Connect with us

E-Business

How The Internet is Becoming Biggest Exporter of African Culture

Published

on

internet logo.jpg
Kindly share this post

Not too long ago, we were introduced to the world of mobile phones here in Nigeria. Coming out from the days of NITEL’s dial-up phones with the rotary dials, we all know how much things have since changed.

With a 5-inch or smaller in size GSM phone, it is now possible to do more than make phone calls. Still, the potentials of optimizing the features of smartphones have only been scratched on the surface.

Today, our world exists around our phones. Being that technology influences culture, many of us today see our smartphones as companion, and we sometimes imagine the world before the internet.

With a smartphone connected to the internet, we can achieve mundane activities like set calendars to keep appointments, set alarms to rise in the mornings, edit and store our pictures – all on our smartphones.

Search engines like Google search especially, makes all of these possible, including being able to locate a restaurant close to you, find out where the closest bus-stop to your desired location is, and even translate languages you never learnt before on the spot.

With the internet on our smartphones, we can go beyond just accessing the basic features, to becoming “mobile stations’, creating content for viewers across the world to see.

The World Is On Our Fingertips, What Are We Doing With It?
As African we are endowed with a lot of indigenous stories and information that we must begin to share on a daily basis with the rest of the world; and what better way of becoming a thought and content leader than adopting the tech on our smartphones to do that.

By becoming content creators, we will not just be telling our unique stories but also preserving the originality of the stories.

YouTube, particularly, is a great video streaming website that allows you own your video channels where you can post your stories in different video formats. You can build followership by using easy strategies that will allow you get online subscribers.

Whether you decide to upload news stories, videos and images, you will definitely start to produce content for a global consumption. Whether for business, building your personal brand, or just for passing across educational content, YouTube can be advantageous. Adopting YouTube also exposes the YouTube channel owner to Google Adsense, where you can begin to earn money from your uploaded videos.

Using YouTube is extremely cheaper than using traditional TV media.
Millions of videos are viewed per day and yours can easily have subscribers and views increase but again, it depends on the content you are streaming consistently. The more people see more videos on your channel, the more they recommend it to other people that will recommend to other people over the internet.

There’s No Single Success Story On The Internet
In 2012, South Korean singer, Psy showed that stars can emerge from the internet, when he broke the YouTube view counter, when over 2 billion views. The result of his success was a change for ranking music sales and a cultural shift in different parts of the world.

Recently, the internet viral video challenge, the mannequin challenge, with Rae Sremmurd’s Black Beatles track, which requires that people remain frozen in actions while a video became popular all over the world. The challenge also became popular as well in Nigeria, even LASEMA posted a video of themselves in frozen action.

Annually, awards are given out to recognise the best YouTube videos to formally recognise the best videos on the platform in the preceding years.

This year’s edition which held in South Africa brought attention to those Africans who are showcasing their skills.

In Nigeria for instance, those who were recognised already have the viewership that spread outside the continent. Content developers like Mark Angel and Ndani who were awarded for entertainment have followership that is not only across the borders of their country but in other parts of the world as well.

Those who want to know about things happening in Nigeria, switch to Channels Television, who was recognised for broadcasting, and there is also Ibaka, the top subscribed Nollywood channel.

With more access to mobile smartphones and data, there are even more opportunities for Nigerians to showcase their talents. Currently, the mobile penetration in Africa is about 67%, while Nigeria according to the Nigerian Communications Commission (NCC), and has over 83 million internet subscribers both on the Global Systems for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).

This would continue to increase, and in translation portends increasing opportunity for Africans to bring more content to the world. Already, there are Africans whose YouTube channels are showcasing a skill; teaching people to cook, learn Igbo, Igala, Hausa or simply offering them a part story from Africa.

In all of this, one can only hope that perhaps, someone – an African is going to break the internet even soon, and surpass Psy, with a chart-topping Afro-pop song, which would all start on YouTube.

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Nigeria Takes the Lead in the Global WSIS+20 Digital Agenda

Published

on

Kindly share this post

Nigeria has unveiled a comprehensive, multi-pronged strategy designed to localise WSIS+20 commitments. This roadmap accelerates national transformation by prioritising robust infrastructure, transparent internet governance, and advanced cybersecurity through deep stakeholder collaboration.

