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E-Business

How to Protect a Company’s Reputation from Illegal Use of Brand Name on the Web

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When a brand becomes well known, it can be exploited by cybercriminals. They can hide behind the brand name in order to promote some dubious quality goods and services, or they can prey on the brand’s clients, partners, or employees.

The latter – including the information security department – often don’t know of the existence of malicious brand clones until their actions lead to a stream of emails to customer support, or a scandal on social networks. Such incidents negatively affect the brand’s reputation. Three types of Internet-doppelgangers are the most common.

Fake apps in stores

Today almost every business has its own app for convenient customer access to online services – sometimes more than one. When a user searches for an app in an online store they get more than one result.

While most users will download the most popular option (which usually is the authentic one), it’s likely that some will fall for the scammers’ trick and install a fake app – especially if they receive a direct link to it.

Such a malicious app can hide anything – from a banking Trojan to a remote access tool to the user’s mobile device. Kaspersky experts recently found several modified versions of popular instant-messenger apps on Google Play containing spyware code.

Fake social media accounts

Social media accounts posing as relating to a certain brand can be used by criminals in a variety of different schemes.

They are often used to spread false information – to promote some semi-legal (online casinos) or outright fraudulent activities (giveaways for all kinds of prizes, tickets or bitcoins) supposedly affiliated with a certain corporate brand.

However, a fake account can also distribute malicious or phishing links, or serve as a platform for more sophisticated social engineering attacks.

Phishing sites

If a company’s website has a member area for clients, partners or employees, the personal credentials to these accounts are of interest to attackers. At some point attackers will try to imitate such a website in order to harvest logins and passwords – at least in order to resell this information to other cybercriminals.

How to protect a company’s reputation from copy-cats?

In the vast majority of cases, the illegal schemes involving imitation of a website, an app, or a social media account are targeted at someone else (individuals or business users).

However, it’s the reputation of the brand that is being maliciously imitated that suffers. Therefore, such brand twins should be identified and eliminated before they cause significant damage.

To share our expertise on this matter and help companies to timely detect their brand twins we’ve updated Kaspersky Digital Footprint Intelligence service.

Kaspersky Digital Footprint Intelligence is designed to enable customers to monitor their digital footprint and identify potential risks and vulnerabilities associated with it. Some time ago, its functionality was supplemented with monitoring for phishing sites that use brand names or were registered using typosquatting and combosquatting, as well as with a domain takedown service.


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E-Business

Amazon CEO Says AI will Reduce Number of Workers Needed

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Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Amazon CEO Says AI will Reduce Number of Workers Needed

Andy Jassy, chief executive, Amazon

“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon  wrote in an email to employees.

He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.

According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.

The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.

Instead, it expects that vacant positions will not be refilled.

However, layoffs are not ruled out, according to sources familiar with the matter.

“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.

“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.

The impact of AI on the job market has been a concern for many years.

Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.

The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.

 

 

 

 


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BPP Partners NDPC to Strengthen Data Protection

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Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.

BPP Partners NDPC to Strengthen Data Protection

He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).

Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.

He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.

“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.

Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.

He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.

“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.

He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.

According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.

Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.

He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).

“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.

Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.

He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.

Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.

Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.

 

 


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FG Mulls Fibre Optic Layout to Bridge Internet Gaps

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President Bola Tinubu said that his administration has initiated a project to install fibre optic cables across the country, aimed at enhancing the socio-economic development of Nigeria.

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

His plans were contained in a speech he delivered at a joint session of the National Assembly in commemoration of Democracy Day on Thursday, June 12.

He said the fibre optic layout is part of other projects being embarked on.

“In addition, we have embarked on an ambitious project to lay fibre optic cables across the nation, a transformative step toward bridging the digital divide and fostering greater connectivity.

“This initiative promises not only to enhance the speed and reliability of internet access but also to revolutionise how businesses operate, how students learn, and how communities stay connected,” Tinubu stated.

He maintained that by extending this critical infrastructure, his government is empowering entrepreneurs, enabling digital education, and providing the tools for our youth to compete in a globalised world.

In a most recent report on Internet connectivity, The ICIR pointed out how Nigeria has faced setbacks in its deployment of fibre optic cables and needs a transformation.

The challenges revolve around vandalism, inadequate coordination between road construction and telecom infrastructure, and varying right-of-way (RoW) charges across states.

Among industry experts, these issues impact network outages, increase repair costs, and hinder broadband expansion efforts.

It has also further threatened the digital economy, leading to slower Internet speeds, dropped calls, and unreliable connectivity among others.


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