E-Business
Mastering the Skills of Effective e-Marketing In Nigeria
The reason most businesses in Nigeria have not really established their online presence is because of their opinion and the way the internet is being seen. Like I have always said in my previous articles, every business should use the infrastructure of the internet in one way or the other if they want to survive this age. It gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit.
The internet will be maximized for business purposes here in Nigeria, when it is viewed as a marketing medium which has the advantage of instant interactivity and response. It should also be seen as a marketing communication tool which can reach a large number of targeted prospects faster than the traditional methods of marketing and it is cost effective too.
Bearing this in mind, the basic marketing principles for businesses should also be applied here but this time it is done differently.
Here are basic e-marketing strategies which when mastered will impact greatly on the way businesses are being done today. They also serve as a guide to help (individuals, small businesses, entrepreneurs, organizations etc.) avoid the pitfalls while taking their businesses online. They are simply:
a. How to choose the right concept for your online business
b. How to build your customer base.
Choosing the Right Concept for your Business
when establishing your web presence, the concept of your business should be well planned. This is where it all starts; good planning will determine how successful your online business will be.
Choosing the right concept for your online business involves, finding a profitable niche and building your online shop or office (your website) to suit the niche you want to play in.
A niche market according to Wikipedia (an online dictionary)is a focused, targetable portion of a market. It is a narrowly defined group of potential customers. Your online business should be one that addresses a particular need.
A.P. Giannini, the founder of Bank of America (BoA), one of the most influential bankers of the twentieth century said “serving the needs of others is the only legitimate business today.
Your success online is guaranteed when you focus on a particular small group and satisfy them. You should specialize on a core service or product for you to become an expert.
A good and profitable niche can be one in which you are already an expert in, where there is good competition resulting in demand, one you have special interest in or passion for.
After choosing the right niche for your online business, another challenge you have, is to pick the right concept for your website. Your website is your online store or office. This is very important because if you pick the wrong concept for your website you will get the wrong result no matter the market you are playing in. It also becomes more interesting when you know that there are billions of websites on the internet so you can’t afford to miss it here. Don’t just have a website, get the concept right.
The concept of your website must either be a sales website or a portal website. A sales website is one which is totally designed to sell your products or services online like amazon.com. While a portal website is one which is basically built with the mind of first providing good content, service and specific information for your prospects for free, thereby attracting more people (traffic) to it like Yahoo.
The portal website makes the bulk of its revenue from advertising and back-end products. Which ever one your business falls into, you should understand the techniques involved. Your website must also be designed in a simple way so that your prospects find it easy to navigate through in a short while.
The next thing to consider is to choose the right domain name for your business. Your domain name is simply the name of your business on the internet that is the name of your website. It is your web address which your customers will use to locate your business on the internet. It also has to be registered online ones you have selected a name.
Simple tips to follow when choosing a name for your website.
1. The name of your website must reflect the type of business you do.
2. Short and sharp names are usually very easy to remember and they also allow your prospects to spell it easily and correctly.
3. It must be unique, to reduce competition in that niche.
4. If you want to use your name, make sure you are such a popular person and that it is a personal site.
Building your Customer Base
After finding a profitable niche and building a website around your product or service, your next task is to start building a list of prospects who will become potential customers. This process is known as List building. To be successful in online business, you just have to build a database of your customers, it is always said in internet marketing that the money is in the list.
In building your customer base, the unique and specific benefits which differentiate your business from others should be emphasized and boldly spelt out. It is what will attract prospects to your website.
Like every successful business has what they are known for as their unique selling proposition (USP), here you can also regard it as the Ultimate advantage of doing business with you, Sensational offers you give your prospects and Powerful promise which you always deliver. Your USP must solve the customers’ immediate problem while you build a lasting relationship with them.
All am trying to establish here is that your marketing campaign or the focal point of your business should be on making the customer feel right, you should be customer-centric not product-centric or profit-centric, this is where most businesses in Nigeria miss It.
So in building your list, your first goal with any visitor to your website is to make them see what is in it for them within few seconds and get them on your email list. They should be made to subscribe to your email list by willingly ‘opting in’ thereby allowing you to contact them subsequently through their emails. This is known as e-mail marketing.
Web based applications such as the auto responders and the list serves now automate your email campaign and give you all the data about your prospect and the follow up details. This simple and automated act of making your prospects willingly subscribe to your email marketing messages is very important because statistics have shown that over 70% of internet users check their emails and don’t have time to browse sites.
Ones you have succeeded in getting them on your list the first time, you can have the time to build up their confidence with benefit-driven sales copy and your USP that compels them to buy your product or service always. You can also seek expert advice where necessary.
Do these simple things well you would have mastered the skills of effective e-marketing 101!
E-Business
CAC Urges Users to Secure Accounts after Cyberattack Scare

