E-Business
Mozilla-Backed Research Reveals Main Barriers to Internet Access in Africa

Compelling Mozilla-backed research, carried out by Research ICT Africa, finds that significant barriers to internet access remains in four African countries – Rwanda, Kenya, Nigeria and South Africa.
The research aims to understand, from a comparative perspective, how the citizens use the internet when data is subsidised and when it is not.
Knowing that affordability is one of the primary barriers to Internet access and particular optimal use, the main objective of the focus groups was to obtain qualitative information that reflects the perceptions of female and male Internet users, new users, and non-Internet users from urban and rural locations about how people use the Internet.
A 2016 International Telecommunications Union report estimates that only about 25 percent of the population of Africa has access to the internet. Results of the research included the following findings:
In all the countries, across demographics, access to subsidised data did not result significantly in new users going online.
Use of subsidised data is just one of many strategies employed by users to manage costs in these four African countries.
Uptake of zero rating varied across the four countries. Awareness was low and scepticism of free services was high in Nigeria, whereas in Rwanda bundles with unlimited WhatsApp and Facebook were very popular. In Kenya and South Africa, the zero-rated services were welcomed for their cost-reducing nature.
There was substantial interest and uptake in Equal Rating-compliant, partially subsidized data bundles that provide access to the entire internet not just some parts of it (e.g., Cell C’s offering of 250MB between 1 am and 7 am for R6 in South Africa or an MTN bundle in Rwanda for Rwf 800 (USD 0.96) that provide 24 hours unlimited data).
Poor network quality and coverage limited the consumption of subsidised data since some respondents, especially in rural areas of Kenya, Rwanda and South Africa, reported that telcos with those offerings did not have coverage in their area. Indeed, many of these users only have access via the most expensive operator in that country.
Women face additional barriers to internet use, including concern of being exposed to inappropriate content online and its consequences in their intimate relationships and family responsibilities.
“Our research reveals that a significant urban-rural divide remains in opportunities to access the internet.” said Dr Alison Gillwald, Executive Director of Research ICT Africa.
“Too often the debate over zero rating glosses over the fact that many people in rural communities don’t even have access to the best subsidized offerings and have to spend largely disproportionate amounts of their already low income on mobile access, and that’s assuming they can even find electricity to charge their devices.”
“Given all the controversy around zero rating, it’s surprising to see how few research respondents in these African countries actually use or depend on zero rated data. We are, however, seeing a lot of interest in Equal Rating compliant models which provide access to all of the internet, not just some parts of it,” said Jochai Ben-Avie, Senior Global Policy Manager at Mozilla. “More must be done to connect the unconnected. This research makes clear that it’s critical we all focus more on barriers like healthy competition outside urban areas, electricity, digital literacy, and gender power relations.”
Mozilla-Backed Research Reveals Affordability A Barrier To Internet Access In Nigeria
Zero rated services are still relatively new to the Nigerian market, with Airtel launching Facebook’s Free Basics and Facebook Flex only last year.
Awareness and use of zero rating remains low in Nigeria, a country which enjoys some of the cheapest data prices in Africa. Results of the research included the following findings:
Many rural users see the internet as their access to the civilized world and the gateway to the places around the globe where they have friends and family.
Overall awareness and use of the internet has gained traction especially as social interactions, business or career enabler, and majority of participants, whether in rural or urban areas, rank the purchase of data high on their personal expense list.
There is a general belief that mobile network operators charge a hidden tariff, and whatever airtime is on the phone will be eventually deducted by the operator if one subscribes to a subsidized service.
Many non-users want to use a “big phone” (a smartphone) and would rather wait until they can afford one than use a more limited version of the internet.
Though the price of brand new smartphones keeps dropping and they can be bought for as low as $20, affordability challenges persist.
“Even in a country with some of the lowest rates for data and devices in Africa, the cost of buying a smartphone in Nigeria is still a challenge for many,” said Dr Alison Gillwald, Executive Director or Research ICT Africa. “Affordability gets disproportionate attention, but we need to do much more to improve digital literacy and supply side issues like network quality and speed.”
“This research demonstrates that Nigerians want access to all of the internet, not just some parts of it,” said Jochai Ben-Avie, Senior Global Policy Manager at Mozilla. “If we’re to bring all the internet to all people, we need to do more to improve digital literacy and understanding of the internet, especially among low-income individuals and those in rural and deep rural communities. At Mozilla we believe in equal rating for all internet users so that this shared global resource is not held hostage by the wealthy.”
The research sees opportunity and a greater outlook in the future of internet use for these countries. Infrastructural issues still need to be addressed in rural areas, in particular to increase quality of service, which would allow users to choose any operator offering the cheapest product.
The intensity of use could be enhanced through redirecting universal services funds directed at access, often by subsidising the already planned roll out of services, towards supporting the rollout of public Wi-Fi points at all public facilities such as schools, clinics, libraries and police stations.
Other factors limiting the digital participation of the poor and unskilled, particularly women, will require policy interventions than extend way beyond digital policy to the much greater challenges of human development.
Without interventions to redress broader social and economic inequality in society more the entry of more sophisticated services and devices will amplify digital inequality.
E-Business
Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.
The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.
Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.
Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.
More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.
“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.
This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.
Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:
- Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
- Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
- Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
- Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.
Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.
At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.
Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.
E-Business
FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.
He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.
As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”
He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.
Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.
“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.
E-Business
Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.
“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.
“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”
Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.
Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.
Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.
To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.
Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.
As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.
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