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Jumia/MTN 1st Megathon ‎Week Attracts Global Mobile Devices OEMs

Published

11 years ago

May 26, 2015

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Jumia, Nigeria’s leading online shop and in a few days will be unveiling one of its biggest sale of the year, dubbed ‘the Biggest Mobile Sales Ever’ of the retail industry in Nigeria.

Supported by MTN and Mediatek, the Jumia Mobile Week Megathon will last for a week, starting on May 31st at midnight and lasting until Sunday the 7th of June at midnight, the company announced during a media barley in Lagos.

Jumia has collaborated with all the major international mobile brands to offer deals and amazing discounts on all mobile phones available on the website throughout the week.

Original Equipment Manufacturers like Archos, Blackberry, FLY, Huawei, iMose, Itel, Oraimo and Wiko are amongst the brands that Jumia has partnered with to bring to its customers the highest value for their money.

But the most noteworthy collaboration is undoubtedly the one Jumia stroke with the 7 biggest international mobile brands in Nigeria: InnJoo, Infinix, Tecno, Samsung, Apple, Lenovo and LG.

In addition to discounts on all the mobile phones of the brands, Jumia will offer its customers special “Hero” deals on all 7 brands.

InnJoo will be unveiling in exclusivity its new InnJoo Fire and the best-seller InnJoo One.

Infinix, the highest selling mobile brand in Nigeria in March will have exclusive hero deals on the Infinix Hot X507 and the Infinix Hot Note.

Tecno will showcase its Tecno Y5 and L7 while Samsung will provide Jumia customers with an amazing hero deal on the Star Plus 2.

Apple, through Istore, the authorized retailer of Apple in Nigeria, comes with incredible hero deals on its two latest phones: the Iphone 6 and the Iphone 6+.

Lenovo will amaze us with hero deals on the A328 and A6000 and LG will close the show on Sunday with hero deals on the L60a and LG Magna.

Additional flash sales with discounts of 50% will also take place all through mobile week on hero deals and other new product launches…

New hero deals will be revealed every day of the week, starting at 5am on the Jumia App and at 9am on the desktop version.

With the Mobile week Megathon, Jumia contributes to the formidable growth of mobile penetration in Nigeria and supported by MTN, makes internet penetration easier: every phone bought on Jumia during the Mobile Week will be coming with a free 1 month Gigabyte data as well as a free music stream for 1 month with free SIM cards!

What is MTN Bringing?
MTN offers the widest data network in Nigeria with 61 million subscribers in Nigeria and unbeatable data prices.

MTN is supporting the Jumia Mobile week and offer on all purchase of mobile phone 1 month free 3GB data on every device bought during mobile.

MTN is a sponsor of the Jumia Mobile week.

On the other hand, MediaTek is a pioneering fabless semiconductor company and a market leader in cutting-edge systems on a chip for wireless communications, HDTV, DVD and Blu-ray.

MediaTek created the world’s first octa-core smartphone platform with LTE and our CorePilot technology released the full power of multi-core mobile processors headquartered in Taiwan.

Mediatek is also a sponsor of the Jumia Mobile week.

The OEMs
INFINIX
The INFINIX brand represents quality, affordable and premium lifestyle which it promotes encourages and sustains through its variety of products and services. With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and in sync with the world.

It inspires your daily life, with access to key features that young people look for, such as social networking, access to thousands of free apps and entertainment.

Since its creation in 2009, Infinix has become a major player in the mobile phones and tablets market.

Avant –garde designs, innovative functions and impeccable quality are just some of the reasons why millions of consumers are seduced by our products.

Infinix defines norms and opens the doors to the future, based on it slogan: The future is now!

Jumia mobile week affords us the opportunity to partner with a major player in the e-commerce industry in Nigeria to showcase our unique products and services.

The rapid growth of Jumia.com has seen it emerge as arguably the country’s number one online shopping portal, with over 1000 members of staff after just a short time in operation.

This is also similar to the growth achieved by the Infinix brand in the Nigerian market. Jumia is poised to maintain leadership in Nigeria’s online retail market.

