MTN customers will now enjoy a much reduced tariff on calls with the opportunity to make calls at half-price to as many as 11 specific friends or family members while enjoying greater value for money on an extended amount of call time.
This is coming on the heels of its recently launched Betterme offer, which also gives subscribers more benefits including access to the internet at lower rates.
This is by courtesy of the re-launch of the MTN TruTalk service which has allowed for an upgrade of the Family and Friends feature.
This upgrade avails customers more talk time and an opportunity to make calls for half the rate. The value offerings provide a tariff as low as 11 kobo/sec to 11 registered numbers, eight on-net and three off-net numbers, for Family and Friends.
Using the game of football as a metaphor, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, alluded to the fact that halving of the tariff was to enable people get things done, while adding that Nigerians now have the liberty to pick their best eleven across all networks to add more value to their lives.
“For us, customer satisfaction is key, which is why we are offering even more value for money by upgrading the Family and Friend feature so our customers can talk endlessly with the best 11 members of their team, said Adekanmbi, adding: “Family and Friend allows customers to talk to 11 registered family members or friends, at a low rate of 11 kobo per minute. This tariff allows you to score great goals in your relationship, career and in life generally by providing a platform where our subscribers can share moments of bonding, conviviality and excitement in a manner that makes them better people.”
Funmi Onajide, GM, Corporate Affairs, MTN Nigeria, said with the re-launch of the MTN TruTalk service, the company is striving to meet and exceed the expectations of its subscribers, with a promise to create other innovative products in the course of the year.
“For us at MTN, the launch of these extensions to the MTN TruTalk plan is an attempt to demonstrate our understanding of the desires of the vast majority of customers. This is the desire to talk and to talk cheaper. Whilst it is true that this industry is gradually moving to Telco 2.0 – the focus on data and digital services – we also realise that there is a need to make it easier for people to talk. Although at the moment, data is the crown-prince, voice remains king,” Onajide added.
MTN TruTalk is a prepaid tariff plan that offers a flat rate of 20 kobo/sec across all networks from the first second a call is initiated.
The tariff plan does not attract a daily or monthly subscription or access fee. Customers can migrate to the service by dialling *400#. Subscribers can register 11 numbers for Family and Friends, which also allows them to register three off-net numbers by simply dialling *560*1 *the number you want to register#.
“Our pledge is to continue to enrich the customer experience by offering a robust bouquet of innovative products and services. The launch of two additional features to the well accepted TruTalk service is a testament of this pledge. We will continue to explore new, innovative initiatives to avail our customers more value for the services that we render,” said Akinwale Goodluck, Corporate Services Executive, MTN Nigeria.
The MTN TruTalk service is currently available to only pre-paid customers.