Unveiled in New York at the Nigerian high-level side event titled “Re-Imagining Digital Cooperation for Sustainable Development: From WSIS+20 Vision to Local Action,” the strategy cements Nigeria’s position as a primary architect of the world’s digital future.

Speaking at the event, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE represented by Director, Corporate Planning and Strategy, Dr. Dimie Shively Wariowei said Nigeria’s approach is deliberately aligned with the four core activity areas identified under the ongoing WSIS+20 review process.

According to him, the focus areas provide a practical framework for translating global digital commitments into measurable national outcomes, ensuring that international resolutions drive inclusive growth and sustainable digital development at the country level.

Inuwa identified digital infrastructure as the foundation of effective localisation, noting persistent challenges in extending connectivity to underserved and remote communities. Beyond infrastructure gaps, he highlighted affordability constraints and digital literacy deficits, stressing that addressing these issues remains central to Nigeria’s digital inclusion drive.

He explained that government alone cannot shoulder the burden of nationwide digital infrastructure deployment, given Nigeria’s vast geographical spread, hence the adoption of collaborative Public-Private Partnership (PPP) models. He disclosed that Nigeria, in collaboration with the World Bank, is implementing a major fibre-optic project spanning about 90,000 kilometres nationwide to boost connectivity.

The NITDA DG also revealed that the current National Broadband Plan, which has guided broadband expansion in recent years, is nearing completion, with plans underway to renew and reposition it for the next five years. The renewed plan, he said, will strategically target increased broadband penetration as a catalyst for digital access and economic growth.

On internet governance, Inuwa referenced Nigeria’s active participation in the Internet Governance Forum (IGF), noting that the country successfully hosted its annual national IGF. He said the forum operates on a multi-stakeholder model that brings together government, the private sector, civil society and the technical community to foster cooperation and informed policy dialogue.

Cybersecurity, he added, remains a critical pillar of Nigeria’s localisation efforts. He cited the existing Cybersecurity Act and ongoing efforts to strengthen the legal framework through a reviewed version currently awaiting parliamentary approval. These measures, he said, are designed to mitigate risks associated with increased internet use and to protect users and critical digital infrastructure.

Inuwa further stressed Nigeria’s ambition to play a leadership role in advancing digital cooperation across Africa through inclusive, multi-stakeholder engagement. He underscored the importance of coordinated national data collection, noting that reliable, country-specific data is essential for tracking progress and presenting Africa’s digital development story on the global stage.

He concluded that sustained engagement and follow-up actions arising from the WSIS+20 review would strengthen digital cooperation among African countries and ensure that global digital commitments translate into tangible national and regional impact.

Stakeholders commended Nigeria’s efforts in the digital space, acknowledging the country’s growing role in shaping Africa’s digital future.

Earlier, Ms. Jennifer Chung, Co-Convener of the Informal Multi-Stakeholder Sounding Board (IMSB), praised Nigeria for convening a broad-based, multi-stakeholder delegation and for its commitment to the meaningful implementation of WSIS+20 outcomes.

Chung stressed the growing demand for localised WSIS follow-up mechanisms, noting that platforms such as the annual IGF, National and Regional IGF Initiatives (NRIs), and youth-led forums are vital for tracking progress towards the 2030 Agenda and Africa’s Agenda 2063.

She described the WSIS+20 review as a critical step toward effective monitoring, reliable data collection and evidence-based evaluation, particularly for developing countries in the Global South. According to her, these measures are essential to achieving WSIS targets and ensuring that no region is left behind.

Drawing parallels with the Asia-Pacific region, Chung noted that challenges around affordable and meaningful connectivity remain widespread across developing economies. She emphasised that expanding broadband penetration and reducing the cost of access are crucial to closing digital divides in Africa, Asia-Pacific and other parts of the Global South.

She also highlighted the need to enable active citizen participation in emerging technologies, including artificial intelligence and future innovations such as quantum technologies, stressing that inclusive digital access is key to maximising the benefits of digital transformation.

Reflecting on the WSIS+20 review process, Chung praised the innovative and inclusive approach adopted through the informal multi-stakeholder sounding board, describing it as one of the first of its kind in global digital governance. She called for sustained collaboration among governments, the private sector, civil society and the technical community to carry the WSIS vision from global commitments to local action.