The site controls 70% of the online retail market in the country and has serviced over a million customers, in addition to being independently ranked as second only to Google for preferred online shopping in Nigeria.

Dr. Jonathan Doerr, MD of Jumia Nigeria, said, ‎”Jumia mobile week affords us the opportunity to interact with other brands and compare products and services and also introduce latest trends in the industry.

“As is our commitment to our users and fans, in the near future, Infinix hopes to keep improving on our products and services to reflect the lifestyle of our users. We plan to tailor our devices to meet each individuals need according to their lifestyle and demands.

“Already evident are several improvements to our customer service delivery in terms of creating several avenues for our users to interact with our brand. One of the key elements of this is our Infinix forum which affords users the opportunity to tell us their challenges, offer user feedback and suggest product and service improvements. Another avenue is our Infinix community of users where we interact one on one with the Infinix users.

“Also customers can also keep expecting regular updates via OTA updates which will always offer product and service improvements.”

TECNO
Mr Chidi Okonkwo, Deputy Country Manager of TECNO Mobile said the Tech giant is keen on setting the pace on first high quality professional music phone BOOM J7 delivered to mobile users’ ears through this collaboration with Jumia and that’s one of the driving force behind the Mobile week partnership.

He stated that in 2014 Tecno mobile shipped in tens of millions of devices into the Nigerian market and this year we would increase that figure by a lot more and to be able to deliver our devices to the Nigerian market we should be able to drive strong offline and online partnership and distribution networks to meet the demand of our customers.

Tecno Mobile being one of the biggest mobile players in the Nigerian market strive to have very good service in the ecommerce space in the Nigeria market, and this service will aid the delivery of devices to numerous customers across Nigeria.

“Nigerians love music and we have designed the RIGHT phone that will give our Nigerian customers value and great experience for their money both on mobile services and entertainment and with our multi-channel off and online service we’ll continue to push our strategy of delivering the right product to our customers” Chidi informed.

He also added that Tecno mobile as a brand is committed to innovation and customer experience and customers should expect to experience more in the area of entertainment with a special focus on music.

Chidi, on his part said that the Mobile Week would focus on how best to harness and promote mobile penetration and inclusion in Nigeria. He highlighted that, as more people spend more time each day on their mobile devices, the mobile platform is fast replacing traditional TVs and PCs in delivering primary entertainment in music, gaming and movies to consumers.

The DCM Tecno Nigeria boss holds the view that the Mobile Week will better showcase the online store’s strategy that has made Jumia Nigeria one of Africa’s most innovative stores in using Mobile platforms to bring the right products more closely to customers via refined mobile advertising toolkits.

SAMSUNG
Samsung and Jumia have partnered with World Reader, a non-profit organisation, in an initiative that will promote literacy and education by pre-installing 15,000 free e-books in Samsung entry level smartphones.

The select smartphones include, Ace 4 Lite, Ace 3, Trend Lite, J1, Star 2 Plus and Ace 4 Neo.

Customers can download about 15,000 e-books for free, thus reducing the cost and stress of having to seek for their hard copies.

The selected smartphones are imbued with the latest Android software, powerful processor with long lasting battery life as well as large memory of 4GB on board which is expandable to as much as 64 GB.

These devices are also provided with an additional 50GB Dropbox cloud memory to download and save books.

The Samsung smartphones pre-installed with the World Reader app are available on Jumia, Nigeria’s leading online retailer and as such can be purchased online and delivered to you anywhere in Nigeria.

The icing on the cake is that these phones will be available at unbelievably discounted prices during the Jumia Mobile Week which takes place from the 1st of June till the 7th of June.

“At Samsung, we believe mobile devices have the power to move people from where they are to where they want to be, which is why we have partnered with World Reader and Jumia on this. We have retailed over 250,000 devices, priced below N25,000 each, mostly to young Nigerians and believe these numbers will be dwarfed, both in terms of retailed units and price, by what is to come during the Jumia Mobile Week”, said Brovo Kim, Managing Director of Samsung Electronics West Africa.

