Telecom
Making Subscribers Integral Part of Telecom Business
The saying that the customer is king in any business also applies to telecommunications business. They number over 95 million and are spread across the vast geographical area of the country, and have become more aware of the usefulness and potentials of ICT products and services.
There are corporate, communal, institutional, individual and many other categories of users of telecom and ICT products and services. Conceptually, the consumer includes the high political office holders, the youths, the entrepreneur, the artisans, the military rank and file, the fishermen in Delta, the Fulani pastoralists on Gembu hills, and the rural women who sell crayfish at Zonkwa market among others.
The consumers of telecom products and services have many expectations to be met. They want services available at all times and at every place. The consumer wants the services to be of a good quality and affordable. The consumer wants the operator to respond at all times when he or she needs attention, and to provide explanations whenever anything goes wrong. The consumer wants to be protected at all times from being taken advantages of by service providers.
Service providers of all types of technology are investing heavily in this customer experience. A recent survey, conducted by Frost & Sullivan and commissioned by Amdocs, found that two-thirds of service providers are expected to increase their spending on customer service enhancement this year.
And increased investment is what will be required, for many reasons. Chief among them is the reality that, ‘as service providers try to offer more complex services, like they are doing today, customer service requirements increase exponentially. It is easier for customers to get confused, there are more things that can break and it is harder for customers to decipher competitive offers and determine what they want.
Telecommunications operators have two basic ways to attend to subscribers’ complaint on its network. They establish customer care shops, which are centres designated for solving subscribers complaint that require them to bring either their phone or computer as the case may be in internet service physically to the shop for the problem to be resolved. Products of such network operator are also sold at customer care centres. Another way through which complaints of subscribers are addressed by operators is through customer service contact centres. A customer service contact centre is a department in the operations of the network that addresses complaints through voice or email to a toll free line of the network.
Challenges in addressing complaints
Having a functional customer care shop and contact centre is one leg of effort by operators to take care of subscribers, while training and monitoring of those working in these departments are another leg which to many, is the most important in customer service delivery.
A visit to some telecommunications operators’ customer care shops will explain the need for those workings at such centres who act as interfaces between the company and their subscribers to be well trained both in understanding the services being rendered by the operating company as well as the manner of treating customers. Some of the ‘so called’ trained staff at most customer care centres lack the required technical knowledge of some product at offer less talk of solving the problems that are brought to them. This writer had issues with his data service of one of the Global System for mobile communications (GSM) operators, he called the customers service centre and the attendant that spoke to him after holding him on for 25 minutes could not resolve the issue but directed him to any customer care centre around his area. When l got to the customer care shop, behold the problem was resolved through recharging the phone with any amount of airtime above N100.
Another subscriber that spoke to Nigeria CommunicationsWeek, narrated how he was unruly treated at a customer care shop of a telecommunications operator, when he went for a welcome back pack at the shop. He was meant to stay two and half hours longer at the shop because he vehemently condemned the way the attendant at the shop was responding to customer inquiring. These are few instances of pains that subscribes go through in the hands of unqualified customer care attendants at customer service centers of telecommunications operators.
The most worrisome of the woes of customers of most telecommunications service provider is their inability to resolve issues through their customer contact centres. A dial to most operators’ call centre especially for pre-paid customers will prove how inefficient they are. The Interactive Voice Response system will give you different options including talking to customer representative by dialing 0. When the subscriber dial 0 as requested the system will continue playing an endless music of advert jingle of the operator endless.
In spite of the ongoing competition in call tariff aimed at encouraging subscribers to sign-on to operator’s network, there should be concerted effort by all operators to make customer care service an experience one.
Telecom
Mobile Money Transactions Accounted for $2 trillion in 2025

More than $2 trillion flowed through mobile money wallets globally in 2025, found the State of the Industry Report on Mobile Money 2026, prepared by the GSMA Mobile Money programme.

