E-Business
Konga as e-Commerce Global Game-Changer

By Ray Umukoro
When global economy pundits describe Africa as the next frontier, they are merely reacting to strong stimulus coming from the continent, especially in the areas of improving agro-economy, commerce, internet penetration and increasing capacity to harness the abundance of raw materials within the continent.

Among these stimuli is e-commerce.
Africa is witnessing quantum leap in internet penetration and increased deployment of internet-enabled handheld mobile devices. This is the fuel driving up e-commerce on the continent once considered a clear outsider in the tech-driven e-commerce ecosystem.
At the cusp of the growing e-commerce market in Africa is Konga, trading under the name konga.com. Since its acquisition in 2018 by Zinox Group, in one of the most discretely executed corporate ‘coups’ and seamless acquisitions on the continent, Konga has continued to beat the odds and confound book-makers.
Within the first two years after its acquisition, Konga had re-invented itself, growing its turnover by over 800 percent, cut inherited serial losses and re-focused its corporate values by being more customer-centric, while deploying superior technology to achieve more. Leveraging light-years-ahead technology, Konga has been able to run lean and mean, delivering last mile in real time ahead of the competition and offering a new threshold of value-for-money in a manner never before witnessed in Nigerian e-commerce bourse.
E-commerce business all over the world comes bundled with several complications. It’s expensive usually with initial huge losses. It’s technology-demanding and requires conscious long-term investment and patience. To ride the tide, operators must work round these treacherous complexities which include heavy investment in back-end technology, innovativeness to adapt to fast-changing consumer tastes and technical paradigm shifts. All of these would require seamless and steady retooling of strategies.
In Africa, e-Commerce is largely the playground of the youths. A huge chunk of the patronage comes from the youths, the nouveau riche, the upwardly mobile, dashing generation of purpose-driven, career-minded men and women who have little time to spare on making physical, in-shop purchases. Konga appeals to this group because its leadership is driven by young men and women who understand the tapestries and nuances of multi-tasking and time-management in the modern era.
Konga’s ownership is truly Africa. This gives it a head-start in the continent’s e-Commerce space. It has been able to combine indigenous manpower with a network of quality foreign technical service providers. An e-Commerce house is as good as its back-end. Top e-Commerce outposts in the world who have remained at the cutting edge of competition despite the inevitable turbulence share a common denominator.
They are the ones that spend big on infrastructure. Back-end infrastructure and manpower capacity drive the process. Konga understands this and has spared nothing in upscaling its infrastructure and upskilling its staff to global standard. Within the first two years of its acquisition, the investors quietly and deliberately built top-notch nationwide facilities and restructured the firm’s technologies to fit into the new vision and ambition of emerging as a global brand.
On May 1, 2018, barely three months after its acquisition, Zinox merged Konga.com with its omni-channel retail outfit, Yudala. The product of that mega-merger was a swifter, bigger company which retained the brand name, Konga. This was how arguably the biggest e-Commerce and retail company in Africa was born. But beyond that, Konga has continued to astound market watchers with its innovativeness in payment services, delivery to last mile and a steady decline in inherited market churn.
Statistics clearly show that soon after the acquisition, Konga customer churn dropped considerably. Customer churn is the rate at which customers stop doing business with an organisation. It’s the percentage of subscribers who discontinue their subscriptions to a service within a given period.
In the e-Commerce market, customer churn has been a big issue as some customers after experiencing unsavoury transaction with an e-Commerce house, not only discontinue patronage but enlist to share their ugly experience with friends and people in their network (professionals, business associates and partners etc.) and, in the process win them over to also discontinue patronage of that organisation. This has been one of the downsides of some e-Commerce companies: their inability to retain existing customers, let alone grow their customer base.
A couple of factors are responsible for this. Lack of customer satisfaction, late and untimely delivery of goods to clients, foisting substandard products on customers and poor customer care service are among the reasons for customer-hesitancy and eventual withdrawal of patronage.
This is at the root of the poor marketplace performance of many e-Commerce outposts. The new owners of Konga have overcome these drawbacks, using high-end technologies, leveraging on their affiliations with global original equipment manufacturers (OEMs) and clear understanding of the Nigerian environment.
A handy advantage of the new Konga is the combination of the online e-commerce strength of Konga.com and the nationwide branch network of Yudala. This has helped them to deliver a truly omni-channel retail for the first time in Africa.
The heavy behind-the-scene investment in infrastructure within the first 18 months of acquisition coupled with the reliance on physical Experience Centres (neighbourhood well-stocked physical Konga stores) largely ignited the fire of sustainability and profitability. This explains the miracle of Konga breaking even barely three years after the acquisition.
A combination of these factors plus the company’s ability to disrupt the market form the basis for the new push by Konga to list at the London Stock Exchange (LSE). Analysts believe that with its strong showing in Africa, Konga listing on the LSE would raise the bar for African investors hunting fortunes in the global market. It’s considered the game-changer for African investors.
Konga, as an African brand, has shown capacity to adapt, innovate and create value for both customers and investors. Going global will only help its team of young outliers rack up return on investment as well as improve the continent’s business profile on the global investment index.
Data from Statista, a renowned statistics portal, reported that the total value of e-Commerce in Africa grossed $16.5 billion in 2017 and is expected to hit $29 billion by 2022. It’s no surprise that Konga has become the fastest-growing e-Commerce house in Africa.
This further underscores the United Nations Conference on Trade and Development (UNCTAD) e-Commerce Index Report 2018 which placed Nigeria, South Africa and Kenya as accounting for more than half of the online shoppers in Africa.
Nigeria is reputed as Africa’s largest business to consumer e-commerce market in terms of both number of shoppers and revenue and Konga is at the core of this market volume. This is what it’s taking to the global market: an ingrained ability to re-invent itself at all times, innovate through the contours of competition and grow its customer base. When tomorrow comes and Konga, the e-commerce heartbeat of Africa, lists at the LSE, Africa would have made a bold statement: We are not the continent ruined, we are the continent ready to roll.
Author: Ray Umukoro, pan-Africa ICT blogger, writes from Lagos
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
E-Business
Firm Identifies AI as Common Denominator in Entertainment Industry’s 2026 Security Threats

