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GOtv’s Milestones, New Identity @ 5

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(L-r): Martin Mabutho, general manager, Marketing and Sales, MultiChoice Nigeria; Akinola Salu, general manager, GOtv and Efe Obiomah, public relations manager, GOtv during Press Conference on the launch of GOtv Lite aka Small Pepper held in Lagos recently.
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GOTV, a pay-tv service provider in Nigeria, prides itself as the home of African television that is committed to delivering family entertainment.

 

GOtv’s Launch in Nigeria & Brand promise

The pay-tv service provider launched operations in Nigeria, first, in Oyo State, on October 11, 2011 with a brand promise, to be “A low cost digital television service, offering the greatest selection of local channels, made in Africa for Africans as well as the best international channel”.

Five years ago, the TV service chose to provide the greatest selection of local channels made in Africa for Africa by offering two bouquets: GOtv Plus: 33 channels (N1,500) and GOtv: 26 channels (N1,000) which were sold for N9,900 (decoder and indoor antenna only) and features in its bouquet TV channels such as Africamagic Plus, Discovery, Disney Junior, E-Africa, E! Entertainment, Nickelodeon, Select Sport, Style, BBC World News and Al Jazeera and in addition, local TV channels AIT, LTV, NTA Plus, NN24 and STV.

Also, at launch, GOtv’s ‘simple’ message was “A clarion call to GO…” Breaking down the message, GOtv urged Nigerians to “get a digital decoder & join in the digital migration; enjoy crystal clear pictures & sound; enjoy quality entertainment at an affordable price”.

“GOtv’s strategy has been to remain hyper-local; using local lingo, slangs and landmarks which our audience could relate to because our subscribers and targets are grassroots”, according to John Ugbe, managing director, MultiChoice Nigeria.

Three years on, GOtv has become one of the solid stations in the Digital Terrestrial Television (DTTV or DTT); a technological evolution of broadcast television and advancement over analog television.

Efe Obiomah, GOtv’s public relations manager, puts it this way: “GOtv’s outstanding performance as the leader in the Nigerian DTT space is even re-echoed in the subscribers’ testimonies. GOtv is a complete companion; choice of channels which they enjoyed with family & friends; a new journey of escapism; part of their lives. This insight that GOtv is ‘more than entertainment’ led to a brand refresh, because we brought change in pay-off & re-naming of the lower-tier bouquet from GOtv to GOtv Value”.

Spread

Today, GOtv’s signal has spread to over 50 cities in 24 states and the FCT with 3 bouquets: GOtv Plus: 50 channels (N1,800 monthly); GOtv Value: over 25 channels (N1,200 monthly) and GOtv Lite: over 18 channels (N400 monthly), GOtenna decoder selling for N6,900 GOtenna with three months subscription.

Milestones @ 5

Digital since inception, GOtv was the first to launch the approved DVB-T2 decoders in Nigeria in 2011; first DTT pay-TV to carry radio channels on its platform – Wazobia FM and Naija FM 102.7; launched door-to-door customer service scheme – GOtv Sabimen; youth empowerment through the GOtv Canvasser Scheme and supporting the development of sports in Nigeria.

The Station is credited for reviving professional boxing through the GOtv Boxing Night launched in November 2014 – eight events so far; sponsorship of grassroots football club – Ikorodu United FC and self service – great improvement.

New Identity

What will the future look like for GOtv? During a recent press conference to announce activities lines for the fifth anniversary celebration, Obiomah made a presentation where she said that the brand attributes remain unchanged, implying the pay-tv service provider will remain bold; friendly, simple; innovative and pragmatic, but with more insight, “GOtv is so irresistible that our subscribers cannot stop talking about it.

“The football gets our subscribers ‘GOgetters’ bonding, jumping and hugging; the cartoons get GOkids laughing and learning; the telenovelas get GOgetters bonding and glued to their screens; the religious content get GOgetters lifted, praising and the music content get GOgetters dancing”.

So, to celebrate its 5th anniversary, GOtv launched a new campaign to capture these emotions as a TV service provider that gets subscribers to talk, scream, laugh, sing, dance, lifted, bonding, which it calls “GOtv Lite”

Why GOtv Lite

Obiomah added that “In this tough economic situation, we have introduced a new bouquet that is; most affordable in the pay-tv market; giving subscribers more choice and flexible subscription rate of N400 per month (which is approximately N13 per day); every 3 months at N1,050 and every 12 months at N3,100”

GOtv Lite comes with nine local channels; two (local) radio Stations; two religious-based stations; children and music channels, one each; two news and commerce channels; entertainment and sports channels too.