According to Kim, it takes only about 4MB to download 1000 pages, making it easy for consumers to download and read as much as they want without expending so much data. The World Reader app also features books that are suitable for every taste from over 100 African writers, including notable African authors.

“We are proud to be associated with Samsung and World Reader on this project. We have always been passionate about child literacy, with our long running involvement in the 1 book 1 child project a good example. Every child has a right to education and we are delighted to be part of the solution to the challenge in the education sector. We believe this partnership will help promote literacy and education among Nigerians”, said Jonathan Doerr, MD Marketing, Jumia Nigeria.

The Samsung devices will also receive free regular updates of the World Reader app, enhancing the relevance of the content.

LENOVO
Recognising the transformative potential of mobile technology for economic growth, job creation, businesses and wider digital inclusion of Nigeria’s citizens, global leader in mobile communications, Lenovo, the world’s number one PC company and Nigeria’s largest online retail store, Jumia, have combined their resources and expertise to enhance the mobile experience of Nigerians with the country’s biggest mobile sale yet.

The sale is a part of the ongoing Jumia Mobile Week, an initiative geared at enhancing levels of mobile awareness and increasing access to mobile devices among Nigerians.

Describing the move as a demonstration of Lenovo’s commitment to creating and broadening key partnerships that deliver rich mobile experiences to Nigerians, Mr Shashank Sharma, ‎executive director, Mobile Business Group at Lenovo, Middle East and Africa (MEA), expressed the company’s pleasure at being able to deepen its long-standing relationship with Jumia.

“We are very excited to work with Jumia towards increasing Nigerians’ access to mobile technologies. This initiative will help us drive access to affordable and ubiquitous mobile services amongst consumers. It also empowers us to provide a larger set of consumers with increased awareness on mobile as well as access to our superior technology. We believe that every Nigerian should have access to the exciting world of smartphones and Jumia Mobile Week provides another platform through which we can achieve this goal,” he said.

Besides creating a channel for consumers to purchase authentic Lenovo products at affordable prices, the Jumia Mobile Week Megathon also provides Nigerians with access to the latest entrants into Lenovo’s smartphone portfolio.

These include the Lenovo S90, a perfect selfie companion with an 8-megapixel front-facing camera and front LED flash; the ergonomically designed Lenovo S60 that showcases users’ fun and social sides as well as the revolutionary dual-SIM Lenovo A6000 smartphone, the first and only budget device in the market to support 4G LTE networks for the fastest data connectivity.

On his part, Jeremy Doutte, CEO of Jumia Nigeria said: “Jumia is committed to fostering digital inclusion by bringing mobile products closer to the doorstep of Nigerians. Our ongoing Jumia Mobile Week is another step in this direction. Customer experience remains central to the services that we provide and this has ensured a strong partnership between ourselves and Lenovo.”

Doutte urged Nigerians to visit Jumia’s online store on www.jumia.com.ng/megathon and discover for themselves the ease and benefits of online shopping.

INNJOO
InnJoo is a technical startup born with internet DNA. We’re not only providing smart devices but also software services in the MEA area.

– InnJoo listens and does the localisation from the user’s perspective. – InnJoo insists good products need not to be labeled with a high price tag.

– InnJoo strives to continue an Internet Journey with more users and more fun. Born for new generation, we are young, we are change makers!

Amidst the tides of Internet, Jumia Mobile Week opens a wider door to the public and provides every brand a platform to show their style. InnJoo won’t want to miss it, we are born here.

As the biggest mobile sales event in Nigeria, it’s offering the best prices online for the world’s hottest phone brands, consumers can benefit from Internet Joy and start their own Internet Journey.

Jumia Mobile Week also offers every phone with 3GB Data and 6 months of free whatsApp instantly as an extra offer; this is something different and beneficial to the bands and consumer.

Mobile Week has the potential to be a yearly mobile online event, which is a kind of “Oscar Ceremony” in technology industry. Consumers have the right to choose their own favourite brand and mobile model, while brands will improve themselves for the market to the better and better.

