E-Business
Kaymu’ Fans Join in World Cup Celebration

The e-commerce boom kicked off in Nigeria and saw hundreds of online retail sites and e-businesses cutting across all fields spring forth.
These electronic businesses have in turn revolutionized marketing efforts targeted at the young and upwardly mobile.
Every celebration or observance presents an opportunity for e-commerce firms to explore their creativity and come up with unique marketing communications targeted at their consumers.
The World Cup is not left out of the funfair with online marketplaces like Kaymu.com.ng strategizing online and offline marketing strategies such as the watch a Match with a Celebrity event organized by Kaymu.com.ng in partnership with Nigezie TV for the viewing of the Nigeria versus Bosnia Herzegovina match held recently.
The initiative provided Kaymu and Nigezie TV fans fully kitted in the Nigerian Jerseys, an exclusive viewing of the match with their favorite celebrities amongst which were popular Nigerian afro-pop musicians Reminisce and Olamide.
Kaymu and Nigezie brought the world cup to Lagos in an electrifying environment with football lovers showing their support and admiration for the Super Eagles. The fans were rewarded by a 1-0 victory in favor of the Super Eagles as well as the opportunity to socialize with their favorite celebrities.
E-Business
Nigeria’s $618m Tech Incubator Debuts

Nigeria made its first direct investment to support technology-enabled startups, as it seeks to back a sector that has already grown commercial capital Lagos into a key tech hub for Africa, according to Bloomberg.

iDICE – as the government’s $618 million Investment in Digital and Creative Enterprises is known — is the anchor investor in a $75 million capital-raising exercise by Lagos-based Ventures Platform, said Ventures’ founding partner Kola Aina.
It staked an undisclosed amount alongside the International Finance Corp, the UK’s British International Investment, France’s Proparco and Standard Bank Group during a first funding round that closed at $64 million, Aina said.
Nigeria’s tech startups are a major draw for capital on the continent, and several have grown into so-called unicorns with valuations above $1 billion.
But there has been little direct government support until now.
iDICE will boost “the Nigerian technology and creative sectors by catalysing strategic investments in high-growth, technology-enabled enterprises” said Olasupo Olusi, chief executive officer of Bank of Industry, which oversees the fund for the government.
Ventures Platform will serve as the technology equity investment partner, he said.
Co-financed by Bank of Industry, African Development Bank, the Agence Française de Développement and the Islamic Development Bank, iDICE aims to support Nigerians aged between 15 and 35 in “innovative, early-stage” tech startups, according to its website.
Startups struggle to raise capital and iDICE will give them “the kind of foundation that they need to grow,” said Ife Adebayo, fund’s national coordinator.
It will invest up to $137 million as equity and $110 million as debt in startups, mainly via other funds on the basis that whatever it puts in is matched at a minimum of one-to-one by the fund’s manager.
Private sector partners have pledged to raise another $217 million, said Adebayo.
E-Business
Black Friday: How Konga Yakata is Defying Global Inflation

We have been taught that economics is a force of nature, an invisible hand that giveth and, more recently, taketh away. We watch global indices, inflation charts, and the shrinking purchasing power of our currency with a sense of resigned inevitability. But what if a company decided to push back? What if, instead of merely responding to market forces, it created a counter-force?

That is the story of Konga Yakata, Nigeria’s boldest retail response to inflation. Far from being a shopping festival, Yakata has evolved into a nationwide economic intervention. In the face of rising prices and tightening wallets, Konga’s month-long sales event has emerged as a stabilizing force, helping households stretch their Naira further.
For years, the traditional 24-hour Black Friday rush has felt misaligned with Nigerian realities. A single day of discounts cannot solve month-long financial pressure. Yakata changes the model, transforming it into a 30-day strategic purchasing window. This isn’t a marketing gimmick; it is economic practicality. It gives families time to plan, prioritize, and purchase essentials without panic or strain.
Nigeria’s inflation has driven up the cost of food, housing, and household essentials. Konga Yakata provides relief. By offering genuine products at real and sustained discounts, the campaign helps families save, spend wisely, and maintain their quality of life.
Independent retail analytics show that households that shopped strategically during last year’s Yakata saved up to 35% on essential items: refrigerators, generators, laptops, and groceries. These are not luxuries; they are investments in stability and productivity, made possible by Konga’s pricing and flexible payment options.
Beyond savings, Yakata has reshaped consumer behaviour. It has taught shoppers to anticipate value, plan ahead, and expect quality without compromise. It has evolved into a trusted national tradition.
Industry data reinforces its scale. The 2024 edition generated over ₦12 billion in transaction value across electronics, fashion, appliances, and groceries, with small and medium sellers benefiting through Konga’s marketplaces.
In essence, Konga Yakata is not just a sales event, it is a market stimulus. It challenges the narrative of helplessness in the face of inflation by creating a commercial environment built on trust, affordability, and value. Through innovation, efficient logistics, and consumer-focused fintech, Konga has turned Yakata into a lever of national economic resilience.
As global prices rise and budgets tighten, Konga Yakata stands firm, not only as a celebration of shopping, but as a purposeful act of support for Nigerian households.
Indeed, Konga Yakata 2025 is more than Black Friday Reloaded, it is proof that innovation, empathy, and strategy can rewrite the rules of economics, one household at a time.
E-Business
Report Reveals DLL Hijacking Attacks have Doubled since 2023

Dynamic link library (DLL) hijacking is a common technique in which attackers replace a library loaded by a legitimate process with a malicious one.

It is used by creators of mass-impact malware, like stealers and banking Trojans, as well as by APT (advanced persistent threat) and cybercrime groups behind targeted attacks. Kaspersky reports that DLL hijacking attacks have doubled in the past two years.
Kaspersky has observed this technique and its variations, like DLL sideloading, in targeted attacks on organisations in Russia, Africa, South Korea, as well as other countries and regions.
To further enhance its protection capabilities against this threat, Kaspersky SIEM has introduced a specialised AI-based subsystem that continuously analyses information about all loaded libraries.
The new feature has already proven effective, helping to detect an attack by the APT group ToddyCat. It enabled the threat to be identified and blocked at an early stage, preventing any impact on the targeted organisations. The model also uncovered attempts to infect potential victims with an infostealer and a malicious loader.
“We are seeing DLL hijacking attacks become more common, where a trusted program is tricked into loading a fake library instead of the real one. This gives attackers a way to secretly run their malicious code.
“This technique is difficult to detect, and this is where AI can help. Using advanced protection techniques empowered with AI is now essential to staying ahead of these evolving threats and keeping critical systems safe,” says Anna Pidzhakova, Data Scientist at Kaspersky’s AI Research Center.
Securelist has published two related articles: the first explains how a machine-learning model was developed to detect DLL hijacking attacks, while the second describes how this model was integrated into the Kaspersky SIEM platform. The updated Kaspersky SIEMnow features AI functionality for detecting signs of DLL hijacking attacks, improving detection efficiency.
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