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Jumia and the Project of Increasing e-commerce Connection with Consumers in Rural Nigeria

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Despite the challenges at its inception, many would agree that much progress has been made in the Nigerian e-commerce industry. The current reality is that there’s been major developments to what has been achieved over the past ten years.

Current data suggests that more and more people are now onboarding the e-commerce train for their daily needs. The hardest sceptics are beginning to have a taste of what online shopping entails.

There is clear evidence of an upward shift in e-commerce momentum in the country. Currently, urban cities are becoming a beehive of e-commerce activities, with most small businesses now showcasing their wares online.

Likewise, several logistics brands are springing up to meet the delivery demands of sellers and consumers. The sight of delivery vans and bikes are now common in major Nigerian cities such as Lagos, Rivers and Abuja.

Also, one can begin to say the same for rural towns, which have recently seen an influx of e-commerce activities, especially through Jumia’s JForce team, designated pickup stations and logistic partner services. With this, more items are now being delivered to remote areas in the country.

The trend is also reflected in the customer service experience on these platforms. Being the market leader, Jumia gets most customer traction; this is evident in testimonials from customers such as Blessing Zena, who resides in Benin, Edo State, “I’ve actually been shopping with Jumia for like six years.

I shop on Jumia because I always get what I order. I bought a gown online on Jumia, and I wore it to church. People liked the gown and thought it was very fine. So they asked me to order the same gown for them, which I did. And when it came, they all liked their gowns,” said Blessing.

More important is the improvement in service delivery by key industry role players. The early days of online shopping were fraught with complaints: Late delivery of orders, wrong items and payment glitches were prevalent at the time. Though these issues are still being experienced at intervals, it is fair to say that online platforms have put in the effort to reduce such occurrences.

And in cases where this happens, measures have been put in place for a speedy refund process. These efforts are also being appreciated by consumers. “When there’s any mixup like if I order a shirt that is not my size, I can return it, and they will not reject it.

“They will do something about it. And if I pay and maybe what I ordered is out of stock, they always refund my money. I don’t have to stress myself before I get my money,” Blessing said.

E-commerce brands are also improving their own service delivery and consumer experience capabilities, this is evident with their pick-up stations.

A consumer is able to  walk in and pick their item with a station nearby. This initiative brings service closer to consumers and ultimately results in positive returns for small and medium enterprises (SMEs).

Though the e-commerce industry still has a lot to improve on, the work being put in by the major industry players such as Jumia gives hope of a good future for e-commerce services in Nigeria.

 


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E-Business

Artificial Intelligence: The Indispensable Catalyst for Nigeria’s Agricultural Revolution

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By Diana Tenebe, Chief Operating Officer, Foodstuff Store

Nigeria’s agricultural sector, a cornerstone of its economy, faces a critical crossroads. While employing a staggering 40% of the population and holding over 84 million hectares of arable land, the industry is hobbled by deep-seated challenges. Low productivity, a fragmented supply chain, poor infrastructure, and a lack of access to financial services are just a few of the hurdles that prevent the sector from reaching its full potential. Coupled with the unpredictable and severe shocks of climate change—from prolonged droughts to devastating floods—these issues threaten the food security of a rapidly growing population.

Diana Tenebe

To truly transform this vital sector, a new approach is needed, one that moves beyond traditional methods and embraces the power of technology. Artificial Intelligence (AI) is not just a futuristic buzzword; it is the imperative for Nigeria’s agricultural revolution. AI holds the key to unlocking higher yields, building resilience, and fostering an inclusive and sustainable food system that can feed a nation and drive economic growth.

The most immediate impact of AI is in the area of precision farming. By integrating AI with technologies like Internet of Things (IoT) sensors, drones, and satellite imagery, farmers can gain an unprecedented understanding of their land. AI-powered systems can analyse real-time data on soil moisture, nutrient levels, and plant health, providing actionable insights for targeted interventions. For instance, smart irrigation systems can optimize water usage, a critical resource in a country facing increasing water scarcity. AI-enabled drones can survey vast farmlands in minutes, identifying early signs of pests or disease and allowing for precise application of pesticides, reducing chemical use and cost. Early trials of these technologies in Nigeria have already demonstrated significant gains, with some reports showing a remarkable 60-70% increase in crop yields.

Climate adaptation is another area where AI’s role is indispensable. Nigeria’s farmers are on the front lines of climate change, enduring erratic rainfall and extreme weather events. AI can provide a shield against this volatility. By analyzing historical weather data and real-time forecasts, AI models can offer accurate, localized predictions. This allows farmers to proactively adjust their planting schedules, select climate-resilient crop varieties, and plan for potential risks, effectively mitigating the devastating impact of droughts and floods.

The economic benefits extend far beyond the farm gate. A significant portion of Nigeria’s agricultural produce is lost due to an inefficient and fragmented supply chain. AI can streamline logistics, optimize transportation routes, and enhance inventory management. By reducing spoilage and waste, AI ensures that more of what is harvested reaches the market, thereby boosting the incomes of farmers and providing a more stable supply of food for consumers. The success of Nigerian agritech companies like Crop2Cash, which has reportedly helped over 500,000 farmers increase their income by up to 70%, demonstrates the tangible economic impact of these technologies.

AI is a powerful tool for promoting financial inclusion and education. Millions of smallholder farmers, who form the backbone of Nigerian agriculture, are often excluded from formal financial systems due to a lack of collateral and credit history. AI-driven fintech solutions can bridge this gap by assessing creditworthiness using alternative data, making it easier for farmers to access the loans and insurance they need to scale their operations. AI-powered mobile apps and chatbots can also serve as virtual extension agents, providing personalized advice on best farming practices, pest control, and crop management, democratizing knowledge and empowering farmers to make better decisions.

