Broadcasting
IROKOtv, StarTimes Ink Exclusive Channel Deal

IROKOtv and StarTimes will today sign an exclusive deal at MIPTV, France,, for two brand new linear TV channels, IROKO Play and IROKO Plus, on the leading African pay TV platform.
Available across 14 countries, with a reach of 4.6 million subscribers, the announcement of this deal signals a considerable investment in Nollywood entertainment for StarTimes, Africa’s fastest growing Pay TV operator.
Subscribers will have the choice of two Nollywood channels. IROKO Play, available in the StarTimes Basic Bouquet, will showcase classic Nollywood movies from 2007 onwards, with a brand new exclusive movie added to the schedule each month.
IROKO Plus, in the StarTimes Unique Bouquet, will show premium Nollywood movies from 2011 onwards, with the addition of an exclusive brand new movie each week.
As part of the 24/7 programming schedule, and in addition to the movies, both channels will also show behind the scenes interviews with the stars and magazine shows.
Jason Njoku, CEO of IROKO said “Launching IROKO Play and IROKO Plus on Startimes is an exciting milestone for IROKO. We’re known primarily for leading OTT content delivery across Africa through IROKOtv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the Linear TV market. StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price an ethos that is close to our hearts, which is why this new landmark partnership is so befitting”.
Michael Dearham, VP of StarTimes says: “The deal with IROKO is a significant advance in our quest to become the home of premier African film and television content. Throughout the global African Diaspora, IROKO is synonymous with high-quality, cutting-edge Nollywood filmed entertainment and their extensive catalogue of prime-time Nollywood movies resonates well with StarTimes’ vision to provide every African family access to high-quality digital entertainment. Our exclusive partnership with IROKO allows us to nurture an ‘axis of content excellence’, as well as more clearly differentiate our value proposition which in turn gives us the means to deliver the very best Nollywood movies and series to our subscriber-base.”
Blockbusters including Alvina, Nkuli, Could This Be Love and Mother’s Error are scheduled for the launch of IROKO Plus, and classics, including Desperate To Survive, The Beast and Classic Love will show on IROKO Play.
IROKOtv is Africa’s leading distributor of movie content, with a catalogue of over 4,000 titles totaling 10,000 hours.
To date, IROKO has streamed content via its online platform irokotv.com only, but with the migration from analog to digital broadcasting currently being undertaken across Africa, DTT platforms such as Startimes are now increasing the number of channels available in their entertainment bouquets.
Digital migration is driving Pay TV growth up considerably, with the sector estimated to be worth $5.35 billion by 2020, a 69% increase from 2013.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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