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Intelligent Connected Machines to be a Major Part of Life by 2030 – Ericsson
Consumers expect connected technology to become more flexible and interactive going forward and see devices enabling more pro-active, and even creative choices in a wide range of everyday life situations by 2030.
The tenth edition of the Ericsson ConsumerLab 10 Hot Consumer Trends report highlights consumer predictions about the various roles that connected intelligent machines could take on going forward. Each of these roles could be seen as new service areas, opening a range of opportunities for 5G service providers to gradually extend intelligent networks to their customers.
At Ericsson Research, our vision is that advances in AI and cellular communications technology will enable connected intelligent machines to securely communicate across the networks of tomorrow. In the process, they could make the world more responsive to consumer needs than ever before, given that consumers predict intelligent connectivity to enable services that go way beyond the mobile broadband experiences of today.
Based on long-standing global trend research, the ConsumerLab 10 Hot Consumer Trends 2030 report represents the expectations and predictions of 50 million early technology adopters across 15 major cities.
In this study, respondents rated 112 connected intelligent machine concepts, ranging from a human-centered to a more rational perspective. The result is an overview of the 10 roles consumers expect connected intelligent machines to take in everyday life by 2030. Each trend in the report depicts a specific role that such machines could take.
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and author of the report, says: “I was surprised to see that consumer expectations on smarter connectivity are higher than for any other connected intelligent machine type. The Connectivity Gofers trend includes predictions that devices will intelligently adapt to any signal, with use of cellular, Wi-Fi and fixed connectivity being seamless, as well as smart signal locators that guide users to spots with optimal coverage even in crowded areas.”
“This points to opportunities for 5G service providers to gradually extend intelligent networks to cover a whole range of new services for their customers, and each of the machine roles we present in this report could be seen as a whole new service area.”
“The Community Bots trend, for example, highlights the role machine intelligence could take in providing much needed community services. The Explainers puts forward the idea that all connected devices need to be able to explain themselves to users, and Sustainability bots focuses on the increased need for localized intelligent climate advice going forward.”
“What all of these potential services have in common is that they rely on intelligently communicating across devices and thus puts the networking aspect even more in the front seat than today.”
The 10 Hot Consumer Trends for 2030
- Body bots: Get a power-up – 76 percent of consumers predict there will be intelligent posture-supporting suits.
- Guardian angels: Three-quarters believe that privacy guardians will help fool surveillance cameras and block electronic snooping.
- Community bots: Seventy-eight percent believe electronic watchdog services will alert neighborhood allies to any trespassers.
- Sustainability bots: Future weather will be extreme – 82 percent believe devices will share data and warn about local rain torrents or heat blasts.
- Home officers: WFH uninterrupted – 79 percent say smart speakers will project noise-canceling walls around the home office space.
- Explainers: Over 8 in 10 predict automated financial management systems that explain how your investments are handled.
- Connectivity gofers: Smart signal locators will be able to guide you to optimal connectivity spots, say 83 percent of consumers.
- Baddie bots: A baddie bot that can be trained to carry out burglaries or attack other people is wanted by 37 percent of AR/VR users.
- Media creators: Machines will curate content. Sixty-two percent think game consoles will make original games based on their game play.
- Bossy bots: Around 7 in 10 believe that social network AIs will understand your personality and build up a circle of friends that is good for your mental and physical wellbeing.
Meta, in collaboration with the Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE), has launched the Llama Impact Accelerator Program to foster AI-driven solutions across critical sectors in Nigeria.
The eight-month program will support early-stage startups developing AI innovations using Meta’s open-source Llama models. Target sectors include Agriculture, Security & Safety, Healthcare, and a wildcard category for other high-impact applications.
Speaking at the launch, Sade Dada, Head of Public Policy, Anglophone West Africa at Meta, emphasized the initiative’s role in advancing Nigeria’s digital ecosystem. “We are thrilled to partner with FMCIDE in supporting local AI talent. Open-source AI should be accessible and relevant to national challenges,” she said.
The program will begin with a six-week incubation period, offering technical training and mentorship from industry experts, followed by six months of extended support, including access to technical resources.
