Mazen Mroue, Chief Operating Officer, MTN Nigeria has said that MTN mPulse planet was designed to introduce Nigerian youth to the future by stimulating their minds and intellect as well as giving them a glimpse into the future.
He disclosed this on Friday when they hosted 5000 Nigerian teens to a summer event at the Landmark Centre, Victoria Island, Lagos, with the theme “Nigeria, the future in 2044”.
According to him, the highlights of the event this year is centered on Arguments Reality/Virtual Reality, Robotics, 360 camera, driverless cars, snake and ladder, dance machine and others.
“MTN mPulse is designed for Nigerian children, teenagers and secondary school students to learn and excel in their academics, development skills for now and the future, play brain-stimulating games and others.
“We segmented our customers, and find out that teens between 9 and 14 should be given extra attention by us, as looking at their hobbies and interest, it has to do with technology, online gaming, online education.
“We packaged all these together through mpulse platform to get them exposed to the latest technologies and educational materials available as at this age, they can have a final decision regarding their own future carrier.
“So exposing them to the maximum number of technologies that will aid them in future is the essence of our celebration today,” he said.
Mroue noted that connectivity was a must for every Nigerian and it was their role to really make sure that every Nigerian had access to technology and access to the connectivity that would push the technology.
He however added that the mPulse platform was available online to all Nigerians, between the ages of 9 and 14 irrespective of where they are.
He pointed that while accessing the platform online, they could leverage all the freebies, and all the offers available for a physical interaction.
“These children are already exposed to technology, they are already using our services and are already connected, so definitely, we need to give them attention to make life easier, and enable them to take the right choice when they grow up.
“It is an opportunity for us, as well as for the country to really train our people in the early stage to take the right decision and we will ensure that all children present here gets the right attention,”he said.
He said that the key success factor for this story was their partnership with their strategic partners, and all government support, also thanking the regulator for their constant encouragement.
Also, Oluwole Rawa, General Manager, Consumer Marketing, MTN Nigeria, said that mPulse was a proposition launched last year to help catch them young from the secondary school level.
“On the website you can see a lot of content around games, education and others that will get your children interested in entrepreneurship.
“One can also see content of young children that are successful in doing new things which hovers around the future that we do not get here.
“The physical event that we are witnessing her today is to enable the children to see those things they have seen online and have a feel of them,” he said.
Lawal said that the event was free and one does not have to be rich to partake, but an avenue for everyone to experience what the future would look like and understand it.
He said that as regards pushing it out of Lagos, he said that it was also in their mind but they needed to understand what they are doing very well as it had to do with children who are very delicate.