Broadcasting
Mastercard Announces Winners of its Inaugural Mastercard Women SME Leaders Awards 2022

Mastercard has announced the winners of the first Mastercard Women SME Leaders Awards 2022 at a virtual ceremony, recognizing the success of women-led businesses in 22 categories and multiple industry sectors across the Middle East and Africa.

The awards were developed by Mastercard in partnership with Entrepreneur Middle East to recognize and further empower women-owned and run SMEs across the Middle East and Africa.
Amnah Ajmal, Executive Vice President of Market Development, Eastern Europe, Middle East and Africa at Mastercard, said: “The passion that women SME owners display is unmatched, they raise the bar higher every day.
“The Mastercard Women SME Leaders Awards recognize and celebrate these inspiring women entrepreneurs, highlighting the individuals and enterprises that are shaping the future of this dynamic region.
“The judges were overwhelmed at the quantity and quality of entries and have been inspired by the amazing stories of dedication, creativity and innovation. We pass our admiration and congratulate the winners as well as everyone who was nominated for these awards.”
Winners from the UAE were:
The Designer: Maz (Mariam) Hakim, the Founder of fashion house ESPAND
The Logistician: Siddhi Joshi, CEO of Emovers
The F&B Leader: Erika Doyle, Founder & MD of the alcohol-free drinks company, Drink Dry
The Real Estate Leader: Helen Chen, Co-Founder and CEO of home search company, Nomad Homes
The Health Custodian: Sophie Smith, Founder & CEO of women’s health company, Nabta Health
The Hotelier: Judit Toth, General Manager of the Ink Hotel
The Investor: Maryam Fouladirad, CEO of technology startup funding platform, Fundii
The Fashion and Beauty Leader: Salama Mohamed, Founder of the cosmetics company, Peacefull
The Visionary: Jennifer Sault, Founder & MD of the preloved clothing company, Thrift for Good
Home-based Business of the Year: Maz (Mariam) Hakim, Founder of the sustainable clothing company, ESPAND by Maz
Celebrating and showcasing individuals and enterprises shaping economies, value chains and the digital economy, winners from Bahrain, Egypt, Kenya, Lebanon, Nigeria and Tanzania were:
Wafa Alobaidat – the Founder and CEO of Bahrain-based women’s professional development company, Playbook, was named The Leader of Tomorrow
In Egypt, Gehad Hamdy, Founder & MD of the feminist initiative to support victims of violence, Speak UP, took two awards – The Change Maker and The Humanitarian. Fellow Egyptian and Founder of the multidisciplinary arts and culture company Nadine Abdelghafar was named The Artist
Kenya was represented by winners Carole Kinoti, the social fashion entrepreneur who was named The Retailer, alongside the Principal Consultant and Founder of the wealth management firm Zoel Capital, who was named The Executive
Lebanon’s Jennifer Mansour, who Founded the children’s food company, Little Melly, was named Momtrepreneur of the Year
In Nigeria, Oluwadamilola Soyombo was named The Techie for her role as the Founder & CEO of the children’s online learning community, Skooqs, while Abimbola Ogundere was named The Educator as the CEO of the Learning As | Teach Foundation, which created the British international school, Kids Court School.
Two Tanzanian women entrepreneurs took awards – the Founder of Pugu Hills Eco-Tourism, Sairis Lucia Bugeraha, was named Professional Services Leader, alongside the Journalist from the Thompson Reuters Foundation, Menna Farouk, who was named The Media Leader
The Women SME Leaders Awards 2022 is the first initiative of its kind to recognize and showcase women-owned and run SMEs in the Middle East and Africa, with a turnover of less than US$13.6 million (AED50 million) and employing between six to 50 people.
Entry to the award’s 22 categories – which included The Designer, The Logistician, The Retailer, The Educator and The Investor – was open to all female individuals or businesses who have their offices or offer their services in the Middle East and Africa.
Other award categories included The F&B Leader, The Educator, The Real Estate Leader, The Health Custodian, the Executive, The Leader of Tomorrow, and The Visionary, in addition to others.
The Women SME Leaders Awards 2022 judging committee included Amnah Ajmal, Executive Vice President, Market Development, EEMEA for Mastercard; Mona Zulficar, Chairperson of EFG Hermes Holding; Nejoud Al Mulaik, Director of Fintech Saudi and Tamara Pupic, Managing Editor of Entrepreneur Middle East.
The awards stemmed from the inaugural Mastercard SME Confidence Index conducted in 2021, which revealed that 81% of women entrepreneurs in the Middle East and Africa have a digital presence for their businesses, compared to 68% of their male counterparts. In terms of the digital footprint of these women entrepreneurs, social media (71%) leads the way, followed by a company website (57%).
These findings were aligned with Mastercard’s global commitment to connect 25 million women entrepreneurs to the digital economy by 2025 as part of its goal to build a more sustainable and inclusive world.
The index further suggested that growing confidence levels in digital as a business imperative is tied to a deeper understanding and wider recognition among SMEs of the advantages that result from a growing digital economy.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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