Kindly share this post
Continue Reading

E-Business

UBA Partners CIG Motors, Lagride, Launches $100m “Drive to Own” Scheme

Published

on

Kindly share this post

United Bank for Africa (UBA) Plc has announced a $100 million financing partnership with CIG Motors, Lagride and the Lagos State Government to promote urban mobility and financial inclusion through a scheme tagged “Drive to Own.”

UBA Partners CIG Motors, Lagride, Launches $100m “Drive to Own” Scheme

Group Managing Director/CEO, United Bank for Africa(UBA) and, Chairman, LagRide, Chief Diana Chen, flagged by LagRide drivers, at the signing ceremony of $100 Million Expansion Facility, strengthening smart mobility, driver asset ownership of over 3,500 cars, financed by UBA in partnership with Lagos State Government and LagRide, held in Lagos on Tuesday.

 

The initiative, unveiled on Wednesday in Alausa, Lagos, will empower 3,500 drivers in the state by enabling them to own vehicles with an equity contribution of 10 per cent of the total cost, while the balance is payable over 48 months.

UBA’s Group Managing Director/CEO, Oliver Alawuba, described the scheme as transformational, noting that it would foster inclusive economic growth, support MSME development and create opportunities for the younger generation.

“This partnership with Lagride is transformational. It will drive inclusivity for economic growth and ensure progress for everyone,” he said.

Alawuba shared a personal story, recalling that his father worked as a driver and was able to fund his education through that income. He said the scheme would provide similar opportunities for many families.

UBA’s Head of SME Banking, Babatunde Ajayi, said the partnership reflected a rethinking of traditional banking models.

“Not every business has a shop. Some businesses have wheels. Every commercial driver is running a business, yet they have remained outside formal finance. We designed credit that fits their reality,” he said.

Chairman of Lagride, Diana Chen, said the company had built a data-driven and credit-ready mobility platform for drivers, stressing that transportation remained the backbone of Africa’s economic future.

“Lagride now stands as the most structured, data-driven and credit-ready mobility platform in Nigeria,” Chen said.

The partnership aligns the strengths of the three organisations, with UBA providing financial support, CIG Motors offering viable business opportunities, and Lagride delivering a technology-driven platform to ensure sustainable livelihoods for driver-partners.


Kindly share this post
Continue Reading

E-Business

Check Point Reveals Nigeria as Second Most Targeted African Country for Cyberattacks in November

Published

on

Kindly share this post

The November 2025 Global Threat Intelligence report released by Check Point Research on Tuesday, shows Nigerian organisations faced an average of 3,374 cyberattacks per week.

Making the country as one of the primary targets for cybercriminals in Africa last month, with a record of a staggering volume of digital threats despite an overall decline in attacks across the continent.

The report shows that this figure places Nigeria second among the four major African nations analysed, trailing only Angola, which topped the list with 4,251 weekly attacks per organisation.

While Africa as a whole saw a 13 percent year-on-year decrease in cyber incidents, Nigeria’s high numbers reveal a persistent vulnerability within its digital infrastructure. Kenya and South Africa followed Nigeria with 2,384 and 1,863 weekly attacks, respectively.

The report also identified government institutions and financial services as the most targeted sectors across Africa. Globally, the education and research sector remained the most frequent victim, hit by an average of 4,656 attacks per week.

A significant highlight of the report is the emerging threat posed by Generative Artificial Intelligence (GenAI). Check Point Research found that one in every 35 GenAI prompts submitted within corporate networks globally posed a high risk of sensitive data leakage.

In Nigeria and abroad, employees are increasingly using AI tools that operate outside of formal security frameworks. The report noted that 87 percent of organisations using GenAI were affected by ‘high-risk’ prompts, which often included the input of proprietary code, customer data, or internal communications into public AI models.

Ransomware continues to be a primary tool for extortion, with global incidents rising by 22 percent year-on-year. While North America remains the most targeted region for ransomware, the impact is increasingly felt in emerging markets like Nigeria.

The most active ransomware groups identified in November were Qilin, Clop, and Akira, which primarily targeted industrial manufacturing and consumer goods sectors.


Kindly share this post
Continue Reading

Trending