E-Business
iConcepts Launches ‘mGen.ng’, Cloud Based Marketing Platform

iConcepts, a leading provider of mobile technology & VAS services in Africa, has unveiled a flagship product- mGen.ng.
The simple cloud-based mobile marketing platform enables businesses and organizations of any size to harness SMS messaging capabilities to increase sales, customer engagement and marketing ROI.
Speaking during the press launch on Tuesday, Ugo Okoye, founder and chief executive officer, iConcepts, explained that mGen.ng uses shortcodes and unique keywords to build opted-in audiences, collect customer feedback and send auto-responses to these inbound messages.
Ultimately, he said that iConcepts launched the platform to assist companies, particularly the SMEs enhance their customer engagement, with assured return on investment, affirming that “Technology and innovation are the key drivers for business growth especially in tough economic times. Businesses must adopt a mobile first approach to stay competitive, drive sales and satisfy their customers in an ever-increasing tech savvy world”.
Explaining how the platform works, he said, “For example, Text ‘YES’ to 30380 and someone will call you back or Text ‘OFFER’ to 30380 to get our latest products and special offers’.
“The platform then aggregates this data for processing through a robust dashboard generating detailed reports, graphs and profiled databases that are extremely valuable and targeted for any company”.
He said that with an mGen account, businesses can create lead generation campaigns, loyalty promotions, interactive surveys, polls, automated information services and customer care solutions.
Some of its key features include zero-rated shortcodes allowing customers to participate for free, self-service tools to customize the user experience for each campaign or service, and API tools to enable integration with an existing management system.
“mGen.ng is ideal for both public and private sector organizations including Finance, FMCG, Manufacturing, Retail, Education, Health, Government, IT, Media, Transport, Travel, Religion and Service industries.
“The platform is very dynamic and simple to use such that any firm can effectively engage their customers and grow their businesses using mobile communications,” he added.
Bolaji Akerele, innovation and business partnerships lead at iConcepts further said, “the platform will allow many companies create value through quality interactions they previously couldn’t access; and most importantly, it is very easy to set up an account at a very low price.”
iConcepts is a leading provider of telecoms services, VAS and mobile marketing services across 10 African countries. To learn how to use shortcode numbers and keywords to build an opted-in audience that listens, visit www.mgen.ng or text MGEN to 30380.
E-Business
NITDA Takes Over National Digital Architecture System

Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).
This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.
The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.
The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.
With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.
This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.
Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.
These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.
Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.
The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.
Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.
E-Business
FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion – Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

Bosun Tijani, minister of Communications, Innovation and Digital Economy
The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.
He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.
Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.
He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.
“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.
Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.
According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.
“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.
Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.
Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
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