While Nigeria CommunicationsWeek readers patiently wait in those States where GOtv signals are yet to go live, for now, GOtv should not relent on its promise to: remain same great digital quality; the best content available on DTT; more channels; innovation; simple services and placing the Customer First.

 

 


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Davido, Babajide Sanwo-Olu, Karl Toriola, Others To Be Honoured At The Most Influential People of African Descent Awards In Lagos

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Most Influential People of African Descent (MIPAD) is excited to announce the Lagos Diaspora Experience 2025, a week-long celebration of African art, culture, innovation, and connection, culminating in the End of the Year Awards & Celebration on Sunday, December 21st, 2025, in Lagos, Nigeria.

Davido, Babajide Sanwo-Olu, Karl Toriola, Others To Be Honoured At The Most Influential People of African Descent Awards In Lagos

The Most Influential People of African Descent Awards

This historic occasion marks the first time the world-famous Most Influential 100 Recognition & Awards Ceremony—traditionally held in New York on the sidelines of the United Nations General Assembly (UNGA)—will be hosted in Lagos, Nigeria.

The week will feature events such as Diaspora Day at the Fela Exhibition (Afrobeat Meets Diaspora), Cultural Heritage Day, and Business Leadership Luncheons, all culminating in the awards celebration.

The evening will honor the Best & Brightest of the Year, recognizing exceptional individuals and institutions whose work has advanced Global African Achievement and Black Excellence across business, government, media, culture, and technology.

Key Recognitions for 2025
– Governor of the Year & City of the Year: His Excellency Babajide Sanwo-Olu, Governor of Lagos State, honored alongside Lagos as City of the Year for its global leadership in culture, innovation, tourism, and diaspora engagement.

– Her Excellency Hannatu Musa Musawa, Minister of Art, Culture, Tourism and Creative Economy, will be honoured as Minister of the Year for her contribution to the creative economy’s role in nation branding and cultural diplomacy.

– Most Influential Woman of the Year: Olorì Atúwàtse III, Queen Consort of the Warri Kingdom

– Most Influential Man of the Year: Adewale Tinubu, Group Chief Executive, OANDO

– CEO of the Year: Karl Toriola, Chief Executive Officer of MTN Nigeria; who will deliver a keynote address, recognized for his transformative leadership and impact on Nigeria’s telecommunications and digital economy.

Others include; Karl Toriola of MTN as CEO of the year, Uche Pedro of Bella Naija as Lifestyle Personality Of The Year, Ojy Okpe of Artise News as Most Influential News Anchor Of The Year, Stephanie Busari as Media Executive of the Year, Kayode Okikiolu as Pressman of the year, Davido as Artist of the year and several others.

In celebrating this year’s honorees, Michael Ehindero, Managing Director, Pernod Ricard Nigeria, owners of Martell Cognac, who emerged as Brand Of The Year expressed deep appreciation for the brand’s continued global recognition, saying: “It’s a great reward for the team who’s delivered Martell excellently in Nigeria over the years.

“We say thank you to the teams, we say thank you to our consumers and we say thank you to MIPAD.

“Martell has a lot of promising experiences in the years to come in Nigeria and with this we invite you over to Nigeria to experience Detty December”.

The ceremony will also celebrate the achievements of the Class of 2025 Honorees, alongside past Nigerian honorees who were unable to attend their year of recognition in New York.

“For the first time, we’re bringing our world-famous recognition platform home to celebrate excellence within the Global Africa Family — right here in Lagos,” said Kamil Olufowobi, Founder & Chairman of MIPAD. “This is more than an event; it’s a movement uniting the best of us — connecting, collaborating, and working together to change the world.”

Event Details
📍 Lagos, Nigeria
– Friday, Dec 19 – #DettyDec Diaspora Day at Fela Exhibition FREE


– Sunday, Dec 21 – End of Year Recognition & Award Ceremony STRICTLY BY INVITATION
🎟️ RSVP: https://rsvp.oakenevents.com/mipad


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NCC Blocks Piracy Sites as Nollywood Faces Rising Digital Theft

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Nigerian Copyright Commission (NCC) has called for urgent adoption of advanced digital protections after blocking seven piracy sites amid escalating online threats to Nollywood content.

NCC Blocks Piracy Sites as Nollywood Faces Rising Digital Theft

The call was made during a webinar hosted by Greychapel Legal titled “Clicks, Streams, and Copyright: Who Owns Nollywood’s Digital Future?”, which brought together filmmakers, regulators, entertainment lawyers and media strategists to examine how content ownership and copyright enforcement are being reshaped by the digital age.

