Connect with us

Telecom

Global Internet Traffic Up as Video Dominates

Published

on

Kindly share this post

Global internet traffic was up 23% in 2022, driven by an upsurge in streaming video usage and growth in traffic across app categories.

This is according to Sandvine’s 2023 “Global Internet Phenomena Report”, which provides details of the latest global app usage and internet traffic trends.

Sandvine indicates the report’s analysis is based on data from 177 service providers, representing nearly 300 million subscribers. It covers regions across the globe, namely the Americas, Asia Pacific, Europe, Middle East and Africa.

According to the report, Netflix, Microsoft, Alphabet (Google), Meta, Amazon and Apple are the biggest generators of internet traffic, producing nearly half of all internet traffic during the period under review. The big six firms generated nearly 48% of growing internet traffic in the first half of 2022, it reveals.

While the companies generate a substantial amount of overall internet traffic, Sandvine notes there’s a 9% decline in terms of their percentage contribution to total internet volume.

“This means their traffic is now couched amid an expanding number of app categories and greater number of apps, which are producing more data overall. This is contributing to the 23% increase in overall traffic volume we saw in our H12022 data.”

“Following the historic COVID-driven internet traffic surges of 2020 and 2021, the ‘new normal’ in application usage and volumes seems to be here to stay,” says Sandvine chief solutions officer Samir Marwaha.

“The rapid acceleration of digitisation led to an enhanced reliance on applications and a rapid evolution toward more sophisticated apps that fuse together multiple functions and features.”

In the report, Sandvine indicates the streaming and short-form video trend has become a catalyst for internet traffic growth.

Video from not only the big tech companies, but also up-and-comers like TikTok and Disney+, is contributing a sizable volume of traffic, it reveals.

Based on the analysis, video now accounts for 65% of all internet traffic. “Demand for video content is soaring, so most platforms are embedding and spreading video within apps to increase views and engagement.

“Our data shows in the first half of 2022, video accounted for a hefty 65.93% of total volume over the internet. That’s a 24% increase over H12021.”

Marwaha adds: “Video is almost to the point where it can no longer be considered a standalone category, as it’s now integral to conferencing, gaming, social networking, messaging, and virtually all apps that want to drive interactions and engagement.”

Looking at the rise of apps, Sandvine indicates there has been an increase in the number of apps, adding that apps have become more intricate.

It says this is leading to the demise of the web browser, as everything is becoming a web app, containing multiple web pages, feeds and functions – all within a single app.

“Within one app, you might have video, voice, chat and gaming content all in the same flow. For example, Uber is not a single app but rather a series of apps, such as Uber, Uber Eats, Uber Freight, Uber Same-Day Package Delivery, Google Maps, third-party geolocation services, GPS tracking and payment services.”

In addition, the report shows smartphone usage is reshaping app usage and internet traffic around the world.

“We see that time spent on mobile apps has grown from about three hours pre-pandemic, to a global average of about five hours per day, currently. People used their mobiles for things they had not previously used them for: viewing longer videos, video conferencing, file sharing, remote learning, delivery apps (groceries, goods, etc), gaming and more.

“In 1H2022, with people on the go again, some COVID-19 habits linger on, with video-watching and uploading content growing as people leave their homes and do more on the move. Video traffic now accounts for 67.60% of volume.”


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

Telecom

Court Bans Kenyan Telcos from Recycling SIM Cards

Published

on

Kindly share this post

Kenya’s High Court has ruled that mobile phone numbers are not disposable assets, but constitutionally protected digital identifiers, striking at the core of a long-standing industry practice of arbitrarily reassigning inactive SIM cards without the owners’ consent.

Court Bans Kenyan Telcos from Recycling SIM Cards

In a landmark decision that could reshape telecom regulation and digital identity frameworks across Africa, sitting at Milimani Law Courts in Nairobi, Justice Lawrence Mugambi declared that reassigning a phone number without the original owner’s consent violates the right to privacy.

The ruling effectively elevates a SIM card into the same legal category as personal data tied to an individual’s private life.

At the heart of the ruling is Article 31 of the Constitution, which safeguards citizens from unnecessary disclosure of private information and interference with communications.

The court found that in today’s digital economy, a registered mobile number functions as a critical gateway to sensitive personal data, linking users to mobile money platforms like M-PESA, banking systems, email accounts, and social media profiles.

“When mobile digital identity is lost through reallocation or recycling without interrogating the reasons behind inactivity, it creates an avenue for unauthorised disclosure of delicate information,” the judgment stated.