Despite this immense potential, the journey towards widespread AI adoption is not without its hurdles. High upfront costs for AI-enabled equipment, a general lack of understanding and experience with these tools, and a preference for traditional methods are all significant barriers. Furthermore, infrastructural gaps, including poor roads and inadequate storage facilities, hinder the seamless implementation of these technologies. Data availability and computational capacity are also key challenges that need to be addressed.

However, the Nigerian government and a burgeoning ecosystem of agritech startups are already paving the way forward. The government’s vision is articulated in initiatives like the National AI Strategy, which aims to establish AI research centers and support R&D. Programs such as the Nigeria Artificial Intelligence Research Scheme (NAIRS) and the NITDA AI Developers Group are building the necessary skills among entrepreneurs and farmers. Strategic partnerships between government bodies, financial institutions, and innovative startups are creating localized solutions that are tailored to the unique conditions of Nigerian agriculture.

Ultimately, AI is not a luxury but an imperative for Nigeria to unlock its agricultural potential. Its successful integration will transform the role of the farmer from a manual laborer to a strategic planner and overseer of a smart, efficient, and sustainable food system.

By investing in infrastructure, fostering strategic partnerships, and prioritizing education and capacity building, Nigeria can harness the power of AI to feed its people, drive economic prosperity, and secure its place as a leader in the African agricultural revolution.


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How to Avoid NIN Portal Lockout under New Restrictions — NIMC

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National Identity Management Commission (NIMC) has announced new restrictions for users accessing its self-service modification portal, introducing tighter security controls that may lock users out if not properly followed.

How to Avoid NIN Portal Lockout under New Restrictions — NIMC

In a statement issued on Thursday, Dr Kayode Adegoke, head of the Commission’s Corporate Communications Unit, NIMC, the agency revealed that self-service accounts are now restricted to the specific browser and device originally used during account registration.

“Your self-service account is uniquely tied to the browser and device used during registration. Access to your account is therefore limited to that specific browser on that particular device,” the statement reads.

The Commission explained that the changes are part of broader efforts to enhance data protection and preserve the integrity of the National Identification Number (NIN) system.

NIMC warned users that attempting to log in with a different browser or device may trigger access issues. “Additionally, clearing a browser’s cache may reset its identity, which could also result in the user being locked out.

“If this occurs, the account will require an unlinking process to regain access,” it added.

To further tighten access control, NIMC also announced a limit on the number of unlock attempts permitted per account.

“Once your browser and device are locked, you are permitted a maximum of five unlock attempt requests. Please be advised that no further requests will be processed after this limit is exceeded,” the Commission stated.

These new rules come as part of ongoing reforms in the NIN service delivery framework, including a recent 75 per cent increase in the cost of correcting a date of birth on the NIN database, from N16,340 to N28,574.


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FG Unveils Visa Application Platform to Eliminate ID Fraud, Unauthorized Agents

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Federal government has launched a groundbreaking e-visa application platform aimed at curbing identity fraud and eliminating the influence of unauthorized agents in the visa processing system.

FG Unveils Visa Application Platform to Eliminate ID Fraud, Unauthorized Agents

The new platform, unveiled by the Nigerian Immigration Service (NIS), is designed to streamline visa applications, enhance security, and ensure a transparent, user-friendly process for both citizens and international visitors.

The initiative, announced on Wednesday, comes in response to growing concerns over fraudulent activities in visa applications, including document forgery and exploitation by unlicensed agents.

The platform integrates advanced identity verification technologies, leveraging the National Identity Number (NIN) and Bank Verification Number (BVN) to authenticate applicants.

This move aligns with the government’s broader efforts to strengthen Nigeria’s digital identity ecosystem and restore trust in its immigration processes.Speaking at the launch event in Abuja, Kemi Nandap, comptroller-general of the NIS, emphasized the platform’s role in modernizing Nigeria’s visa system.

“This is a significant step toward eliminating fraud and ensuring that only verified individuals can apply for visas. The days of middlemen exploiting applicants are over,” Nandap stated.

She added that the platform would provide a seamless experience, allowing applicants to submit documents, track their applications, and receive real-time updates from anywhere in the world.

The e-visa platform, accessible via the NIS website, incorporates biometric authentication and real-time data cross-referencing with the National Identity Management Commission (NIMC).

This ensures that all applicants are verified against Nigeria’s national database, significantly reducing the risk of identity theft.

Additionally, the platform eliminates the need for physical submissions at embassies or consulates, cutting down on bureaucratic delays and reducing opportunities for corrupt practices.

The launch has been met with mixed reactions. While many have praised the government’s efforts to modernize and secure the visa process, some applicants have expressed concerns about accessibility, particularly for those in rural areas with limited internet access.

The NIS has responded by announcing plans to establish support centers across the country to assist applicants with the online process.

The platform’s introduction follows reports of widespread visa fraud, with a 2023 report claiming that Nigerian visa applications were being rejected abroad due to suspicions of forged documents.

The new system aims to address these issues by centralizing and digitizing the application process, making it harder for unauthorized agents to operate.

The Federal Government has also partnered with private tech firms to ensure the platform’s cybersecurity and scalability.

According to a statement from the Ministry of Interior, the system is expected to process over 500,000 visa applications annually, boosting Nigeria’s tourism and business sectors by making the country more accessible to legitimate travelers.

 

 

 

e scammers,” the statement added.


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