As the official gold partner, InnJoo will have an exclusive sales day at the first day of June.

From June 1st to 7th, InnJoo products including smartphone, tablet and accessory are at up to 30% discount as the best price ever compared to the market average price with the same specifications.

LG
LG Electronics (LG) unveiled its eagerly anticipated LG G4 smartphone on the 29th of April, at launch events in New York, London, Paris, Singapore, Istanbul and Seoul.

Approximately 1,000 guests around the world gathered to view the new LG G4, the successor to the G3, which exceeded all expectations in terms of sales and industry awards.

Among the first users of the LG G4 will be 4,000 lucky customers who will receive the new smartphone as part of the company’s largest-ever consumer experience campaign.

With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience.

The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3.

The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3.

The LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface.

“We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”

Comfortable & Elegant Design
LG paid special attention to the materials utilized in its newest flagship.

The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors.

The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather.

Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, Shiny Gold.

The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs that have been become standard across the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature.

More than just a design accent, Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.
Great Visual Experience

LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions, among other interesting features and devices.

APPLE
iStore and iStore Online is an Apple Authorized Reseller (AAR), providing a dedicated hub for for consumers to purchase Apple products and accessories.

With a recent partnership with Jumia to take the Apple experience online, iStore and iStore Online is the most reliable Apple Authorised Reseller in Nigeria.

iStore Online aims to maximise customer value offerings by providing an authentic Apple experience and offering online customers exclusive offline services such as in-store complimentary training, technical support, and technical set-up.

As Apple Authorized Resellers, buying from iStore and iStore Online gives customers the peace of mind that they are buying the real thing and not buying fake, stolen or grey Apple products.

This means, ‎customers will get the most out of their investment; ‎customers are helping in the fight against fraud and criminal activity; ‎all authentic Apple devices carry the 1-year Apple warranty and ‎customers will receive free in-store training and technical support.

iStore and iStore Online share Jumia’s vision of offering customers premium devices at great savings.

Jumia Mobile Week offers consumers the opportunity to share the Apple experience with via a fantastic online platform.

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Telecom

Telcos Bleed Loses in Billions as Thieves and Vandals Destruct Infrastructure

Published

2 days ago

April 15, 2026

Ebere Melum-Nwogbo

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Telecommunications operators in Nigeria are waxing worriedly over the increasing activities of vandals and thieves who are cutting fiber optic cable, stealing generators and batteries.

Telcos Bleed Loses in Billions as Thieves and Vandals Destruct Infrastructure

According to the operators, the activities of the vandals and thieves have led to degrading quality of service (QoS)- prolonged network downtimes, high rates of dropped calls, and slow internet speeds.

It also directly lead to poor voice quality, interrupted data services, and failures in critical, time-sensitive applications like banking.

According to figures by the Nigerian Communications Commission (NCC), the losses run into billions of naira as more than 650 power-related assets were stolen in 2025.

These include; stolen generators, batteries, and other power equipment essential to the operation of base stations across the country, where unreliable electricity supply makes off-grid power systems central to network stability.

Association of Telecommunications Companies of Nigeria (ATCON) said that the scale of theft has shifted the challenge from operational disruption to what it described as an existential threat to the sector.

Tony Emoekpere, president, ATCON, told Punch that operators are now responding largely in a defensive mode, combining physical security upgrades with technological monitoring and redesigning how sites are powered and secured.

“Operators are responding, but largely in a defensive mode,” he said.

“What you’re seeing now is a combination of increased physical security, technology deployment, and changes to how sites are designed and powered.”

Measures include increased deployment of site security guards, collaboration with local vigilante groups, reinforced base station enclosures, and wider use of remote monitoring systems that allow operators to detect tampering in real time.

Operators are also shifting away from easily removable components, such as standalone batteries, toward more integrated and hybrid power systems.

However, ATCON said even solar and hybrid infrastructure is now being targeted by thieves.

“We are spending more to protect infrastructure than we should, and that is not sustainable,” Emoekpere said.

