E-Business
Kaymu Harps on Mobile Advertising for Online Marketplaces

Kaymu, leading online marketplace, has identified how online marketplaces can monetize mobile marketing, highlighting the functions mobile marketplace apps should possess at the Mobile West Africa Conference 2014 in Lagos.
With the country’s mobile and internet penetration rate at a rise, it is evident that a larger percentage of consumers of product and services are on the mobile devices making it imperative for brands to maximize the opportunities provided by the platform.
Some of the major techniques used in maximizing mobile devices for marketing purposes include; SMS/USSD, mobileapps and websites, and mobile advertising on social media channels.
According to Massi Spalazzi, managing director of Kaymu, an ideal mobile marketplace app should have a push function that enables online platforms to target buyers based on their previous purchases and suggest a variety of products from the same seller. Such targeted messages will boost conversion and drive down consumer acquisition costs.
Another important feature enumerated is the Live Chat function that enables sellers and buyers to communicate via instant chat.
Nigerians are renowned entrepreneurs currently conducting transaction through BBM, WhatsApp and Facebook messenger as such a live chat will offer a better platform to an existing trend.
Similarly a snap and share function integrated into the share option of the photo gallery reduces the upload tunnel from four interactions to two interactions.
Taking eBay as a pointer, mobile innovation has been a key force behind eBay’s strategy to make buying and selling easier and the brand recorded 100 million app downloads in 2012 with
twelve times more listings done via mobile phones and mobile commerce growth recorded at 85%.
Spalazzi further stated that according to market research carried out by the online marketplace, mobile websites help reduce bounce rates by 8% and conversion up to four times on tablets compared to mobile phones.
On comparing the Kaymu Nigeria marketplace to other markets across Africa, the firm established that retail structure of markets affects the success of marketplaces.
Judging by its population, it is no surprise that Nigeria has a larger number of sellers of African markets.
The firm identified supply as one of the features that affects the products sold on the platform, stating that influx of goods from foreign countries pushes traders to find diversified sales channels, online and mobile being some of the more recently popular channels.
Kaymu is Nigeria’s leading safe online market place where buyers and sellers can meet and make the best deals for used or new products, such as smart phones, computers, fashion and clothing, home appliances for the cheapest price thanks to the fixed or auction pricing system.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
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