Broadcasting
Important Factors to Consider While Building a Business Intelligence Programme for Your Organisation

By Hyther Nizam, President – MEA, Zoho Corp
With digital transformation picking up faster than ever before in the business landscape, most organisations today employ a mix of business tools to run their operations across sales, marketing, finance, HR, etc. More often than not, all of these tools include a reporting module that displays department-specific data records and statements. However, stand-alone data like sales figures, lead numbers, email open rates, and the like, can only tell you so much about customer behaviour.
As businesses continue to go digital and become increasingly data-driven, it’s imperative for them to include a holistic business intelligence (BI) programme in their technology strategy. A comprehensive BI programme helps combine various data points from multiple sources, perform cross-functional analysis, and bring out intuitive insights like inspirations behind seasonal customer trends, reasons for supply-chain gaps, sales funnel pain points gathered from customer feedback, productivity drops due to employee attrition, future trend predictions, and whatnot. Powerful information like this can enable organisations to adopt a culture of smart, evidence-based decision-making and gain a true competitive edge.
Getting started with a business analytics and intelligence program
Provided that your organisation has the necessary funding and resources to implement a central BI programme, the first natural step is to identify the key business metrics you want to compute and track.
As pointed out here, once you have identified the goals, the next step is defining a data strategy. You need to go about defining your data strategy for key focus areas and then identify and align its data sources with that strategy. From there, it should be relatively simple for the organisation to build a data pipeline and prepare the data for analysis.
Building a robust, unified data pipeline from disparate sources
Prepping the data pipeline is one of the biggest challenges organisations face while implementing their BI programme. Using a mixed toolset offered by different vendors translates to disparate data sets that need to first be integrated, blended, and unified to enable a(n) smoother as well as accurate analysis procedure. In fact, it’s been noted that 80% of analysis time is spent on data preparation as poor quality data often results in untrustworthy business insights.
This is where BI tools that include data preparation provisions come in handy. Be it a custom-built BI program or a bespoke tool, it’s important that your option incorporates data-prepping and blending capabilities, i.e., ability to connect to different sources (legacy or cloud app) and port data in different formats, clean and remove duplicates, blend the data into a single data warehouse, and improve the overall data quality. This helps ensure robust, error-free data pipelines, in turn assuring reliable business intel.
Updating your privacy practices and official policy
With a BI programme, your obligation as a company to protect customer data becomes greater. Some privacy practices to keep in mind include, (1) masking critical user data, i.e., removing personally identifiable information from all data sets using anonymization methods, before feeding them into the BI data pipeline, (2) collecting explicit consent from the data subjects (customers and employees) to use their anonymized data for BI analysis, (3) ensuring that your data sources are also subject to stringent privacy standards, and finally, (4) updating your organisation’s customer privacy policy straight away to include required details about your BI programme.
Integrating your BI program with internal collaboration platforms
Despite setting up a cost-intensive, comprehensive BI programme, many organisations struggle to drive adoption among their teams and prompt necessary action or decision-making. One way to solve this is to integrate the BI system widely and deeply across internal communication and collaboration platforms used by employees such as email, chat, intranet forums, project management avenues, etc. The BI dashboards must allow executives to blend and visually analyse data for cross-functional insights, fashion the insights into easily understandable and interactive reports, decide the next course of action, and subsequently share the information with the teams or individuals concerned in real time.
Staying future-ready – leave room for innovation
As you implement modern technologies and boost your operational efficiencies, running a future-ready business also includes being constantly on the lookout for innovation, and ensuring that the business systems and processes are elastic enough to absorb the change. Similarly, your BI programme should have enough legroom to experiment and capitalise on emerging opportunities like AI-powered voice analytics and RPA/business analytics integration. For instance, current AI trends have made it possible for users to hold conversations with AI assistants to generate automated BI insights with a single click, predict future trends, conduct as well as visualise cognitive and what-if analyses, and much more.
If the events of the past two years have taught us anything, it’s that things can change incredibly quickly and it’s vital to be flexible. Cloud-based BI tools enable business owners to look at real-time data from across departments. to make quick decisions. This helps businesses stay nimble during unprecedented times.
Broadcasting
Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
Broadcasting
NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
Broadcasting
ACAMB Champions Bankers Wellness with Aerobics Fitness Session

As part of its commitment to promoting a healthier and more resilient banking workforce, the Association of Corporate Affairs Managers of Banks (ACAMB) is organizing a special Aerobics Fitness Session on Saturday, May 31, 2025 at the Lagoon Front of the Eko Atlantic City.
The session is open to all bankers and marketing communication professionals within the industry and will feature a lineup of fun and energizing activities aimed at boosting physical and mental wellbeing.
With stress levels and burnout on the rise in high-pressure sectors like banking, ACAMB is taking, as it has done over the years, proactive steps to encourage lifestyle habits that support overall wellness and productivity.
Participants will begin the morning with a body warm-up and short walk to get their energy flowing, followed by an exciting dance aerobics session designed to elevate heart rates and lift spirits.
The day will continue with interactive fitness games that promote movement and team bonding, and will wrap up with a friendly but motivating fitness challenge to inspire healthy competition and personal bests.
“Bankers are vital to the financial ecosystem, and their wellness must be a priority,” said Rasheed Bolarinwa, President of ACAMB.
“This aerobics session is a powerful way to foster a culture of health, team bonding, and preventive care. It reflects our belief as ExCO that a strong mind and body, are essential for long-term professional excellence.”
The session is expected to kick off early in the morning to take advantage of the fresh morning air, allowing participants to start their weekend with energy, movement, and connection. It also presents an opportunity to unwind and build camaraderie amongst colleagues outside the traditional office setting.
This initiative is one of several wellness-focused programms ACAMB is rolling out to reinforce the importance of employee wellbeing in corporate and marketing communication and the broader banking ecosystem.
The Association of Corporate Affairs Managers of Banks (ACAMB) is the recognized professional association for marketing communications and public affairs executives in Nigeria’s banking industry.
ACAMB drives ethical communication standards, promotes internal and external stakeholder engagement, and supports member banks in advancing reputation, trust, employee growth and wellbeing.
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