Jiji, an online marketplace and Nigeria’s largest marketplace for classifieds, has recorded unprecedented growth in 2021. The year 2021 highlighted significant achievements for the brand and saw an increase in seller and buyer statistics while extending the Jiji business to acquire Cars45.
The Jiji platform, which commands over 10 million unique monthly visits, has over 3 million active listings, holds leading positions across markets, and has become a classifieds leader in the region.
Jiji is estimated to be the largest e-commerce company in Africa based on the total value of merchandise sold through customer interactions and exchanges.
Jiji Maintains Leadership via Category Expansion
The recent acquisition of Cars45 is a testament to Jiji’s intent to build a future beyond classifieds. This move is based on the statistics of vehicle listing as the second-most popular category on Jiji, second only to real estate.
With the vehicle category worth over $3 billion, Jiji has become a recognized online platform for listing and selling cars in the Nigerian market. In this way, Jiji has expanded its market category to maintain its leading position in the Nigerian e-commerce space.
Sellers on Jiji Tell their Success Stories
Sellers on the Jiji platform were not left out of the brand’s unprecedented growth in 2021.
Speaking on their experience in the past year, the marketing manager of Meshack Laptops, John Meshack attested to the efficiency and transparency of dealings on the Jiji platform during the five years he has sold on the platform.
“Though we sell our products on other e-commerce sites like Konga and Jumia, transactions are better controlled with Jiji as we, the sellers, interact directly with potential buyers, which has made closing deals seamless for us. Also, Jiji flags perceived fraudsters’ contacts through their AI-driven security system, which has helped us immensely by significantly reducing our exposure to scam buyers.
“As a result, we at Meshack laptops have subscribed to adverts for the whole of 2022 to help grow our business because Jiji has helped us boost sales and increased our ROI through exposure to millions of ready buyers on the platform,” John Meshack.
Another merchant Bonec Medicals International Ltd, who has been selling on Jiji for over a year, speaks on the positive impact Jiji has on his business. According to the Managing Director, Jiji has added tremendous value to their business. “My experience with Jiji has been good as the platform attracts a lot of traffic for me, which translates to sales.
“I have built solid relationships with customers in Nigeria, and I grew significantly in 2021, leveraging the advert packages. I explored two different packages last year and got a lot of exposure, even to clients outside of Nigeria. Jiji has had a positive impact on my business since I joined the platform,” he said.
Buyers are not left out
The buyers are not left out from this success story as they have confirmed the ease of doing business with sellers on the Jiji platform.
An ardent buyer on the Jiji platform, Uzodike Anyawu posits that she enjoys good customer relations, quality products, and quick deliveries from sellers on Jiji.
“I love buying from Jiji because their sellers are efficient with their service delivery. I particularly love the customer review section because I feel this is an intelligent way to ensure that sellers are on top of their game.
“It has also helped put sellers in check as they need positive reviews to increase patronage and improve their vendor relations with Jiji. For this reason, i have made lots of repeat purchases and referrals because for me, Jiji remains the platform of choice both locally and internationally,” Uzodike Anyawu
Jiji Reiterates Commitment to Accelerate Growth in 2022
Speaking on the plan for 2022, Yuliy Shenfeld, Jiji’s Director of African Operations, reiterated that the platform would continue to be seller and buyer-friendly.
“Ecommerce has become a part of our lifestyle as a people and the services we offer at Jiji enhance this lifestyle by bringing convenience, variety and affordability to us.
“At Jiji, we add value to lives and businesses to enable them to grow and thrive by creating a platform for smart and fast exchange of goods and services, with access to millions of buyers, thousands of sellers and wide product categories.
“For this reason, I and my team are committed to providing a customer-centric platform that is value-driven and quintessential in the Nigerian eCommerce space and internationally,” Yuliy Shenfeld