Broadcasting
Konga Rated Cheapest, Most Reliable Source of Computers for Leading Brands
Konga, Nigeria’s foremost e-commerce giant, has been identified as the leading source for the most reliable and best-priced genuine PCs and laptops from top global brands in Nigeria, Africa’s biggest computing market.
The submission came from African PostgraduateStudents’ Research Group (APSRG),a research collective which numbers budding scholars of African origin among its membership.
The study, which threw more light on the ongoing global scarcity of chips and components because of a backlog of unfulfilled orders owing to supply chain disruptions occasioned by the COVID-19 pandemic, also provided some useful insights into the current status of PC shipment by leading computing brands around the world.
Interestingly, the research further embarked on a deep dive into the consumption of computing products in major markets such as Europe, Middle East and Africa (EMEA), as well as the Asian market.
In Africa and specifically in Nigeria, the APSRG study revealed how the COVID-19 pandemic sparked a change in the lifestyle of users in Nigeria.
Notably, it indicated a growing awareness and a remarkable rise in the use and reliance on tech gadgets and other digital devices as the pandemic and its attendant lockdown forced a closure of businesses, thereby leaving millions in Africa’s biggest market embracing a new normal of virtual work and learning.
‘‘The COVID-19 lockdown which came into force in most countries around the world after the World Health Organization (WHO) declared the spread of the coronavirus disease a pandemic on March 11, 2020, ushered in a remarkable lifestyle change in Nigeria.
‘‘With most of the populace forced to stay at home, PC purchase and usage grew astronomically in Nigeria as many turned to virtual work and learning to beat the restrictions imposed by the pandemic,’’ the study revealed.
In addition, the research indicated that the spiraling exchange rate dealt a big blow to many Nigerian consumers.
It noted that whereas PC shipment and purchasing power among Nigerians was appreciably high when the exchange rate hovered between the N300 and N400+ range, the same can no longer be said with the current scenario, with the dollar exchanging at nearly N600.
Significantly, the study equally highlighted the impact of the prohibitive cost of PCs and laptops on the purchasing power and shopping preferences of most Nigerians, with the majority falling between the low and medium range.
Statistics made available by APSRG showed that of every 100 units of PC laptop shipped to Nigeria, 81.3% are sold in excellent conditions and without returns. Out of this number, a massive 57 % are low end devices, 3.9% are high end and the remaining 20.4% medium.
APSRG revealed that almost the same ratio replicated across all shopping platforms in Nigeria were impacted by the unfavourable exchange rate, with e-Commerce giant, Konga leading by a large distance as the platform with the most competitive pricing for genuine devices across all three consumer categories.
Konga led other retailers in PC and laptop supply, reliability, and pricing. In addition, the research disclosed that for smartphones, Konga came second in pricing/availability and number seven for feature phones.
Further, the research singled out Konga for recording no case of used or refurbished computers, with APSRG attributing this to the brand’s status as the only e-Commerce firm in Africa with direct relationship with major Original Equipment Manufacturers (OEMs) and quality after sales support anchored on a longstanding contract with TD Plus Ltd., a leading tech products aftersales support companywhich has equally been credited with working with other global OEMs such as Samsung, Nokia, HP, Lenovo and Dell, among others.
In the area of global shipments, APSRG identified Lenovo, a Chinese-headquartered multinational OEM which held an impressive margin as the global leader, outpacing HP on supply by 35.6% for the same period. Dell, ASUS, Apple and Acer followed suit in that order in the area of worldwide shipments, recording significant mentions.
Further, it indicated that all global OEMs faced chips and component challenges but noted that Lenovo outdid the rest of the field in supply, availabilityand pricing.
The eye-opening research goes a long way in reinforcing a recent submission by Nigeria’s Minister of Communications and Digital Economy, Dr. Isa Ali Pantami, who had asserted that tech is the country’s fastest growing sector in view of the number of tech startups being launched and the growing contribution to the nation’s GDP.
Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
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