Broadcasting
ID Africa Launches Operation in Ghana & Kenya, Celebrates 7th Anniversary
Info Digital Africa (ID Africa), a Nigerian public relations, marketing communications and strategic advisory company, has announced the launch of its operations in Ghana and Kenya. The announcement coincides with the company’s seventh-anniversary celebrations.
The company was founded in 2015 by Ayeni Adekunle as part of BHM, an Africa-focused International PR and communications network with offices in Nigeria and the United Kingdom.
ID Africa will serve as BHM’s Pan-African advisory and execution firm; helping consumers, brands, organizations, and governments make sense of the world’s most promising continent. Through local and regional adviser-led outfits, ID Africa will use a combination of owned media consumer insights, market knowledge, vast content studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the continent.
Femi Falodun, CEO, ID Africa, commented: “After seven years of building and perfecting our unique approach to marketing and communications in Nigeria, we are now taking this distinctive proposition to other parts of Africa. With a combination of owned media consumer insights, proprietary technology, editorial expertise, and advisers, we are positioned to deliver truly impactful work across the continent.
“ID Africa has come a long way from humble beginnings as a three-person digital media unit of BHM that was spun off and incubated, to becoming one of Africa’s fastest-growing communications companies. Today, we employ almost 40 full-time professionals, work for 10 clients across 6 industries, in 4 countries; and own media assets with a combined user base of over a million.”
ID Africa’s EBITDA increased by 56% in 2021 from a revenue growth of 76%. Current clients include MultiChoice DStv, ALAT By Wema, Honeywell Group, Betway and Showmax.
Ayeni Adekunle, BHM CEO, commented: “ID Africa’s continental growth, along with BHM’s allied and strategic operations in Europe and America, is part of our long term vision to build Africa’s first global integrated communications network.
“Our mission is to help individuals, brands, businesses and governments make sense of the world’s most promising continent, while connecting them with the people they care about.”
According to the World Bank, Africa’s diverse offering of human and natural resources has the potential to become the world’s largest free trade area with a 1.2 billion-person market. Half of the continent’s population is estimated to be under 25 years old by 2050.
Beyond providing corporate and brand communications services to some of the biggest brands in media, technology, financial services, nonprofit and FMCG, ID Africa is also home to Netng, Neusroom and 234Star, which are some of Nigeria’s most prominent digital media platforms focused on youth and popular culture.
The company also organises the annual NECLive, Africa’s largest gathering of entertainment and creative industry professionals, which is also the longest-running conference of its kind in the region.
ID Africa’s Lead PR and Communications Adviser, Njideka Akabogu has been pencilled to lead East Africa operations via Nairobi, while Iretomiwa Akintunde-Johnson, also a Lead Adviser, will be responsible for West Africa operations via Lagos and Accra.
Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.
NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.
Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.
The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
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