Corporate Affairs Commission (CAC) has raised alarm over a cybersecurity incident involving unauthorised access to parts of its information systems, urging users to update their login credentials as a precaution.

In a public notice yesterday, CAC, informed stakeholders that the Commission is currently reviewing the breach and assessing its potential impact.
According to the Commission, response protocols have been activated, with containment measures already in place to safeguard affected systems.
The CAC stated that it is working closely with the National Information Technology Development Agency (NITDA) and other relevant government agencies and partners to determine the scope of the incident and prevent further compromise.
“Appropriate containment measures have been implemented, and additional safeguards are in place,” the Commission stated, while advising users to monitor activities on the CAC portal and remain cautious of unsolicited communications that may arise from the breach.
Reports online claim that as many as 25 million documents may have been exfiltrated from the Commission’s infrastructure.
The claims, attributed to a cybercrime-tracking account, have not been independently verified, and the CAC has not confirmed the figures or identified any perpetrators.
The development has raised fresh concerns over the security of Nigeria’s corporate registry, particularly given the Commission’s increasing reliance on digital systems.
In February 2026, the CAC disclosed that it processes up to 10,000 business registration requests daily, following the deployment of artificial intelligence across its service delivery platforms.
It also handles an average of 5,000 customer enquiries each day via emails and call centres.
Despite the breach, the Commission reaffirmed its commitment to maintaining the integrity and security of its systems, assuring stakeholders that updates will be provided as investigations progress.
E-Business
Bridging the Divide: The Fund We Owe Our Children

By Eric Gumbo, MBS
The writer is a partner at G&A Advocates LLP, a firm with two decades of experience advising on infrastructure, capital markets, and regulatory law across East Africa.