This is an important threshold and exemplifies the exponential growth in transaction values the industry has experienced in recent years. It took 20 years to pass $1 trillion in annual transaction values, but just four years for this figure to double.
From its inception, only 25 years ago, mobile money has now become a mainstream financial service for underserved populations around the world, empowering those without access to traditional banking services and contributing to economic growth in countries where mobile money is present. The report also found that mobile money reached 2.3 billion registered accounts in 2025, growing by 268 million.
Vivek Badrinath, GSMA Director General, comments: “Mobile money has become one of the world’s most impactful financial services. What began as a simple way to move money has evolved into a global financial ecosystem, reshaping how hundreds of millions of people manage their financial lives. The market is reaching new heights and greater maturity. Adoption and regular use are surging, and value is scaling even faster than volume, with more than $2 trillion flowing through mobile money in 2025 – doubling from the first trillion in just four years.
“Looking ahead, the industry’s growing scale and sophistication will bring new opportunities, and new responsibilities. By prioritising interoperability and cross‑border harmonisation; engaging in digital public infrastructure; strengthening consumer protection and fraud controls; and accelerating women’s inclusion and financial health outcomes, we can ensure mobile money continues to provide safe, inclusive and sustainable digital financial services.”
Regular mobile money usage is growing, supporting financial health
Regular mobile money usage has increased worldwide over the past year, with active 30-day accounts rising by 15% to 593 million. Most new registered and active accounts came from Sub-Saharan Africa, although almost every region where mobile money is offered experienced a rise.
This has led to monthly usage of mobile money accounts growing by half a percentage point to 25.7%, the highest it has been since 2021. However, this still leaves almost 75% of accounts inactive monthly, with fraud remaining widespread and transaction taxes often encouraging users to revert to cash in the countries where they’re in effect, negatively impacting financial inclusion.
Through more frequent usage, mobile money users can improve their financial health – the capacity to manage day-to-day financial needs, withstand shocks and invest in the future – by benefiting from the increasing provision of adjacent services like credit, savings and insurance.
The report found that the number of mobile money providers offering insurance increased by one-third in 2025. Mobile-money enabled credit remains the most widely offered adjacent financial service, and this is nearly matched by those offering saving options.
Regulation is supporting mobile money in improving financial inclusion
Regulation is playing a key role in expanding the reach of mobile money, the GSMA reports. Over 60% of mobile money providers believe that interoperability, know-your-customer and consumer protection regulations have supported their operations.
Although more must be done to support the industry, significant regulatory issues remain – particularly cross-border data transfer regulations, which 24% of mobile money providers report have hindered their operations.
With a supportive regulatory environment, the mobile money industry will be able to continue growing and, in turn, advance financial inclusion, especially among groups that have traditionally lacked access to banking services.
This is vital as a wide gender gap persists in mobile money account ownership across seven out of 10 countries surveyed in the report. Aside from in Ghana, Kenya and Nigeria, women who own a mobile money account are still less likely than men to have used it within the past month.
Mobile money fosters innovation for good
In addition to accelerating financial inclusion and supporting improved financial health, mobile money usage is enabling wider social and humanitarian benefits by enabling rapid payouts during crises, particularly in remote regions. However, for these and other use cases to succeed, mobile money needs to be complemented by digital financial literacy initiatives to continue responsible growth across regions and demographics.
Telecom
US Jury Finds Meta, Google Liable in Landmark Social Media Addiction Case

A Los Angeles jury has found Alphabet’s Google and Meta Platforms liable for $3 million in damages in a groundbreaking social media addiction lawsuit, a verdict expected to reverberate across thousands of similar cases against major tech firms and intensify scrutiny over addictive app designs targeting young users.

The case centres on a 20-year-old woman who alleged that Google’s YouTube and Meta’s Instagram hooked her at a young age through deliberate attention-grabbing features, with the jury ruling that both companies were negligent in their platform designs and failed to warn about inherent risks.
Judge Carolyn Kuhl noted that punitive damages remain pending, with jurors set to weigh whether the apps caused physical harm or if the firms disregarded broader user health impacts.
The plaintiffs’ lead counsel hailed the decision as a “referendum from a jury to an entire industry” signalling that accountability has arrived for tech giants long criticised for prioritising engagement metrics over youth wellbeing.
While Meta shares rose 1 per cent and Alphabet’s climbed 0.2 per cent post-verdict, both companies pushed back—Meta calling the outcome disagreeable and evaluating appeals, while Google spokesperson José Castañeda confirmed plans to challenge the ruling.
Notably, the trial sidestepped content moderation disputes by zeroing in on platform mechanics, a strategy that complicated defences; co-defendants Snap and TikTok settled pre-trial on undisclosed terms.
The ruling amplifies a decade of escalating backlash against U.S. tech behemoths over child and teen safety, shifting the battleground to courts and statehouses after federal lawmakers stalled on comprehensive regulation.
At least 20 states passed child-focused social media laws last year, including cellphone bans in schools and mandatory age verification for accounts, measures now under legal fire from NetChoice—a tech-backed group including Meta and Google—challenging verification mandates as unconstitutional.
Looking ahead, a multi-state and school district addiction suit heads to federal trial in Oakland, California this summer, while another Los Angeles state case involving Instagram, YouTube, TikTok, and Snapchat kicks off in July, per plaintiffs’ attorney Matthew Bergman.
This verdict underscores mounting parental and regulatory alarm over algorithms that keep minors scrolling for hours, fueling mental health crises from anxiety to sleep disruption, even as platforms tout safety tools like parental controls and time limits.
For Nigeria and Africa—where youth form the bulk of 300 million-plus social media users—the outcome spotlights urgent needs for homegrown safeguards amid rising app penetration and similar addiction concerns in emerging markets.
Tech accountability campaigners see the case as a potential tipping point, pressuring firms to redesign feeds, enforce age gates, and fund independent research, lest a cascade of global litigation erodes their trillion-dollar valuations.
Telecom
Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.
Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”
The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.
“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.
The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.
This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.
As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.
This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.
PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.
The report noted that AI could make these attacks even more sophisticated.
Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.
The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.
Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N
early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.
Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.
By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.
AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.
Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.
However, PwC stressed that technology alone is not enough to tackle the problem.
The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.
“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.
With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.
PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.
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