The case, brought by Erastus Ngura Odhiambo, petitioner and former prisoner, challenged the routine telecoms practice of deactivating SIM cards after prolonged inactivity and reassigning them to new users.

Odhiambo lost access to his mobile phone number due to inactivity while serving his lengthy sentence.

He argued that the practice exposes individuals to serious risks, including misdirected financial transactions, intercepted one-time passwords, and unintended access to private communications.

The court agreed, highlighting how recycled numbers can result in strangers receiving confidential messages, authentication codes, and even being added to private messaging groups, effectively inheriting fragments of another person’s digital life.

Justice Mugambi also criticised the rigidity of SIM deactivation policies, calling them “arbitrary” for failing to consider legitimate reasons for inactivity such as incarceration, studying in restricted environments, or living abroad.

“Incarceration does not strip an individual of their constitutional rights to privacy and identity,” he noted.

For telecom operators, including Safaricom, the ruling introduces a significant compliance burden. The court outlined three strict conditions before any number can be reassigned.

Telcos must obtain informed and verifiable consent from the original owner, issue a public notice and conduct traceability efforts over a reasonable period.

More importantly, the court further directed that telecoms firms must implement technical safeguards to prevent data exposure to the new user.

The Office of the Attorney General has been given six months to translate these directives into enforceable regulations.

 


Kindly share this post
Continue Reading

Telecom

Binance Earn: Simple Way to Earn Rewards on Idle Crypto Holdings

Published

on

Kindly share this post

Binance Earn offers cryptocurrency users an accessible way to generate rewards on idle digital assets without active trading or constant market monitoring.

Binance Earn: Simple Way to Earn Rewards on Idle Crypto Holdings

Binance Earn

As the crypto market matures, more holders seek productive uses for their assets rather than leaving them dormant in wallets. Binance addresses this through Binance Earn, where users allocate supported cryptocurrencies to various reward products for automatic yield generation.

The platform emphasises simplicity with a “set-and-forget” model: users select assets, pick a product, and rewards accrue passively in the background. This appeals especially to long-term holders aiming to enhance portfolio value over time without day-to-day involvement.

Binance Earn provides flexible options for instant liquidity access alongside fixed-term products for defined commitments, catering to diverse strategies and risk appetites.

“We’re seeing growing interest across Africa in ways to make crypto holdings more productive without active trading,” said Larry Cooke, Africa Head of Legal at Binance. “Simple, ‘set-and-forget’ solutions are becoming increasingly relevant as more users take a longer-term approach to digital assets.”

The feature reflects shifting user behaviour towards holding and gradual growth amid volatile markets, where reward rates fluctuate based on conditions, liquidity, and structures.

Users must assess risks and alignment with personal goals, as crypto remains volatile. Binance Earn positions itself as a key tool in Africa’s rising digital asset adoption, enabling hands-off participation in the ecosystem.


Kindly share this post
Continue Reading

Telecom

New Gmail Scam Mimics Security Alerts to Steal User Data

Published

on

Kindly share this post

Cybersecurity researchers at Malwarebytes Labs have exposed a sophisticated new Gmail scam where fraudsters send fake Google security alerts via phishing emails, texts, and pop-ups, tricking users into a deceptive four-step verification process that harvests login credentials, GPS locations, contacts, and other sensitive data for account takeovers.

New Gmail Scam Mimics Security Alerts to Steal User Data

Gmail

Disguised as routine checkups, these alerts mimic Google’s official pages to create urgency, prompting victims to install malicious “security tools” that grant hackers real-time access to Gmail and linked services—Corey Donovan, president of Alta Technologies, warns legitimate checks never come unsolicited or demand downloads, urging users to close suspicious prompts immediately and verify via official Google account pages instead.

The scam’s rise amplifies risks during travel, where public Wi-Fi hotspots—especially “evil twin” fakes like slight misspellings of “Airport_Free_WiFi”—enable interception of banking details, emails, and malware installs; Donovan advises disabling auto-connect, using VPNs for HTTPS sites only, avoiding logins altogether, and crafting strong passwords with mixed characters plus two-factor authentication.

Shoulder surfing on public transport and outdated devices compound threats, as fraudsters glimpse screens or exploit unpatched vulnerabilities—keeping phones updated with post-update privacy reviews limits app access to location or commutes, while skipping work emails in view maintains confidentiality on the go.

Nigeria’s heavy reliance on digital banking and crypto heightens vulnerability, as scammers exploit rushed travellers; Donovan stresses: “Cybercriminals target busy airports and stations knowing guards drop—stay cautious, update devices, lock privacy, and never rush links to protect against these advanced breaches.”


Kindly share this post
Continue Reading

Trending