In 1961, John F. Kennedy promised the American people something that, by any rational measure, should have been impossible: that the United States would land a man on the moon and return him safely to earth before the decade was out.
The technology did not yet exist. What existed was the decision to begin. Six decades later, that decision is still paying forward.
On April 1, 2026, NASA’s Artemis II lifted off from Kennedy Space Center in Florida, carrying four astronauts on a ten-day journey around the moon, the first crewed lunar mission in over fifty years.
It was a test flight, one rung on a ladder that future missions will continue to climb. The greatest national achievements are rarely completed in a single term. They are built incrementally, passed from one generation to the next.
Kenya is at a similar moment today. Having spent two decades advising on infrastructure and regulatory frameworks across East Africa, I have seen the pattern repeat: the countries that succeed are not those with the most resources at the outset.
They are the ones that build the strongest legal and institutional foundations beneath their ambitions. The Sovereign Wealth Fund framework is Kenya beginning to do exactly that.
The Draft Sovereign Wealth Fund Bill proposes to gather revenues from oil, minerals, privatisations, and strategic investments into a single disciplined framework. Its three purposes are clear: stabilise revenues when commodity prices fall, finance critical infrastructure, and preserve savings for future generations.
With oil reserves estimated at 560 million barrels and resource revenues projected to exceed $1.5 billion annually, Kenya is not a poor country imagining wealth. It is a resourced country deciding whether to spend that wealth on today or invest it in tomorrow.
“A sovereign wealth fund is not a savings account. It is a declaration that we believe our country’s best days are ahead, and that we intend to fund them.”
The wise farmer does not eat all the seed after the harvest. She saves enough for the next planting season, because what she holds today is not just food. It is the future.
Those entrusted with managing this fund must act not as owners, but as caretakers. Nigeria’s oil revenues once promised national transformation; five decades later, the Niger Delta remains among the most underdeveloped regions on the continent, a cautionary tale written in squandered windfalls and weak institutions.
The Santiago Principles, which the draft bill aligns with, exist precisely to prevent that story from repeating. Auditors, parliament, civil society, and the media must be empowered to scrutinise this fund as its guardians, not as obstacles to it.
Kenya is not venturing into unknown territory. Botswana built the Pula Fund from diamond revenues and transformed one of Africa’s smallest economies into one of its most stable. Ghana’s Petroleum Funds have cushioned oil shocks and preserved a heritage for future generations.
Both succeeded not because they struck lucky, but because they built the governance architecture to protect what they found.
From M-Pesa to the 2010 Constitution, Kenya has a documented history of building things others eventually copy. The Sovereign Wealth Fund is the next chapter.
But it must be written with discipline and institutional independence that outlasts any single administration. Visible returns, better hospitals, more schools, jobs funded by resource revenues rather than donor goodwill, are what will determine whether ordinary Kenyans trust this fund across generations.
When we extract minerals from Kenyan soil today, coal from Kitui, rare earth elements from Kwale, gold from Migori, we are drawing down on a balance sheet that does not belong to us alone. It belongs to the Kenyan who will be born twenty years from now, who never had a vote in how we used her inheritance.
As Xi Jinping has put it: “We must act on the responsibility to our ancestors, our generation, and those yet to come.” The Sovereign Wealth Fund is how Kenya answers that responsibility. Not with words, but with architecture that lasts.
E-Business
Nigeria Needs Some 480,000 Local DPOs for Data Protection

Nigeria needs some 480,000 data protection officers (DPOs), to develop, implement, and oversee organizations’ data privacy strategy to ensure compliance with laws like the GDPR and the Nigeria Data Protection Act (NDPA).

Currently only about 10,000 individuals possess the necessary certification highlighting a major skills gap, according Vincent Olatunji, national commissioner, Nigeria Data Protection Commission (NDPC).
Olatunji spoke on Monday at the second edition of its Data Protection Officers training and certification programme in Abuja and Lagos.
He said that the NDPC has domesticated the certification of data protection officers (DPOs) to address the widening gap in certified DPOs, despite steady growth in the number of trained professionals over the past three years.
“At the moment, we have about 10,000 certified DPOs to work in that space. The gap of about 480,000 still exists,” he said.
The shortfall reflects rising demand for data privacy skills as more businesses, government agencies and digital platforms process personal data under the Nigeria Data Protection Act.
Olatunji said the number of certified DPOs has grown from fewer than 1,000 three years ago to over 10,000, while more than 27,000 professionals now operate within Nigeria’s wider data protection ecosystem.
He said the commission is scaling up training and certification efforts to close the gap and position Nigeria as a leading source of data protection talent in Africa.
“Our goal is to make Nigeria the go-to country when it comes to sourcing qualified data protection officers in Africa,” he said, adding that the certification meets global standards.
The NDPC said expanding the talent pool could also support job creation and strengthen trust in Nigeria’s digital economy.
Tolu Fadipe, head of research and development at the commission, said data protection is becoming critical as the country moves deeper into digital systems and emerging technologies.
“As we move towards a digital economy, data becomes central and protecting that data is essential,” she said.
Adeola Sopade, lead trainer, said participants in the programme would be trained on global best practices, including data protection principles, compliance requirements and handling user data requests.
The training also includes practical exposure and internships with organisations to improve job readiness.
Participants said the programme offers opportunities for young Nigerians to build careers in technology and prepare for emerging fields such as artificial intelligence.
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