Minister of Communications, Innovation & Digital Economy, Dr. ‘Bosun Tijani, hailed the initiative as a “major step forward” in Nigeria’s AI development strategy. “AI will be a key driver of national growth, and this program equips innovators with the tools to tackle pressing issues,” Tijani stated.
The Llama Impact Accelerator aligns with Meta’s broader mission to democratize responsible AI access while fostering innovation in emerging markets.
In collaboration with academic and government stakeholders, the initiative is expected to accelerate Nigeria’s AI industry and drive impactful change.
Applications for the program remain open until June 27, 2025. More details can be found at llamaimpactssa.splashthat.com.
In an era where climate change, youth unemployment, and food insecurity loom large over the continent, a powerful new force is rising — young African innovators building a green future from the ground up.
At the just-concluded Africa PachiPanda Challenge 2024, organised by MTN and WWF (World Wide Fund for Nature), Nigerian entrepreneur, Olabisi Rafatu Emmanuel, emerged as one of the continent’s top eco-champions, spotlighting the potential of purpose-driven innovation to rewrite Nigeria’s climate and development story.
While Moses Afopezi of Cameroon took home the top prize with AgricFresh, a smart solution combating post-harvest loss, Olabisi’s reusable menstrual products solutions as a waste transformation model earned her national applause and a seat at Africa’s sustainability table, emerging as the second-place winner.
Speaking during the announcement, MTN’s leadership underscored that this challenge goes far beyond accolades. “Together, we have the power to shape a greener, more sustainable Africa — one bold idea at a time,” Nompilo Morafo, Group Chief Sustainability and Corporate Affairs Officer, MTN, said.
The triumph comes at a time when Nigeria is grappling with the environmental menace of climate change in major urban hubs like Lagos, Abuja, and Port Harcourt, even as the Nigerian government is clamouring for smart innovations to address climate change issues such as climate funding, carbon trading and just energy transition.
The National Environmental Standards and Regulations Enforcement Agency (NESREA) recently reiterated calls for tech-based waste management solutions – making Olabisi’s innovation timely and impactful.
MTN says this is just the beginning. With plans to expand the PachiPanda Challenge to more countries and deepen support for eco-entrepreneurs, the telecoms giant is reaffirming its commitment to socio-economic development through green innovation.
As Nigeria sets its sights on achieving the Sustainable Development Goals by 2030, the PachiPanda story is a timely reminder that the answers may lie not in government halls – but in the dreams and drive of Nigeria’s young changemakers.
MTN Nigeria has convened alumni of its Media Innovation Programme (MIP) for an interactive training session on digital monetisation in Nigeria’s Value-Added Services (VAS) sector.
The hybrid event, themed “Understanding Digital Monetisation: Opportunities in the VAS Space in Nigeria,” was led by A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria. Participants explored evolving digital revenue models, including mobile payments, subscription billing, and telco-backed content partnerships.
Mumuni emphasized the growing significance of digital innovation. “Innovation is the currency of the future,” she stated. She cited projections indicating Nigeria’s potential emergence as the world’s fifth-largest economy by 2075, with the digital economy at the forefront of this growth.
The session spotlighted MTN Nigeria’s role in enabling content creators through platforms such as Callertunes, MTN Play, and digital storefronts. Participants were grouped into breakout sessions where they pitched digital product ideas, fostering creativity and strategic thinking.
According to industry figures, Nigeria’s digital economy contributed 18.44 percent to GDP as of Q2 2022, with ICT revenue soaring from ₦51.3 billion to ₦594 billion over a decade. Global digital services revenue reached an estimated $2.58 trillion in 2024, driven by advertising, paid content, and internet access.
Now in its fourth year, MTN Nigeria’s MIP continues to equip media professionals with the knowledge and tools to thrive in a digital-first economy. The company reaffirmed its commitment to supporting its alumni through curated development sessions that empower media practitioners in Nigeria.
For further details on the MIP programme and upcoming alumni engagements, visit www.mtnmip.smc.edu.ng.
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