Telecom
More Than Ever, Connectivity is Key says Ekholm
Börje Ekholm, President and CEO, Ericsson, has highlighted the importance of connectivity during times of crisis and the opportunity we now have to rethink the role of networks in the future.
Speaking from his home over a videoconference link, Ekholm delivered a keynote speech that kicked off a new series of online events, the Ericsson UnBoxed Office.
“Our absolute highest priority remains the health, safety and wellbeing of our employees, our customers and our partners,” said Ekholm reflecting on the ongoing COVID-19 crisis. “We are working hard to do what we can to contribute to the efforts to contain and slow down the pandemic.”
Ekholm stressed the importance of strong and reliable communications networks in the current environment and on staying close to customers and providing them with the best possible connectivity and network quality.
“Even when a country goes into lockdown, our engineers are still active in order to keep the networks up and running,” he says.
Ekholm provided a few examples of where Ericsson engineers have been on the front-line providing support for essential services including connectivity for hospitals in Wuhan, China and contributing to an AI data challenge with the US government.
He also highlighted the transformative changes that have been going on in the networks over the past 2 months. That shift has seen traffic move rapidly from business areas to residential areas over just a matter of days. In many networks, traffic has increased upwards of 20 percent.
Even with stay at home orders in place over much of the globe, Ericsson was able to move employees who operate customer networks from our global Network Operation Centers to home with zero impact on performance levels.
Ericsson made the transition to remote work globally already at the beginning of March and now has 85,000 employees routinely working from home.
The importance of network quality
“More than ever, connectivity is key. With the spread of COVID-19, fixed and mobile telecommunications networks have become an even bigger part of the critical infrastructure, showing the importance of quality in the connectivity,” says Ekholm.
In a recent study based on 4G life cycle data from more than thirty countries, Ericsson analyzed the correlation between network quality and financial performance. The conclusion: network quality is a powerful way to drive lower churn rate and increase the average revenue per user (ARPU).
“When we looked across all service providers, not just leaders, network quality correlated with increased ARPU and reduced churn. Put simply, investing in network quality keeps subscribers happy.”
5G offers service providers an opportunity to gain first-mover advantage and create a significant network performance gap with the competition.
“We are already seeing early signs of service providers monetizing the 5G opportunity, with positive ARPU trends and growing revenues in pioneering 5G markets,” says Ekholm.
The future of 5G
Given the importance of connectivity, and 5G in particular as critical national infrastructure, Ekholm believes that it is in the public interest to ensure that pervasive, high quality, affordable and secure networks are available when and wherever they may be required.
“5G will unlock the potential of the Fourth Industrial Revolution and will be the cornerstone upon which a country’s relative competitiveness is built. While 4G gave us the app economy, 5G will be the greatest open innovation platform ever,” he says.
Ekholm adds that 5G will drive exponential public and private sector value including efficiencies in public services and new and more effective modes of delivery, for example in healthcare, education, transport and disaster control.
“It is vital that public policy supports a narrowing of the digital divide. Governments should ensure that every citizen and business will enjoy the benefits of the 5G era equally.”
This includes, according to Ekholm, countries developing a common and holistic policy that maximizes investment incentives for the private sector. It also includes making sufficient 5G spectrum available as soon as possible and optimizing spectrum assignments to deliver expansive 5G connectivity.
“In this time of crisis, we are prouder than ever of our people, the ones who are helping us connect the world. We have the best people in the industry, and I know I speak for all Ericsson employees when I say that we are, and will continue to be, a significant company on the world stage.”
MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.
Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.
Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.
He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.
Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.
Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.
Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).
The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.
The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.
Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”
‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.
Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.
The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.
Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.
Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.
Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.
The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.
In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”
Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.
The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.
To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.
“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.
Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.
As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.
In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:
“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”
Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.
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