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Meet Visa: Reintroducing the Iconic Visa Brand to Everyone, Everywhere

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Inviting the world to ‘Meet Visa,‘ the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion.

Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa’s iconic brand.

More than 60 years ago, when Visa was founded, few could imagine a world beyond cash and checks. Visa’s founding vision to introduce a more secure, reliable and convenient currency in digital form began with a simple question: what if money became fully electronic? Today, Visa continues to anticipate the future of digital commerce, providing access through its secure global network working for everyone, everywhere.

“People think they ‘know’ Visa. Consumers and businesses trust the power of those four letters and see it when they open their wallet, pay a vendor, walk into a store or check out online.

“What they don’t see is how those four letters operate the most dynamic network of people, partnerships and products,” said Lynne Biggar, Executive Vice President and Global Chief Marketing Officer, Visa. “We are on a mission to ensure that Visa is seen as more than a credit card company and understood as a trusted network that drives commerce forward.”

While Visa continues to shape the physical and digital credit or debit card transaction, it also increasingly sits at the center of enabling money movement. A company built on access to economic inclusion, the Visa network connects 3.6 billion credentials, over 70 million merchant locations, tens of thousands of partners and powers more than $11 trillion in total volume annually.

Over the last five years alone, Visa has invested $9 billion in technology to shape the future of commerce, delivering a differentiated set of products, services and benefits.

Visa’s network helps enable a gig-worker with the flexibility to get paid in real time, facilitates person to person payments that can send and receive money between billions of cards and accounts worldwide, and large corporate payments to be made more effortlessly across borders, as just a few examples.

Illustrating the scope of Visa’s capabilities, initial elements of Visa’s brand evolution include:

‘Meet Visa’ films spotlight the power of the network. Developed by Visa’s global creative agency of record, award-winning Wieden+Kennedy, Visa is unveiling a short film directed by Malik Hassan Sayeed that invites the world to ‘Meet Visa,’ a network working for everyone. Complementing this introductory film is a series of shorter digital films and photography that showcase the breadth of the Visa network working to provide access and advancing commerce for real people in real places around the world.

Brought to life by some of the best and most diverse creative talent including Sayeed, Visa also worked with photographer Camilla Falquez and Argentinian directing team Pantera & Co. – Brian Kazez, Pato Martinez and Francisco Canton – to vividly capture moments such as:

  • Finding flexibility in how to get paid
  • Connecting local merchants to global sellers
  • Working on a future where crypto can buy cool things
  • Helping turn side jobs into global sensations

New Visa brand identity symbolizes change. Visa has long stood for trust, security, acceptance and inclusion. These core values, in addition to the goal of enabling access for everyone to participate in the global economy, will be expressed through a modernized, dynamic visual brand identity, built in partnership with leading global brand design firm Mucho.

The ‘Meet Visa’ campaign shares an initial glimpse into the evolved visual brand identity launching later this year, featuring refreshed colors for digital impact, a custom font created for optimal digital experiences and an updated brand symbol designed to express the purpose behind the organization.

our busines demands that the role of our company extends far beyond transactions.

Over the course of 2021, Visa’s new brand identity will become visible in all 200+ countries and territories Visa operates in, cutting across the company’s primary business strategy encompassing:

  • Consumer payments, focusing on expanding access and moving the $17 trillion spent in cash and checks globally to digital payments.
  • New payment flows including cross-border person-to-person payments and a range of value-added services that help businesses of all sizes navigate today’s landscape; identify new growth opportunities; and maintain our mission of making Visa the most secure, resilient and reliable network.
  • A diversity of offerings and solutions through burgeoning partnerships with fintechs and established brands, relationships with governments around the world and innovative technology built for the future.

“We are capturing the bold ambition of Visa with this brand evolution as a way to express what we stand for and what we strive for,” continued Biggar. “With the world reopening and with money increasingly moving in new ways, there’s no better time to showcase the work we do and the impact a purpose-driven brand with Visa’s scale can have to enable individuals, businesses and economies to thrive.”


