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Harnessing the Power of Mobile- “Let’s Talk”

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Marc Herson, director of 2go
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In 2009, mobile effectively became the most pervasive mass medium in South Africa, surpassing radio and TV.

Yet the reality is that the marketing community has yet to harness the power of this incredible medium.

That’s the truth according to Marc Herson, director of 2go, an Africa-focused mobile social network that allows users to set up a personal profile, talk to friends, share files and picture, play games and meet new people in chat rooms, for free.

Since its launch in 2007, 2go has amassed a user base of over 10 million Africans, primarily due to its insightful and premeditated decision to support over 800 feature phones, which are still the primary mobile device in Africa.

Herson was speaking at the annual Habari Media Tuongee (Swahili for ‘let’s talk’), which was held on August 15 and 16  at Zebula Lodge, attracting 90 delegates from the cream of the local digital crop.

Herson was one of three digital gurus on the mobile panel, joined by Angus Robinson from Native, and Tim Bishop from Deloitte Digital.

According to Herson, the primary reasons behind the lagging spend remains the same as ever: a lack of understanding of the medium and its platforms on the part of advertisers and their agencies.

“The major problem is that that advertisers and agencies are not themselves using many of the mobile platforms out there, and as a result, they are not always sufficiently familiar with specific mobile platforms, and their potential in terms of creating and driving brand awareness and engagement,” he said.

Herson believes that the responsibility to educate marketers about the potential of the mobile market lies not only with publishers such as himself, but also with agencies.

“Agencies need to help brands understand mobile platforms and the benefit that each audience can bring to the table,” he says. “And it’s high time they also showed how often mobile applications can deliver superior results to traditional above-the-line advertising!”

In explaining the benefits of the mobile medium, Herson compared mobile devices to traditional media radio and TV:

“The mobile medium is the only medium that consumers carry with them. In many ways it beats traditional media such as TV and radio for pure reach, because the vast majority of people are not only economically poor but also time poor – they either do not have a television, or if they do, they seldom have the time to watch it. Our statistics show that 30% of our user base does not watch TV.

“But because these users rely heavily on public transport, they spend hours and hours every day commuting – up to four hours every day, when they often pass the time interacting with friends on platforms such as 2go.”

Herson adds that 2go often sees unique click-through-rates of over 10%, and in some cases these rates can reach upwards of 30%.

“Mobile is also highly targetable and measurable in real-time. A brand can more accurately reach its target audience and measure engagement in real-time,” said Herson.

For instance, on 2go, a brand can reach males aged 18-25 in Gauteng with one message; and females aged 20-30 in the Cape with alternative messaging. And the system can test and track engagement using different copy, allowing advertisers to adjust the copy to make a better connection.

Last, but certainly not least, Herson pointed out that agencies need to understand that although they and their peers might have smart phones, the vast majority of Africa is still dominated by older generation feature phones.

“If you want to interact with the mass market, choose your platform wisely, and work closely with media houses and mobile publishers to ensure the right technology fit with your strategy,” he advised.


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E-Business

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold

Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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Firm Identifies AI as Common Denominator in Entertainment Industry’s 2026 Security Threats

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In its Kaspersky Security Bulletin, the cybersecurity company’s researchers identified critical threats expected to affect the global entertainment industry in 2026, from ticketing and visual effects pipelines to content delivery networks, games and regulation.

Artificial intelligence is changing how people buy tickets, watch movies and play games – and it is also changing how malicious actors target those experiences.

The entertainment industry is particularly sensitive to AI because the technology does not only automate back-office workflows; it increasingly creates and imitates the core product itself – human-centered stories, performances and visual experiences.

Kaspersky researchers highlighted five critical threats emerging as AI integrates deeper into entertainment workflows and consumer experiences.

What happens when ticket markets become an arms race between algorithms and scalpers? Kaspersky predicts that AI will make dynamic pricing faster and more granular, while also giving scalpers better tools to identify profitable events, deploy bots at scale and manage resale pricing across multiple platforms.

Even when artists choose fixed face values, AI-driven resellers can recreate “dynamic” pricing on secondary markets by adjusting prices in real time based on demand signals.

