Telecom
Intelligent Connected Machines to be a Major Part of Life by 2030 – Ericsson
Consumers expect connected technology to become more flexible and interactive going forward and see devices enabling more pro-active, and even creative choices in a wide range of everyday life situations by 2030.
The tenth edition of the Ericsson ConsumerLab 10 Hot Consumer Trends report highlights consumer predictions about the various roles that connected intelligent machines could take on going forward. Each of these roles could be seen as new service areas, opening a range of opportunities for 5G service providers to gradually extend intelligent networks to their customers.
At Ericsson Research, our vision is that advances in AI and cellular communications technology will enable connected intelligent machines to securely communicate across the networks of tomorrow. In the process, they could make the world more responsive to consumer needs than ever before, given that consumers predict intelligent connectivity to enable services that go way beyond the mobile broadband experiences of today.
Based on long-standing global trend research, the ConsumerLab 10 Hot Consumer Trends 2030 report represents the expectations and predictions of 50 million early technology adopters across 15 major cities.
In this study, respondents rated 112 connected intelligent machine concepts, ranging from a human-centered to a more rational perspective. The result is an overview of the 10 roles consumers expect connected intelligent machines to take in everyday life by 2030. Each trend in the report depicts a specific role that such machines could take.
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and author of the report, says: “I was surprised to see that consumer expectations on smarter connectivity are higher than for any other connected intelligent machine type. The Connectivity Gofers trend includes predictions that devices will intelligently adapt to any signal, with use of cellular, Wi-Fi and fixed connectivity being seamless, as well as smart signal locators that guide users to spots with optimal coverage even in crowded areas.”
“This points to opportunities for 5G service providers to gradually extend intelligent networks to cover a whole range of new services for their customers, and each of the machine roles we present in this report could be seen as a whole new service area.”
“The Community Bots trend, for example, highlights the role machine intelligence could take in providing much needed community services. The Explainers puts forward the idea that all connected devices need to be able to explain themselves to users, and Sustainability bots focuses on the increased need for localized intelligent climate advice going forward.”
“What all of these potential services have in common is that they rely on intelligently communicating across devices and thus puts the networking aspect even more in the front seat than today.”
The 10 Hot Consumer Trends for 2030
- Body bots: Get a power-up – 76 percent of consumers predict there will be intelligent posture-supporting suits.
- Guardian angels: Three-quarters believe that privacy guardians will help fool surveillance cameras and block electronic snooping.
- Community bots: Seventy-eight percent believe electronic watchdog services will alert neighborhood allies to any trespassers.
- Sustainability bots: Future weather will be extreme – 82 percent believe devices will share data and warn about local rain torrents or heat blasts.
- Home officers: WFH uninterrupted – 79 percent say smart speakers will project noise-canceling walls around the home office space.
- Explainers: Over 8 in 10 predict automated financial management systems that explain how your investments are handled.
- Connectivity gofers: Smart signal locators will be able to guide you to optimal connectivity spots, say 83 percent of consumers.
- Baddie bots: A baddie bot that can be trained to carry out burglaries or attack other people is wanted by 37 percent of AR/VR users.
- Media creators: Machines will curate content. Sixty-two percent think game consoles will make original games based on their game play.
- Bossy bots: Around 7 in 10 believe that social network AIs will understand your personality and build up a circle of friends that is good for your mental and physical wellbeing.
Telecom
Celebrating African Creativity: Made by Africa, Loved by the World’ Returns for Its Fifth Year
The “Made by Africa, Loved by the World” campaign is back for its fifth year, celebrating African creativity and global influence. This year’s theme, “Where Culture Meets Connection,” highlights how social media fosters conversations around cultural moments worldwide.
The campaign features three cinematic films premiering on the Meta Africa page, showcasing the groundbreaking work and personal stories of six dynamic African creatives.
These artists, from Nigeria, Kenya, Ghana, and South Africa, represent diverse disciplines, including rap, animation, dance, photography, fashion, and videography.
Here are some of the featured talents:
- Ladipoe (Nigeria) – A BET-nominated rapper known for blending global hip-hop with African rhythms.
- Fatboy Animations (Kenya) – An animation studio founded by Michael Muthiga, recognized by Forbes for its original African storytelling.
- Lisa Quama (Ghana) – A dancer who gained fame after appearing in Beyoncé’s “Already” music video.
- Gilbert Asante (Ghana) – A photographer and creative director featured in GQ and Glam Africa.
- David Tlale (South Africa) – A fashion designer whose bold designs have been showcased at major fashion events, including the Met Gala.
- Ofentse Mwase (South Africa) – A filmmaker with over 24 international awards for his unique visual storytelling.
Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey, emphasized that the campaign not only celebrates individual success stories but also showcases how culture and social media drive meaningful connections and inspiration.
Association of Telecommunications Companies of Nigeria (ATCON), has raised the alarm over a diesel supply crisis caused by an ongoing strike by the National Union of Petroleum and Natural Gas Workers (NUPENG).
Mr Tony Emoekpere, president, ATCON in a statement said that the fuel supply disruption is critically affecting telecom base stations, pushing them to the brink of a shutdown and threatening millions of mobile and internet users in the region.
“This strike, which stems from the persistent harassment of tanker and petroleum product drivers by police officers in Lagos State, has effectively halted all truck loading operations and fuel movements,” Emoekpere stated.
He explained that diesel supply to telecom infrastructure has been severely impacted, leaving critical sites with dangerously low fuel levels.
According to him, if urgent measures are not taken, the situation could escalate into a full-blown network blackout, disrupting essential services, including mobile and internet access, business operations, emergency response systems, and daily communications.
ATCON has called on the governors of Lagos and Ogun states to intervene immediately by facilitating the release of diesel from depots to telecom operators to prevent further deterioration of the situation.
“This is not just a telecom issue—it is a national emergency that could cripple economic activities and compromise public safety,” Emoekpere stressed.
The association also appealed to security agencies and petroleum unions to resolve the crisis swiftly to safeguard Nigeria’s connectivity and economic stability.
ATCON emphasised that a prolonged disruption in fuel supply to telecom infrastructure could have far-reaching consequences for both businesses and individuals who rely on stable communication networks for daily operations.
In 2023, Nigerians spent a total of about ₦5.3 trillion on telecommunications services, which includes calls, data, SMS, and other telecom services, according to the Leadership.
Specifically for voice calls, Nigerians made approximately 408.5 billion minutes of local calls, generating around ₦3.28 trillion from outgoing calls and ₦3.23 trillion from incoming calls, totaling about ₦6.51 trillion in call-related revenue according to projections based on 2023 call volumes and tariff data.
However, the ₦5.3 trillion figure represents the overall telecom sector revenue, with voice calls being a major component but also including data and other services.
For individual spending, MTN subscribers spent an average of ₦2,508 monthly on voice calls in 2023, showing a 14.4% increase from 2022, while Airtel customers spent about ₦1,694 monthly on voice calls.
Total telecom spending (calls, data, SMS, etc.): ₦5.3 trillion in 2023
Estimated revenue from voice calls alone: around ₦6.5 trillion based on call minutes and tariffs
Average monthly spending on calls per subscriber: ₦1,694 to ₦2,508 depending on the network
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