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How Nollywood Can Promote Nigeria’s Hospitality Industry

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Nollywood is the sobriquet for Nigeria’s film industry and it is unarguably the biggest in Africa. The industry has grown in leaps and bounds that it is recognized all over the world. In fact, the quality of Nigerian movies has improved that it now feature Hollywood actors.

Although Nollywood is yet to reach the zenith, it has made significant and appreciable progress.

According to Africarenewal online, the Nigerian film industry produces about 50 movies per week, second only to Bollywood. In terms of revenue, Nollywood still generates an impressive $590 million annually.

In addition, the entire industry according to data released in 2014 showed that Nollywood is a mouthwatering $3 billion industry.

At Jumia Travel, we believe that Nollywood is a thriving gold mine and if massively exploited, it can help promote and grow Nigeria’s hospitality industry.

From our food and dress culture to hotels and tourism destinations, they are all needed to produce a movie. While some producers are already doing, others are not. Hence, we share some ideas on how Nollywood can promote the Hospitality industry.

Shoot Movies at These Destinations
Nigerians movies are watched all over the all over the world. It has prompted pay TV owners to dedicate channels to showing only Nigerian movies.

So, if movies are shot at these destinations regularly, it will doubt showcase the beauty of Nigeria. For example, shooting a movie at the Kajuru Castle, or a scene at Badagry in Lagos, it will no doubt advertise these sites and encourage visitors to check out these sites.

Write Scripts That Portray Our Friendliness
In different parts of Africa, Nigerian movies are popular for highlighting witchcraft. Although producers have improved scripting, there is still a long way to go because these witchcraft movies have damaged our image.

Producers should abdicate the witchcraft scripts for the ones that promote culture, unity, and diversity of Nigerians.

Become Tourism Ambassadors
Tourism is a money-spinner that government is grappling to recognize. Since Nollywood is already achieving its potentials, it is only fair for it to rub-off on the hospitality and tourism industry. Nollywood actors and actresses can become ambassadors for hotels, and these tourist destinations.

This is something the Nigerian Tourism Development Board can explore. Imagine, a tour to Obudu Cattle Ranch is in the offing and you have an actress like Genevieve Nnaji on board as a tourism ambassador, so many Nigerians will be interested.

Highlight Major Landmarks
Even if producers don’t shoot movies at tourist’s destinations, they can highlight major tourists landmarks featured in it. For example, I watched a movie where a train was railing past a major landmark in Italy. There was an announcement where passengers were told everything they needed to know about that site. We cannot the same thing in Nigerian movies. You show Zuma Rock in Abuja in a movie, you can brief give tell them about Zuma rock.

Showcase Nigeria’s Food And Dress Culture
If you watch Indian movies, they try as much as possible to sell their way of life. From culture to food, dress, and even religion. It is a well-rounded movie indoctrination. Nigerian producers can also do this.

 

 


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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Madonna University Taps Tech Guru Adote for Strategic Board Role

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Technology strategist Rock Adote has been appointed to the Board of Trustees of Madonna University Nigeria, a move expected to strengthen the institution’s push toward digital governance and modern technological systems in higher education.

L-r: Professor Martin Osita Anagboso, deputy vice chancellor, Madaonna University in a handshake with Rock Adote, newly appointed member of the Board of Trustees of the University

Madonna University

Adote, who has built a reputation in cybersecurity, enterprise identity management and digital transformation, brings over a decade of experience in designing secure digital infrastructure and managing identity systems for organizations.

Stakeholders believe his expertise will support the university’s efforts to strengthen data security and modernize its academic and administrative digital frameworks.

The appointment reflects the university’s growing commitment to technology-driven leadership as institutions increasingly rely on digital systems for academic operations, data management and research collaboration.

Universities today manage large volumes of sensitive digital information, including student records, research data and staff credentials, making strong cybersecurity and identity management frameworks essential.

As a member of the Board of Trustees, Adote will participate in providing institutional oversight and guiding strategic policy direction for the university.

The board is responsible for safeguarding academic standards while steering long-term development initiatives and ensuring the institution remains responsive to evolving global trends in education and technology.

Industry observers say Adote’s background in enterprise digital systems positions him to contribute significantly to the university’s digital transformation agenda, particularly in strengthening technological resilience and governance frameworks across its operations.

Other newly appointed members of the board include Sir Nwagwu Aloysius Emeka, Chief Arthur Obi Okafor (SAN), Professor Anagboso Martin Osita, Mrs. Ike Angela Unaoaku, Barrister Augustine Nenwa Obo and Rev. Fr. Stephen Ifeanyichukwu Nwatah.

Speaking on the appointment, Adote expressed appreciation for the opportunity to serve, emphasizing the importance of aligning higher education institutions with emerging technological realities.
According to him,

“Digital transformation will play a crucial role in shaping the future of academic administration, research and learning environments”.

Analysts note that the inclusion of technology leaders in university governance structures signals a growing recognition that digital transformation is becoming central to the competitiveness and sustainability of modern higher education institutions.

With Adote’s appointment, Madonna University is expected to further strengthen its technology strategy and position itself as a forward-looking institution within Nigeria’s higher education landscape.


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