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IDC Alerts MEA Broadcasters on OTT Providers Growing Influence

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Emeka Mba, DG, NBC
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The acceleration of localized content production, the significant increase in the number of over-the-top (OTT) providers, and the defensive stances being employed by telcos and broadcasters against freemium services will all shape the coming 12 months in the Middle East and Africa’s rapidly evolving media and broadcasting industry.

That’s according to International Data Corporation’s newly released predictions for the year ahead, with the global advisory services firm also expecting the region’s media players to increasingly focus on improving the customer experience as they extend their offerings.

“As all broadcasters now know, simply pushing content to a giant screen in a living room is no longer enough,” said Tracey Grant, program manager for media and broadcasting at IDC Middle East, Africa, and Turkey.

“To this end, developing a greater understanding of the way people consume media and expect media to be offered will be crucial through 2015 and beyond. Providers looking to increase their consumer base must understand one essential point — it all comes down to ease of use and access.”

“Providing an intuitive system across all devices with ease of installation will be the winning formula in 2015,” advised Grant.

“The path of least resistance in accessing media will drive consumers to spend more. Ensuring differentiation through device diversity, custom content packaging, and value-added services must be at the forefront of these players’ minds if they are to continue building revenue and effectively counter the flood of OTT services.”

IDC’s top 10 media and broadcasting predictions for the Middle East and Africa in 2015 are outlined in full below:

1.     An increased focus on local production will drive the creation of region-specific content that is strongly influenced by GCC preferences.

2.     Local content will be distributed globally.

3.     The emphasis on copyright protection and product differentiation will continue into 2015, with anti-piracy regulation gaining traction across the region.

4.     The integration of customer experience with intelligent selection will remain a focus area for enhancing content delivery.

5.     Media players will expand their portfolios to counter and compete with OTT offerings; acquisition teams will require a holistic approach to content delivery if they are to meet all consumer needs.

6.     Technological strides will be made to capitalize on the immense (and largely untapped) MEA youth demographic.

7.     Advertisers are gradually migrating to a content-focused ecosystem, and good customer experience will translate into increased transactions.

8.     Industry players will attempt to monetize social TV.

9.     The focus on ensuring consumer security and protection will intensify.

10.  Consumer interaction will increase through gaming experiences.


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Broadcasting

Nigeria’s Aviation Sector Takes Off with 10.5m Passengers – FAAN Reveals

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Federal Airports Authority of Nigeria (FAAN) says the country now ranks second in Africa for domestic passengers, hitting 10.5 million in 2025—a 10 percent jump.

Nigeria’s Aviation Sector Takes Off with 10.5m Passengers - FAAN Reveals

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FAAN boss Olubunmi Kuku disclosed this at the Airports Council International Africa conference in Luanda, Angola.

Lagos’ Murtala Muhammed International Airport posted 11.8 percent growth in air traffic movements, one of Africa’s strongest.

Cargo surged 34.4 percent at Lagos, cementing its top-tier status.

Abuja’s Nnamdi Azikiwe and Lagos airports cracked Africa’s top 10 for domestic traffic.

Kuku stressed Nigeria’s push to host and shape African air links amid rising demand for modern, resilient airports.


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Nigeria’s Joeboy Headlines Easter Edition of African Voices

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Afro-pop star Joeboy takes centre stage this week as he features on the Easter edition of African Voices, the Globacom-sponsored magazine programme on CNN.

In this episode, the Nigeria-born singer sits down with show anchor, Larry Madowo, in Lagos, where he shares the story of his journey from a young university student with big dreams to becoming one of Afrobeats’ most recognised voices.

Long before global attention, Joeboy, born Joseph Akinwale Akinfenwa-Donus, started out experimenting with music and sharing covers online. His 2017 cover of Ed Sheeran’s “Shape of You” marked a turning point, helping him transition fully into singing and setting the stage for what was to come.

That moment soon opened new doors, including a connection with Mr. Eazi, who brought him into the emPawa Africa talent programme. This provided support and exposure for his music to reach a wider audience, laying the foundation for his professional career. The alliance also birth “Fààjí,” which featured Mr. Eazi in 2018, after which he was signed to Warner Music Africa.