The impact of the theft is already being felt across Nigeria’s telecom network, with operators reporting site shutdowns that translate directly into service deterioration.

“When you lose generators and batteries at that scale, what it means in practical terms is that sites go down,” Emoekpere said.

“And when sites go down, you immediately see increased call drops, poorer voice quality, and slower or completely unavailable data services.”

ATCON said subscribers are already bearing the brunt of the disruption, even if they are unaware of its underlying cause.

The association warned that the financial impact runs into billions of naira annually, with operators currently absorbing much of the cost.

However, it said the losses are increasingly feeding into broader industry economics.

“These losses run into billions of naira annually. While operators are absorbing a lot of it for now, it inevitably feeds into the overall cost structure of the industry,” Emoekpere said.

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Amazon Satellite to Challenge Starlink in Africa with Globalstar Acquisition

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2 days ago

April 15, 2026

Chike Onwuegbuchi

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Amazon is in advanced negotiations for a blockbuster $9 billion acquisition deal of satellite communications firm Globalstar. The multi-billion-dollar strategic move is aimed at fast-tracking its low-Earth orbit ambitions and directly challenging Elon Musk’s Starlink dominance, especially in fast-growing African connectivity markets.

The talks, which remain fluid, are understood to be focused on structuring the deal around spectrum rights and Globalstar’s existing satellite infrastructure.

However, the Financial Times of India reports that a deal is imminent, although negotiations are “complex and not yet finalised.”

The one major sticking point is Apple’s 20% stake in Globalstar, which adds a layer of corporate tension to the deal.

If completed, the acquisition would significantly accelerate Amazon’s satellite internet rollout under its Project Kuiper, now branded Leo, initiative, which was formally expanded in Africa 11 months ago as part of its push to connect underserved regions with high-speed broadband.

Amazon has already begun launching Kuiper satellites, but with just over 180 in orbit, it remains far behind Starlink’s more than 7 000 operational satellites.

A Globalstar executive, speaking on background, said the company “does not comment on speculation,” while Amazon has also declined to confirm the talks.

Starlink, operated by SpaceX, already has an expanding footprint across Africa, with services active in countries including Nigeria, Kenya, Rwanda, Mozambique, and parts of Southern Africa.

Its low-latency broadband has become critical for remote schools, mining operations, and rural fintech infrastructure.

But despite its rapid rollout, Starlink still faces regulatory delays and licensing hurdles in several African markets, giving rivals a window of opportunity to grab a chunk of the lucrative sector across the continent.

Amazon’s potential acquisition of Globalstar would immediately strengthen its African positioning.

Globalstar already holds spectrum authorisations and partnerships in markets such as South Africa, Rwanda, Mozambique, and Gabon, where it has focused on enterprise connectivity, conservation tracking, and industrial IoT solutions.

This existing footprint could give Amazon a regulatory shortcut into markets where Starlink has spent years negotiating approvals.

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Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners

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2 days ago

April 15, 2026

Ugo Onwuaso

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Tosin Eniolorunda, Group CEO of Moniepoint Inc., has delivered on a commitment that demonstrates his fidelity to deepen financial literacy among women business owners in Nigeria.

Tosin Eniolorunda

In partnership with ALX, Eniolorunda hosted a four-hour virtual Entrepreneurship Masterclass bringing together 100 female business owners for a hands-on session designed to move them from petty trading to building valuable enterprises.

The masterclass was structured around three practical modules: The Model, The Money, and The Plan with each session facilitated by a subject matter expert and anchored in live, guided exercises rather than passive instruction.

Participants also completed a one-page Lean Canvas draft, worked through

Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners

Tosin Eniolorunda, Group CEO of Moniepoint Inc., has reinforced his commitment to advancing financial literacy among women entrepreneurs in Nigeria through a strategic partnership with ALX.

The collaboration culminated in a four-hour virtual Entrepreneurship Masterclass that brought together 100 female business owners for an intensive, hands-on learning experience aimed at transitioning participants from small-scale trading to building sustainable, high-value enterprises.

