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Telecom

Infobip Integrates Microsoft Dynamics 365 Marketing to Support Marketing Communications

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Infobip, Global cloud communications platform has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred channels and boost return on investment from marketing campaigns.

Microsoft has integrated Infobip’s SMS channels into its marketing platform, enabling Dynamics 365 users to send and receive text messages for real-time marketing.

Customers increasingly want to communicate with businesses and brands on the channels they use every day. So, brands must deliver real-time marketing promotions and campaigns via popular channels like SMS.

Infobip’s native SMS integration with Dynamics 365 now allows marketing teams in enterprises to build real-time marketing campaigns using text messages to reach and engage customers. With a global reach and local presence, Infobip is the only global cloud communications platform multinational businesses will ever need to reach customers worldwide.

With this integration, businesses can respond to customer actions in real-time, send hyper-personalized messages and connect with customers on the channels they use most. Listed first among its competitors on the Dynamics 365 platform, Infobip’s SMS integration is available worldwide now through the real-time marketing module in Dynamics 365 Marketing.

Veselin Vuković, vice president of Strategic Partnerships at Infobip, said: “Whether for sales, support or marketing, customers increasingly want to engage a business or brand over their preferred channels. For many, that means sending and receiving personalized text messages.

“That’s why we’ve enhanced our collaboration with Microsoft with our native SMS integration. In doing so, we’re helping enterprises meet their customers where they are and benefit from better customer loyalty and higher sales.

“I also want to reinforce all we have accomplished in concert with Microsoft where we are active players on both Microsoft Azure Marketplace and Microsoft Appsource, and as a Microsoft partner, we’ve now integrated our chatbot building platform Answers on Azure, provided WhatsApp for Business through Microsoft Bot Framework Composer and integrated SMS and WhatsApp solutions in Microsoft Dynamics 365 Sales.

“This further integration demonstrates how we are the one communication platform for every platform.”

Jim Nakashima, head of product management, Microsoft Dynamics 365 Marketing, said: “Infobip adds value to Microsoft 365 Dynamics Marketing with its omnichannel communications solutions. Now, through our SMS integration with Infobip, businesses and brands using our platform can build and deliver real-time customer experiences including marketing campaigns over SMS, helping meet their customers where they are most likely to engage.”

This news follows Gartner’s latest Communications Platform as a Service report, which noted Infobip delivers a “complete CPaaS solution, including APIs for voice, SMS, email and an impressive array of OTT channels”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Telcos Warn of Nationwide Telecom Blackout over Diesel Shortage

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Mr Tony Emoekpere, president, ATCON
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Association of Telecommunications Companies of Nigeria (ATCON), has raised the alarm over a diesel supply crisis caused by an ongoing strike by the National Union of Petroleum and Natural Gas Workers (NUPENG).

Telcos Warn of Nationwide Telecom Blackout over Diesel Shortage

Mr Tony Emoekpere, president, ATCON in a statement said that the fuel supply disruption is critically affecting telecom base stations, pushing them to the brink of a shutdown and threatening millions of mobile and internet users in the region.

“This strike, which stems from the persistent harassment of tanker and petroleum product drivers by police officers in Lagos State, has effectively halted all truck loading operations and fuel movements,” Emoekpere stated.

He explained that diesel supply to telecom infrastructure has been severely impacted, leaving critical sites with dangerously low fuel levels.

According to him, if urgent measures are not taken, the situation could escalate into a full-blown network blackout, disrupting essential services, including mobile and internet access, business operations, emergency response systems, and daily communications.

ATCON has called on the governors of Lagos and Ogun states to intervene immediately by facilitating the release of diesel from depots to telecom operators to prevent further deterioration of the situation.

“This is not just a telecom issue—it is a national emergency that could cripple economic activities and compromise public safety,” Emoekpere stressed.

The association also appealed to security agencies and petroleum unions to resolve the crisis swiftly to safeguard Nigeria’s connectivity and economic stability.

ATCON emphasised that a prolonged disruption in fuel supply to telecom infrastructure could have far-reaching consequences for both businesses and individuals who rely on stable communication networks for daily operations.

 

 

 


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Nigerians Spend N5.3 Trillion on Telecom Services

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In 2023, Nigerians spent a total of about ₦5.3 trillion on telecommunications services, which includes calls, data, SMS, and other telecom services, according to the Leadership.

Nigerians Spend N5.3 Trillion on Telecom Services

Specifically for voice calls, Nigerians made approximately 408.5 billion minutes of local calls, generating around ₦3.28 trillion from outgoing calls and ₦3.23 trillion from incoming calls, totaling about ₦6.51 trillion in call-related revenue according to projections based on 2023 call volumes and tariff data.

However, the ₦5.3 trillion figure represents the overall telecom sector revenue, with voice calls being a major component but also including data and other services.

For individual spending, MTN subscribers spent an average of ₦2,508 monthly on voice calls in 2023, showing a 14.4% increase from 2022, while Airtel customers spent about ₦1,694 monthly on voice calls.

Total telecom spending (calls, data, SMS, etc.): ₦5.3 trillion in 2023

Estimated revenue from voice calls alone: around ₦6.5 trillion based on call minutes and tariffs

Average monthly spending on calls per subscriber: ₦1,694 to ₦2,508 depending on the network

 

 

 


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MTN Chairman, Industry Leaders Honour Late Dr. Pascal Dozie’s Legacy at NGX Tribute

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Nigeria’s corporate elite gathered recently to bid farewell to one of the nation’s most influential business titans, Dr. Pascal Gabriel Dozie.

The Nigerian Exchange Group’s headquarters in Marina, Lagos, played host to an ‘Afternoon of Tributes’ that saw industry captains, financial moguls, and family members celebrate the extraordinary legacy of a man who helped reshape Nigeria’s economic landscape.

MTN Nigeria Chairman, Dr. Ernest Ndukwe, captured the mood of the gathering when he described the late Dozie as “a visionary leader, a true patriot, and a trailblazer” whose impact continues to reverberate across Nigeria’s business terrain.

“Thanks to his remarkable foresight and unwavering dedication, MTN Nigeria didn’t just find its footing—it soared,” Ndukwe told the distinguished audience.

“Today, it stands not only as the largest telecommunications company in the country but also as one of the most highly valued corporations on the NGX Premium Board.”

The symbolic bell-ringing ceremony—a highlight of the event—paid homage to Dozie’s pivotal role in transforming both Nigeria’s capital market and telecommunications sector.

Speaker after speaker painted the portrait of a man whose influence transcended conventional boundaries. Beyond founding Diamond Bank and steering MTN Nigeria to unprecedented heights, Dozie was celebrated for embodying the rare combination of business acumen and ethical leadership.

Throughout the afternoon, the late business icon was remembered not merely as a successful entrepreneur but as a nation-builder whose contributions spanned critical sectors from banking and telecoms to public policy and education.

More than his corporate achievements, however, it was Dozie’s personal qualities that dominated tributes—his uncompromising integrity, innovative thinking, disarming humility, and lifelong commitment to service.

As the event concluded, it became clear that the gathering was more than a memorial—it was a celebration of possibilities, a testament to what can be achieved when purpose meets passion and when leadership is firmly rooted in service to others.


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