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Lawyers Sue CBN over One-Time BVN Phone Number Change

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Incorporated Trustees of the Data Privacy Lawyers Association (DPLA), a group of legal experts and data privacy advocates and Etisang Solomon have filed a fundamental rights enforcement suit at the Federal High Court, Kaduna Judicial Division, against the Central Bank of Nigeria (CBN).

Lawyers Sue CBN over One-Time BVN Phone Number Change

The suit, officially stamped by the court on April 8, 2026, seeks to nullify a CBN circular that restricts bank customers to a single lifetime amendment of phone numbers linked to their Bank Verification Numbers (BVN).

The circular titled “Addendum to the Revised Regulatory Framework for Bank Verification Number (BVN) Operations and Watchlist for the Nigerian Banking Industry,” was issued by the apex bank on March 12, 2026.

According to the provisions of clause (c) in that document, any amendment to phone numbers linked to a BVN shall be allowed only once, with the new provisions set to take effect from May 1, 2026.

Reacting to the CBN directive, legal experts and data privacy advocates argue that this timeline and the restriction itself violate multiple provisions of the 1999 constitution and the Nigeria Data Protection Act (NDPA).

They are seeking nine reliefs from the court, including declarations that the circular violates section 37 of the constitution regarding the right to privacy, Section 24(1)(e) and 34(1)(c) of the NDPA, along with orders nullifying the impugned clause, a perpetual injunction restraining the CBN from enforcing it, and a mandamus directing the CBN to review and amend the circular.

In an affidavit sworn on behalf of the applicants, Christopher Yange highlighted the practical dangers of the policy, noting that telecommunications providers frequently recycle, deactivate, or reassign numbers that have been lost or stolen.

He cited a report from the Foundation for Investigative Journalism (FIJ) to demonstrate that phone numbers are not static assets.

Furthermore, the legal experts and data privacy advocates also contend that if a customer’s number is compromised after their single permitted update, they would be permanently barred from correcting their financial records, leaving sensitive data such as transaction alerts and One-Time Passwords (OTPs) vulnerable to interception by third parties.

Olumide Babalola, Emmanuel Okpara, and Frank Ijege of Olumide Babalola LP, applicants’ counsel, in a detailed written address spanning over 12 pages, framed the case around three core legal issues.

They argued on the first issue that a phone number associated with a BVN transcends basic administrative data, serving instead as a vital conduit for financial security, including transaction notifications, OTPs, and authentication protocols.

To bolster this claim, they pointed to several legal precedents.

Among these was the 2021 Court of Appeal ruling in Digital Rights Lawyers Initiative v National Identity Management Commission (NIMC), which affirmed that constitutional privacy rights encompass the safeguarding of personal data.

Additionally, they referenced the 2025 decision in Omotayo versus Airtel Networks, where the Court of Appeal reiterated that the privacy of telecommunications and call records is protected under the constitution.

On the second issue,they  argued that by permitting only a single update, the CBN essentially grants itself a permanent power of veto over a citizen’s right to correct their data, a move that directly contradicts the clear language of the law.

To support this claim, they referenced the 2024 High Court of Lagos ruling in Rebecca Temitope Bonje versus Guaranty Trust Bank Plc, which upheld the legal requirement for data precision and the right to rectification as mandated by the NDPA.

Concerning the third legal point, the applicants argued that the single-amendment restriction serves as a rigid, all-encompassing mandate.

They noted that it fails to consider valid circumstances like the loss or physical damage of a SIM card, switching service providers, the recycling of phone numbers, or moving to a new line for personal safety.

The legal team maintained that the apex bank could achieve its anti-fraud objectives through less restrictive measures, such as advanced identity checks, multi-factor authentication, or short-term account freezes for security verification, without compromising the fundamental rights of bank customers.

The affidavit further claims the CBN’s directive lacks good faith, citing a lack of public evidence or regulatory impact assessments.

It also highlights a failure to consult stakeholders across the banking, telecom, and data protection sectors, the absence of a structured appeal process for device loss or errors, and a general lack of alignment with the NDPA.

The lawsuit, pursues several key reliefs: a declaration that the circular is unconstitutional and breaches the NDPA; the nullification of clause (c) of the addendum; and a perpetual injunction against the phone number amendment limit.