The masterclass was structured around three practical modules—The Model, The Money, and The Plan—each facilitated by subject matter experts and delivered through live, guided exercises rather than traditional lecture formats.

Participants developed a one-page Lean Canvas, worked through pricing and profit calculators to determine break-even points and profitability drivers, and concluded the session by drafting a 30-60-90 day execution roadmap with defined weekly actions and measurable KPIs.

At the end of the programme, each participant received a comprehensive resource pack to support continued application of the tools and frameworks introduced during the training.

A key module focused on building scalable business models, guiding participants through customer segmentation, problem identification, value proposition design, and distribution channels. Additional sessions addressed pricing strategies and financial fundamentals, equipping attendees with practical knowledge to better understand their finances and make informed growth decisions.

Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, led a dedicated product session, showcasing the company’s suite of business tools spanning payments, banking, and operations management. Particular emphasis was placed on Moniebook, designed to enable smarter and more efficient business operations.

The initiative aligns with Eniolorunda’s long-held view that financial inclusion must go beyond access to financial services. Speaking at the International Financial Inclusion Conference 2024 organised by the Central Bank of Nigeria, he stressed that financial inclusion for women should not be treated as a mere buzzword or checklist, but must be grounded in data-driven economic participation.

Research continues to highlight that women-owned businesses often demonstrate stronger repayment behaviour and higher financial engagement when provided with appropriate tools, reinforcing the economic and social case for investing in female entrepreneurship.

Speaking on the initiative, Eniolorunda said: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough. What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”

ALX, a pan-African technology and professional skills training platform, continues to play a key role in developing the next generation of African leaders through practical, industry-relevant programmes.

The initiative also supports United Nations Sustainable Development Goal 5 on Gender Equality, particularly targets focused on enhancing women’s participation in economic life and expanding access to financial services and quality education.

It further builds on Eniolorunda’s broader interventions in the space, including programmes by the Tosin Eniolorunda Foundation aimed at improving financial literacy among female STEM students at Obafemi Awolowo University—reflecting his belief that sustainable financial inclusion is anchored on strong financial literacy.

h a pricing and profit calculator to identify their break-even points and profitability levers, and closed the session by drafting a personal 30-60-90 day execution roadmap with weekly actions and measurable KPIs. Every participant left with a resource pack to continue applying the tools after the session.

One of the modules involved guiding participants through the fundamentals of building a scalable business model with a focus on customer definition, problem articulation, value proposition, and channels while others focused on pricing and financial fundamentals, equipping participants with the confidence to understand their numbers and make informed decisions about growth.

Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, addressed participants during a dedicated product session, walking them through how Moniepoint’s suite of tools which span payments, business banking, and operations management with a particular focus on Moniebook to support smarter, more efficient business growth.

This Masterclass reflects Eniolorunda’s long-standing position that the work of inclusion does not end at access. At the 2024 International Financial Inclusion Conference convened by the Central Bank of Nigeria, he argued that financial inclusion for women “must no longer be treated as a buzzword, charitable social activity or a checklist to be marked, averring that it must be rooted in economic and business activities that are well underlined by data.”

Research consistently shows that women-owned businesses demonstrate stronger repayment discipline and higher financial engagement when given access to the right tools, making investment in women entrepreneurs both a moral and economic imperative. “It is actually more profitable to serve women,” Eniolorunda has said.

Speaking on the imperative of the initiative, he noted: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough.

“What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”

ALX, the project partner is a pan-African technology and professional skills training platform committed to developing the next generation of African leaders through world-class, practically grounded programmes.

The initiative sits within the United Nations Sustainable Development Goal 5 on Gender Equality, specifically its targets around women’s full and effective participation in economic life and expanding access to financial services and quality education for women entrepreneurs.

It builds on Eniolorunda’s broader record in this space, including the Tosin Eniolorunda Foundation’s financial literacy programme for female STEM students at Obafemi Awolowo University which has its root in his belief that “there can be no sustainable financial inclusion without financial literacy as its cornerstone.”

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