Broadcasting
Important Factors to Consider While Building a Business Intelligence Programme for Your Organisation

By Hyther Nizam, President – MEA, Zoho Corp
With digital transformation picking up faster than ever before in the business landscape, most organisations today employ a mix of business tools to run their operations across sales, marketing, finance, HR, etc. More often than not, all of these tools include a reporting module that displays department-specific data records and statements. However, stand-alone data like sales figures, lead numbers, email open rates, and the like, can only tell you so much about customer behaviour.

As businesses continue to go digital and become increasingly data-driven, it’s imperative for them to include a holistic business intelligence (BI) programme in their technology strategy. A comprehensive BI programme helps combine various data points from multiple sources, perform cross-functional analysis, and bring out intuitive insights like inspirations behind seasonal customer trends, reasons for supply-chain gaps, sales funnel pain points gathered from customer feedback, productivity drops due to employee attrition, future trend predictions, and whatnot. Powerful information like this can enable organisations to adopt a culture of smart, evidence-based decision-making and gain a true competitive edge.
Getting started with a business analytics and intelligence program
Provided that your organisation has the necessary funding and resources to implement a central BI programme, the first natural step is to identify the key business metrics you want to compute and track.
As pointed out here, once you have identified the goals, the next step is defining a data strategy. You need to go about defining your data strategy for key focus areas and then identify and align its data sources with that strategy. From there, it should be relatively simple for the organisation to build a data pipeline and prepare the data for analysis.
Building a robust, unified data pipeline from disparate sources
Prepping the data pipeline is one of the biggest challenges organisations face while implementing their BI programme. Using a mixed toolset offered by different vendors translates to disparate data sets that need to first be integrated, blended, and unified to enable a(n) smoother as well as accurate analysis procedure. In fact, it’s been noted that 80% of analysis time is spent on data preparation as poor quality data often results in untrustworthy business insights.
This is where BI tools that include data preparation provisions come in handy. Be it a custom-built BI program or a bespoke tool, it’s important that your option incorporates data-prepping and blending capabilities, i.e., ability to connect to different sources (legacy or cloud app) and port data in different formats, clean and remove duplicates, blend the data into a single data warehouse, and improve the overall data quality. This helps ensure robust, error-free data pipelines, in turn assuring reliable business intel.
Updating your privacy practices and official policy
With a BI programme, your obligation as a company to protect customer data becomes greater. Some privacy practices to keep in mind include, (1) masking critical user data, i.e., removing personally identifiable information from all data sets using anonymization methods, before feeding them into the BI data pipeline, (2) collecting explicit consent from the data subjects (customers and employees) to use their anonymized data for BI analysis, (3) ensuring that your data sources are also subject to stringent privacy standards, and finally, (4) updating your organisation’s customer privacy policy straight away to include required details about your BI programme.
Integrating your BI program with internal collaboration platforms
Despite setting up a cost-intensive, comprehensive BI programme, many organisations struggle to drive adoption among their teams and prompt necessary action or decision-making. One way to solve this is to integrate the BI system widely and deeply across internal communication and collaboration platforms used by employees such as email, chat, intranet forums, project management avenues, etc. The BI dashboards must allow executives to blend and visually analyse data for cross-functional insights, fashion the insights into easily understandable and interactive reports, decide the next course of action, and subsequently share the information with the teams or individuals concerned in real time.
Staying future-ready – leave room for innovation
As you implement modern technologies and boost your operational efficiencies, running a future-ready business also includes being constantly on the lookout for innovation, and ensuring that the business systems and processes are elastic enough to absorb the change. Similarly, your BI programme should have enough legroom to experiment and capitalise on emerging opportunities like AI-powered voice analytics and RPA/business analytics integration. For instance, current AI trends have made it possible for users to hold conversations with AI assistants to generate automated BI insights with a single click, predict future trends, conduct as well as visualise cognitive and what-if analyses, and much more.
If the events of the past two years have taught us anything, it’s that things can change incredibly quickly and it’s vital to be flexible. Cloud-based BI tools enable business owners to look at real-time data from across departments. to make quick decisions. This helps businesses stay nimble during unprecedented times.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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