Connect with us

E-Business

How to Protect a Company’s Reputation from Illegal Use of Brand Name on the Web

Published

on

Kindly share this post

When a brand becomes well known, it can be exploited by cybercriminals. They can hide behind the brand name in order to promote some dubious quality goods and services, or they can prey on the brand’s clients, partners, or employees.

The latter – including the information security department – often don’t know of the existence of malicious brand clones until their actions lead to a stream of emails to customer support, or a scandal on social networks. Such incidents negatively affect the brand’s reputation. Three types of Internet-doppelgangers are the most common.

Fake apps in stores

Today almost every business has its own app for convenient customer access to online services – sometimes more than one. When a user searches for an app in an online store they get more than one result.

While most users will download the most popular option (which usually is the authentic one), it’s likely that some will fall for the scammers’ trick and install a fake app – especially if they receive a direct link to it.

Such a malicious app can hide anything – from a banking Trojan to a remote access tool to the user’s mobile device. Kaspersky experts recently found several modified versions of popular instant-messenger apps on Google Play containing spyware code.

Fake social media accounts

Social media accounts posing as relating to a certain brand can be used by criminals in a variety of different schemes.

They are often used to spread false information – to promote some semi-legal (online casinos) or outright fraudulent activities (giveaways for all kinds of prizes, tickets or bitcoins) supposedly affiliated with a certain corporate brand.

However, a fake account can also distribute malicious or phishing links, or serve as a platform for more sophisticated social engineering attacks.

Phishing sites

If a company’s website has a member area for clients, partners or employees, the personal credentials to these accounts are of interest to attackers. At some point attackers will try to imitate such a website in order to harvest logins and passwords – at least in order to resell this information to other cybercriminals.

How to protect a company’s reputation from copy-cats?

In the vast majority of cases, the illegal schemes involving imitation of a website, an app, or a social media account are targeted at someone else (individuals or business users).

However, it’s the reputation of the brand that is being maliciously imitated that suffers. Therefore, such brand twins should be identified and eliminated before they cause significant damage.

To share our expertise on this matter and help companies to timely detect their brand twins we’ve updated Kaspersky Digital Footprint Intelligence service.

Kaspersky Digital Footprint Intelligence is designed to enable customers to monitor their digital footprint and identify potential risks and vulnerabilities associated with it. Some time ago, its functionality was supplemented with monitoring for phishing sites that use brand names or were registered using typosquatting and combosquatting, as well as with a domain takedown service.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

E-Business

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

Published

on

Kindly share this post

Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


Kindly share this post
Continue Reading

E-Business

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

Published

on

Kindly share this post

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


Kindly share this post
Continue Reading

E-Business

Nigeria, Finland Sign Cybersecurity Pact

Published

on

Kindly share this post

Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.

The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.

The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.

He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).

The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.

The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.

Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.

The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.

This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.

The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.

In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.

Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.


Kindly share this post
Continue Reading

Trending