Nigerian CommunicationWeek

Google Pledges Confidentiality of Consumer Data

Juliet Ehimuan-Chiazor Google (Nigeria’s) country manager

Google Nigeria has assured consumers who surf the internet via its platforms of security and privacy of data as confidentiality is engraved in Google’s culture.

Juliet Ehimuan-Chiazor Google (Nigeria’s) country manager said that in the contemporary society which rests on the fulcrum of big data, issues of internet security and data security are critical to Google.

Ehimuan-Chiazor made the remarks at the Phillips Consulting Breakfast Forum and Web Jurist Award 11.0.

She said that “Data privacy and data security are important. A lot of sophisticated tools that are available today have inbuilt robust-security. Also, data privacy is something very important to us at Google.

 “We take our consumer privacy very serious. And we respect the privacy laws and privacy agreements we have with users. We do not expose user data; it is something that is much engraved in the culture of Google and something we take very seriously”.

The Google’s country manager described the concept of Big Data as basically very important in today’s world were data are generated at a very fast rate.

“Thus it is important for organisations to develop a data driven culture that allows them to collect, analyse and process the data they get on daily basis to be able to create business intelligence, help in decision making as well as provide value added services to their consumers.

When we talk about Big Data we are talking about skills. That is data in such large volumes that traditional processing platforms cannot cope with. The volumes are due to the magnitude of Zeta Bytes and quite in variations-both structured and unstructured and data that changes frequently. So if we think about email for example, there are about 270 million emails sent every day and every second someone is sending an email somewhere in the world.

“Millions of emails are sent in periodic basis that is what we are talking about. The invitation to organizations is for them to really think about organizing their processes in a way that they can extract business intelligence from,” she said.

Ehimuan further cited data security as prerequisite for harnessing the potentials in big data.

“It is something that should be top minds for every organization, and that is about making sure you are responsible with your consumer data and that when you want to use data in certain way you get the required permission from the appropriate quarters or the owner of the data, especially when the identity is going to be known or associated with the stakeholder. There are many principles around data privacy and data security that organizations need to be aware of them and take on board,” she said.

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