It has also further threatened the digital economy, leading to slower Internet speeds, dropped calls, and unreliable connectivity among others.


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African Startups Raised $345m in Funding in May

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African startups raised more than $345 million across 65 deals in May, more than double the amount raised in the same period of last year, according to a report by Briter, a research and business intelligence firm.

The report disclosed that both the number of deals and participating companies declined, confirming a growing trend of fewer companies raising funds in larger sizes.

It said fintech attracted the highest share of funding in May, accounting for 34 percent of the total, while cleantech followed closely, driven by a debt deal from Sun King. The company raised $80 million (in local currency) to expand clean energy access in Nigeria.

“Equity remains the primary instrument in terms of total value. There’s no doubt about it; in fact, equity deals with disclosed amounts captured more than half of the total funding volume in May.

“However, debt financing is increasingly proving its weight. Although it accounted for only 8 percent of all deals, it represented 32 percent of the total funding, highlighting the typically larger size of debt transactions. With the rise of specialised vehicles targeting early-stage businesses, debt is becoming an increasingly important part of Africa’s innovation funding landscape,” it said.

Briter’s report added that grants continued to play a vital role in early-stage support, especially in the education technology (EdTech) sector. The Mastercard Foundation led the pack in grant activity, funding a new cohort of EdTech innovators in Nigeria and Kenya. Each selected startup is set to receive $100,000 in grant funding, in addition to mentorship and business development support.

Multilaterals also made a strong showing in May, it said. The Multilateral Investment Guarantee Agency (MIGA), a World Bank Group member, issued a $179.6 million guarantee to CleanTech firm KOKO Networks. The support will help scale its clean energy solutions across Kenya.

“This deal not only demonstrates growing international confidence in African climate ventures but also signals a promising pathway for other asset-intensive startups in clean cooking, agriculture, and renewable energy,” the report said.

From a geographic perspective, Egypt emerged as the continent’s fundraising powerhouse for the month, contributing 51 percent of all funding raised. The country recorded 12 deals across equity, debt, and bond instruments. Notably, FinTech platform MNT-Halan raised $50 million through a bond issuance, further illustrating the diversification of capital-raising mechanisms in the region.

Outside Egypt, funding was distributed across Africa’s three other key markets, which are Egypt, Nigeria, and Kenya, with limited activity recorded in countries such as Ghana, Tunisia, Morocco, and Uganda, each registering between one and three deals.

In terms of exits, the African tech landscape continues to mature. Three companies—Baobab+, Qardy, and Shopa—were acquired in May, bringing the total number of exits this year to 22. This already surpasses last year’s count for the same period. Qardy was acquired by Catalyst Partners Middle East (CPME) in a disclosed deal valued at $23 million, the report added.

 


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Human Hacking: When Cyber Criminals Target You

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By Nancy Werteen

When you get anti-hacking advice, you’ve probably heard “Don’t use a simple password,” or “Don’t plug in that USB you found on the ground.”

Human Hacking: When Cyber Criminals Target You

But there’s one form of hacking that doesn’t always require a computer, and it costs businesses about 4.88 million dollars a year.

Modern hackers aren’t trying to get into your computer; they’re trying to get into you.

“They’ll try to learn about you a little bit, and they’ll try to use that information against you to try to get you to complete some action, maybe to send somebody some money,” said Kevin Moran, PhD, Assistant Professor of Computer Science, Cyber Security and Privacy Cluster, University of Central Florida.

IBM calls this human hacking, because it exploits human error instead of system error.

“With people just being busy and maybe not very carefully checking some of the emails or the phone calls that they get, can be something unfortunately that people can fall victim to,” said Moran.

Also known as social engineering, this often takes the form of phishing, where the hacker tries to “fish” the information out of you by impersonating family, friends, or even your bank.

There’s also baiting, where the hacker baits you with something of value. Remember the Nigerian prince scam?

That’s a famous example of baiting. There’s also pretexting, where the hacker will claim the victim has already been hacked, and that the hacker can fix it if you just send over your passwords. So, what can you do?

“Just as a rule of thumb, instead of clicking on links and emails, just go to the website yourself. And that will prevent, a lot of these types of attacks from happening,” explained Moran.

Phishing can take many forms.

Spear phishing targets people with access to confidential information, often to get access into an entire business, and whale phishing targets CEOs or political figures.

Search engine phishing is when hackers create fake websites promising services or goods you’ll never receive.

Angler phishing is when hackers create fake social media accounts impersonating famous people or companies.

Finally, vishing and smishing is phishing done through phone calls and texts respectively.

 

 

 

 

 


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