In its Kaspersky Security Bulletin, the cybersecurity company’s researchers identified critical threats expected to affect the global entertainment industry in 2026, from ticketing and visual effects pipelines to content delivery networks, games and regulation.

Artificial intelligence is changing how people buy tickets, watch movies and play games – and it is also changing how malicious actors target those experiences.
The entertainment industry is particularly sensitive to AI because the technology does not only automate back-office workflows; it increasingly creates and imitates the core product itself – human-centered stories, performances and visual experiences.
Kaspersky researchers highlighted five critical threats emerging as AI integrates deeper into entertainment workflows and consumer experiences.
What happens when ticket markets become an arms race between algorithms and scalpers? Kaspersky predicts that AI will make dynamic pricing faster and more granular, while also giving scalpers better tools to identify profitable events, deploy bots at scale and manage resale pricing across multiple platforms.
Even when artists choose fixed face values, AI-driven resellers can recreate “dynamic” pricing on secondary markets by adjusting prices in real time based on demand signals.
How will AI-commodified visual effects affect the risk of leaks? As high-end computer-generated imagery becomes more accessible through cloud-based AI platforms, studios will connect to larger networks of small vendors and freelancers.
Kaspersky expects attackers to target this extended supply chain by compromising render farms, plug-ins or small post-production houses in order to quietly steal sequences, assets or episodes before release, bypassing more heavily protected studio environments.
Could content delivery networks become a direct target? CDNs now carry unreleased episodes, game builds and live streams for many major entertainment brands, concentrating valuable content in a small number of providers.
AI-enhanced attackers will be able to map CDN infrastructure more efficiently, locate where premium content resides and search for weak credentials or configuration errors. A single successful compromise could expose multiple titles at once or allow malicious code to be injected into legitimate streams.
How will generative tools change abuse patterns in games and fan communities? Players and power users will continue to jailbreak in-game AI companions and content editors, and to use external generative models to produce material that would normally be blocked – such as hyper-violent or sexualized scenarios – and then reimport it into games, mods, or fan videos.
There is also a risk of personal data appearing in “creative” outputs if training or fine-tuning data is not properly cleaned, for example, when lyrics, dialogue, or imagery inadvertently include real names or other identifying details.
What role will regulation and compliance play for AI in creative work? Lawmakers and industry groups are moving toward rules that require transparency about AI-generated media and clearer consent and licensing practices for training on copyrighted material.
Kaspersky expects this to drive the creation of new roles inside entertainment companies, similar to COVID-compliance managers on film sets, focused on AI governance: checking how AI tools are trained, how they are used in production and marketing, and whether they comply with contractual and legal requirements.
“As we examined different parts of the industry, it became clear that AI is the thread running through most of the emerging risks.
“By diving into this, we wanted to highlight that AI will not only help defenders detect anomalies faster, it will also help attackers model markets, probe infrastructure and generate convincing malicious content.
“Studios, platforms and rights holders need to treat AI systems, and the data behind them, as part of their core attack surface, not just as creative tools, and build security and governance around that reality,” said Anna Larkina, web content analysis expert at Kaspersky.
E-Business
Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025