Under this partnership, Joeboy released his hit single “Baby” in 2019, followed by “Beginning,” which has 23 million views on YouTube. He also released  “Love & Light” the same year and featured Mayorkun in the tracks “Don’t Call Me” and “All for You”

Since then, the 29-year-old has gone on to release two albums, Somewhere Between Beauty & Magic in February 2021 and Body & Soul in 2023, while earning recognition across the continent, including awards for his contributions to African pop music. He won Best Artist in African Pop at the 2019 All Africa Music Awards and Best Pop at the 2020 Soundcity MVP Awards Festival.

The programme will air on Saturday at 7.30 a.m., with several repeat broadcasts scheduled across the weekend and into the following week. 11 a.m. on Saturday; on Sunday at 3.30 a.m. and 6 p.m. This continues on Monday at 3 a.m. and 5.45 p.m, and on Tuesday at 5.45 p.m. The schedule will be repeated next week until 3 a.m. on Monday.

 


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Appeal Court Upholds Ban on NBC’s Power to Fine Broadcast Stations

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The Court of Appeal sitting in Abuja has dismissed an appeal filed by the National Broadcasting Commission (NBC), seeking to overturn a Federal High Court judgement that restrained it from imposing fines on radio and television stations across the country.

Appeal Court Upholds Ban on NBC's Power to Fine Broadcast Stations

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Delivering the lead judgement, Justice Oyebiola Oyewumi, on behalf of a three-member panel, upheld the earlier ruling and set aside the fines imposed by the NBC on 45 broadcast stations on March 1, 2019, for alleged breaches of the Nigeria Broadcasting Code.

The panel was presided over by Justice Abba Mohammed, with Justice Donatus Okorowo as the third member.

According to a statement issued by Idowu Adewale, Communications Officer of Media Rights Agenda (MRA),  the unanimous decision of the Court of Appeal stemmed from a suit filed by the non-governmental organisation in November 2021, challenging the NBC’s powers to impose fines on broadcasters.

The Federal High Court, in its judgement delivered on May 10, 2023, by Justice James Omotosho, ruled in favour of MRA after the NBC failed to defend the suit.

The court held that fines are sanctions imposed on persons found guilty of criminal offences and, under Nigerian law, only courts of law have the authority to impose such penalties.

Setting aside the fines of ₦500,000 each imposed on the affected stations, Justice Omotosho stated that the NBC “is neither a court nor a judicial tribunal to make pronouncements on the guilt of broadcast stations, notwithstanding what the NBC Code says.”

He added that the Commission’s actions violated the Constitution.

Dissatisfied with the ruling, the NBC filed a motion in July 2023, urging the same court to set aside the judgement on the grounds that it lacked jurisdiction and had reached its decision without considering relevant facts.

However, in November 2023, Justice Omotosho dismissed the application, describing it as futile and an afterthought, noting that available evidence showed the Commission had been duly served but failed to appear in court to defend the case.

The NBC subsequently approached the Court of Appeal in July 2024, seeking to overturn the judgement.
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At the hearing on February 4, 2026, Mr Victor Ogude (SAN), leading Mr Kehinde Wilkey for the NBC, adopted his brief of argument and made additional submissions.

Counsel to MRA, Ezenwa Anumnu, also adopted his brief and responded accordingly.

In its ruling, the appellate court agreed with MRA’s position that the NBC, having failed to contest the suit at the Federal High Court, could not raise fresh challenges at the appellate level.

Justice Oyewumi held that the appeal lacked merit and accordingly dismissed it.

With this decision, MRA has secured victory in the first of two appeals involving the NBC over separate Federal High Court judgements barring the Commission from imposing fines on broadcast stations.

The second appeal, filed by the NBC against a similar judgement delivered on January 17, 2024 by Justice Rita Ofili-Ajumogobia of the Federal High Court, Abuja, is still pending. The Court of Appeal heard arguments in that matter on March 25, 2026 and has reserved judgement.

In that case, the NBC is challenging a ruling arising from a suit filed by MRA after the Commission imposed fines of ₦5 million each on a television station and three pay-TV platforms in 2022 for allegedly undermining national security through the broadcast of documentaries on banditry in Nigeria.


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