How will AI-commodified visual effects affect the risk of leaks? As high-end computer-generated imagery becomes more accessible through cloud-based AI platforms, studios will connect to larger networks of small vendors and freelancers.

Kaspersky expects attackers to target this extended supply chain by compromising render farms, plug-ins or small post-production houses in order to quietly steal sequences, assets or episodes before release, bypassing more heavily protected studio environments.

Could content delivery networks become a direct target? CDNs now carry unreleased episodes, game builds and live streams for many major entertainment brands, concentrating valuable content in a small number of providers.

AI-enhanced attackers will be able to map CDN infrastructure more efficiently, locate where premium content resides and search for weak credentials or configuration errors. A single successful compromise could expose multiple titles at once or allow malicious code to be injected into legitimate streams.

How will generative tools change abuse patterns in games and fan communities? Players and power users will continue to jailbreak in-game AI companions and content editors, and to use external generative models to produce material that would normally be blocked – such as hyper-violent or sexualized scenarios – and then reimport it into games, mods, or fan videos.

There is also a risk of personal data appearing in “creative” outputs if training or fine-tuning data is not properly cleaned, for example, when lyrics, dialogue, or imagery inadvertently include real names or other identifying details.

What role will regulation and compliance play for AI in creative work? Lawmakers and industry groups are moving toward rules that require transparency about AI-generated media and clearer consent and licensing practices for training on copyrighted material.

Kaspersky expects this to drive the creation of new roles inside entertainment companies, similar to COVID-compliance managers on film sets, focused on AI governance: checking how AI tools are trained, how they are used in production and marketing, and whether they comply with contractual and legal requirements.

“As we examined different parts of the industry, it became clear that AI is the thread running through most of the emerging risks.

“By diving into this, we wanted to highlight that AI will not only help defenders detect anomalies faster, it will also help attackers model markets, probe infrastructure and generate convincing malicious content.

“Studios, platforms and rights holders need to treat AI systems, and the data behind them, as part of their core attack surface, not just as creative tools, and build security and governance around that reality,” said Anna Larkina, web content analysis expert at Kaspersky.

 


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Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025

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Kaspersky has reported a spike in phishing emails containing malicious QR codes. Detections for these jumped from 46,969 in August 2025 to 249,723 in November 2025 – a more than fivefold growth – as cybercriminals increasingly exploit QR codes, a trend that will likely continue in 2026.

Attackers use QR codes in emails more frequently because they provide a simple and cost-effective way to conceal malicious URLs, evading detection by many protective solutions.

These QR codes are often embedded directly in email bodies or, even more commonly, within PDF attachments – an evolution that both masks phishing links and encourages users to scan them on mobile phones, which may have weaker security than work PCs.

Malicious QR codes commonly appear in mass phishing campaigns as well as targeted ones. Links embedded within them may lead to:

  • Phishing forms impersonating login pages for services like Microsoft accounts or internal corporate portals, designed to steal usernames, passwords, and other credentials.
  • Fake HR notifications urging employees to review or sign documents, such as vacation schedules, or even view lists of terminated staff, ultimately directing to credential-stealing sites.
  • Fraudulent invoices or purchase confirmations in PDF attachments, often combined with vishing (voice phishing) tactics that prompt victims to call provided phone numbers to “cancel” or clarify the transaction, enabling further social engineering attacks.

These tactics exploit trust in routine business communications, leading to credential theft, account takeovers, data breaches, and financial fraud.

“Malicious QR codes have evolved into one of the most effective phishing tools, particularly when hidden in PDF attachments or disguised as legitimate business communications like HR updates.

“The explosive growth in November 2025 highlights how attackers are capitalising on this low-cost evasion technique to target employees on mobile devices, where protection is often minimal.

“Without advanced image analysis at the email gateway and safe scanning practices, organisations are left vulnerable to credential compromise and downstream breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

To defend against this escalating threat, Kaspersky recommends educating employees on cybersecurity and deploying a mail server security solution such as Kaspersky Security for Mail Server that provides trusted and secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.


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