Furthermore, it seeks a mandamus to compel the CBN to revise the circular in line with constitutional and data accuracy standards, alongside an order for the bank to implement a flexible and verifiable update framework.

 


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Finance Minister Did not Admit Errors in New Tax Laws – PFPTRC

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Presidential Fiscal Policy and Tax Reforms Committee (PFPTRC) has dismissed reports claiming that Taiwo Oyedele, minister of State for Finance, admitted errors in Nigeria’s new tax laws.

Finance Minister Did not Admit Errors in New Tax Laws – PFPTRC

Taiwo Oyedele, minister of State for Finance,

In a statement posted on Sunday via Oyedele’s X handle, the committee described the reports as “misleading” and a misrepresentation of the minister’s comments.

“Our attention has been drawn to misleading media reports claiming that the Honourable Minister of State for Finance, Mr. Taiwo Oyedele has ‘finally admitted errors in the new tax laws.’

“These publications misrepresent the Minister’s statements, falsely alleging that he urged Nigerians to await the outcome of a ‘legislative probe’, a process that has long been concluded and the gazetted copies certified by the National Assembly published since early January 2026,” the statement said.

It warned that such narratives could distort public understanding of the reforms.

The committee said the minister, while speaking at a fireside chat during the Nigerian Bar Association Section on Legal Practice conference in Lagos, highlighted early gains from the tax reforms.

According to the statement, these include an increase in the number of informal businesses seeking registration with the Corporate Affairs Commission, as well as a rise in the number of registered taxpayers from about 10 million to over 100 million nationwide.

It attributed the outcomes to provisions in the new tax laws, including exemptions for small companies and low-income earners, as well as tax relief on essential goods and services.

“These impressive results stem from the robust design and progressive nature of the new laws,” the committee said, listing measures such as exemptions on food, education, healthcare, transportation and rent, as well as the introduction of a Tax Ombud to protect taxpayers’ rights.

The committee noted that Oyedele also acknowledged that no law is perfect and emphasised the need for continuous stakeholder engagement to address any gaps through future amendments.

“He, however, emphasized that no law is perfect. Therefore, ongoing stakeholder engagement is essential to identify and address any errors or gaps for appropriate legislative updates through Finance Bills as part of a continuous improvement process,” the statement said.

It urged the public to disregard what it described as sensational reports and rely on official sources for accurate information.

“We urge members of the public to disregard sensational headlines and twisted narratives and rely exclusively on official sources and credible media organisations for accurate information regarding the tax reform and other government policies,” the committee added.

 

 


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Quest Merchant Bank Unveils New Brand Identity, Signalling Next Phase of Strategic Growth

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Quest Merchant Bank Limited has unveiled its new brand identity, marking a significant step in the Bank’s ongoing evolution following its recent name change.

The refreshed identity reflects the Bank’s strategic direction as it deepens its role as a trusted partner to institutions and investors, providing insight-driven financial solutions and a disciplined approach to supporting long-term value creation.

With a strong legacy of execution and a deep understanding of key sectors, the Bank continues to differentiate itself through measured decision-making, strong risk management, and the ability to navigate increasingly complex market environments. The new identity brings these qualities into sharper focus, while signalling a renewed emphasis on growth, innovation, and relevance in a changing financial landscape.

Quest Merchant Bank remains focused on supporting clients across their growth journey, helping to unlock opportunities, structure transactions effectively, and provide the clarity required to make confident financial decisions in dynamic conditions.

Commenting on the development, the Ag. Managing Director/CEO, Afolabi Olorode, stated: “Our new brand identity represents an important step in our journey as Quest Merchant Bank. It reflects both who we are and where we are headed, an institution grounded in experience yet firmly focused on the future. As we continue to evolve, our priority remains to provide our clients with the clarity, confidence, and strategic support they need to achieve their long-term objectives.”

The refreshed identity will be progressively reflected across the Bank’s touchpoints, aligning its visual presence with its strategic ambition and ongoing investments in innovation, digital transformation, and service delivery.

Quest Merchant Bank remains focused on reinforcing its position as a leading merchant bank, trusted by institutions and investors to unlock value and deliver sustainable financial outcomes.


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