Lynda Alphaeus, director and head of the NCC Lagos Office, said the Commission has intensified its efforts to combat piracy across digital channels and is upgrading its operations to meet emerging threats.

According to her, Nigeria’s new Copyright Act was deliberately updated to strengthen creators’ rights amid the explosion of online distribution.

“NCC has worked, and is still working tirelessly to adapt Nigeria’s legal framework to cope with digital distribution challenges. We now have the power to block networks publishing illegal content, and we have already blocked seven websites distributing pirated Nigerian works,” Alphaeus said.

She revealed that the Commission has established a special taskforce known as the STOP Unit to coordinate anti-piracy operations online, alongside new awareness campaigns targeting local markets and schools to educate content creators and the public on copyright obligations.

Alphaeus urged filmmakers and producers to take ownership of their digital safety by deploying available technological protections to safeguard their intellectual property.

She explained that tools such as encryption help prevent unauthorised copying, blockchain technology offers immutable proof of ownership, digital watermarking allows creators to trace illegal uploads, while cloud security and regular offline backups protect creative files before they reach the market.

While noting that copyright in Nigeria does not legally require registration, she stressed that registering one’s work strengthens protection and provides legal presumptions that can be vital in enforcement.

“Whatever you register is presumed to be yours until proven otherwise,” she said, urging creators to invest in copyright knowledge as part of their business strategy.

Other speakers at the webinar reinforced the urgency of protecting Nollywood’s digital assets.

James Omokwe, film director, noted that while streaming platforms have created unprecedented opportunities for visibility and monetisation, they have also opened new vectors for intellectual property theft and unauthorised redistribution.

Solafunmi Laelle, media strategist,  added that audience data, which streaming platforms rely heavily on, will increasingly determine leverage and value in film licensing negotiations.

According to her, creators who lose control of their intellectual property, whether through piracy or unfavourable contracts, also lose access to valuable data that could shape their long-term earnings.

Nky Ofeimun, entertainment lawyer, emphasised the need for creators to understand the contractual implications of ownership, platform exclusivity, and reversion rights.

She noted that many filmmakers still underestimate how quickly digital copies can be illegally duplicated or uploaded once control is lost.

The panelists agreed that as Nollywood deepens its digital footprint, piracy will continue to evolve and become more sophisticated.

They stressed that the industry must respond with equally sophisticated tools, stronger contract negotiation, and improved education around copyright.


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Four Must-Watch African Films Debut Free on Glo TV

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Globacom, just introduced four brand new movies on its premium entertainment platform, Glo TV, and they are completely free for all subscribers. The company says the release marks another major step in its mission to enrich digital entertainment for millions of viewers across the country.

In a statement from Lagos on Wednesday, Globacom explained that the new titles feature some of Africa’s most celebrated actors and filmmakers, offering a colorful mix of romance, comedy, drama, culture, and emotional storytelling. The lineup includes Johnny Just Come (JJC), Eko Vibes, Bound, and Shifting Desire.

“Each of these movies was chosen to spotlight diverse African stories while delivering world class entertainment unavailable in cinemas, on YouTube, or on any other streaming service. Viewers do not need any subscription or extra payment. Access is completely free,” the company said.

Leading the pack is Shifting Desire, featuring Lilian Afegbai and veteran actor Majid Michel. The film is a gripping romantic drama that dives into marriage, intimacy, betrayal, healing, and the emotional journey of a couple using therapy to rebuild trust. Shifting Desire premiered on Glo TV on December 2 and is already streaming for free.

Johnny Just Come (JJC), starring Patience Ozokwor and Nancy Isime, delivers a hilarious cultural crossover story about an American man trying to navigate love and marriage in an African household. The movie explores themes of identity, family, culture, and coexistence in a warm and relatable way.

The third title, Bound, starring Rita Dominic and Eyinna Nwigwe, is a thought-provoking family drama that follows a successful career woman confronting long hidden personal struggles and the impact on her relationship. The film showcases powerful performances from some of Nollywood’s finest.

Rounding out the collection is Eko Vibes, featuring Broda Shaggi, Josh2Funny, and Nkechi Blessing. The movie captures the energy and hustle of Lagos youth culture, spotlighting ambition, humor, and the vibrant spirit of young people chasing success in the city.

Globacom noted that the new releases reinforce its commitment to delivering original African content at the highest quality. “With these exclusive titles, Glo TV is redefining digital entertainment in Nigeria by offering fresh, premium movies not available anywhere else. We remain committed to growing our catalog with rich African stories that celebrate creativity at its best,” the company added.


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