Kaspersky has reported a spike in phishing emails containing malicious QR codes. Detections for these jumped from 46,969 in August 2025 to 249,723 in November 2025 – a more than fivefold growth – as cybercriminals increasingly exploit QR codes, a trend that will likely continue in 2026.

Attackers use QR codes in emails more frequently because they provide a simple and cost-effective way to conceal malicious URLs, evading detection by many protective solutions.
These QR codes are often embedded directly in email bodies or, even more commonly, within PDF attachments – an evolution that both masks phishing links and encourages users to scan them on mobile phones, which may have weaker security than work PCs.
Malicious QR codes commonly appear in mass phishing campaigns as well as targeted ones. Links embedded within them may lead to:
- Phishing forms impersonating login pages for services like Microsoft accounts or internal corporate portals, designed to steal usernames, passwords, and other credentials.
- Fake HR notifications urging employees to review or sign documents, such as vacation schedules, or even view lists of terminated staff, ultimately directing to credential-stealing sites.
- Fraudulent invoices or purchase confirmations in PDF attachments, often combined with vishing (voice phishing) tactics that prompt victims to call provided phone numbers to “cancel” or clarify the transaction, enabling further social engineering attacks.
These tactics exploit trust in routine business communications, leading to credential theft, account takeovers, data breaches, and financial fraud.
“Malicious QR codes have evolved into one of the most effective phishing tools, particularly when hidden in PDF attachments or disguised as legitimate business communications like HR updates.
“The explosive growth in November 2025 highlights how attackers are capitalising on this low-cost evasion technique to target employees on mobile devices, where protection is often minimal.
“Without advanced image analysis at the email gateway and safe scanning practices, organisations are left vulnerable to credential compromise and downstream breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
To defend against this escalating threat, Kaspersky recommends educating employees on cybersecurity and deploying a mail server security solution such as Kaspersky Security for Mail Server that provides trusted and secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.
News2 days agoLIRS to Invoke NTAA to Recover Unpaid Taxes from Bank Accounts, Others
News2 days agoAnambra Cuts Monday Pay to Kill Sit-at-Home
E-Financial2 days agoFirst Asset Management Receives Upgraded Ratings from Agusto &Co and DataPro
E-Financial2 days agoNIBSS, Others Flag 13,417 Nigerian Fraudsters on Person of Interest Portal
General News2 days agoNigeria Treats Religious Violence as Attack on State – NSA Ribadu
E-Financial2 days agoCBN Prepares Fresh Debit Card Rules to Improve ATM Services
News1 day agoTech Executives Double Down on AI, Talent and Adaptive Strategies to Lead in the Intelligence Age
E-Financial1 day agoCBN Upgrades Licences of Opay, Moniepoint, Kuda, Palmpay, Paga to National Status



















