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MTN Revv Programme: Experts Train SMEs on Customer Experience and Data Analytics

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R - L, 1st Row: Chief Responsibility Officer, Ruff 'N' Tumble, Adenike Ogunlesi; Founder and Principal Consultant, Niche Customer Experience Consulting Firm, Debbie Akwara; General Manager, Customer Experience, MTN Nigeria, Kolawole Oyeyemi; 2nd Row: Chairman, FAMICRO Group, Professor Nndubuisi Ekekwe; Chief Customer Relations Officer, MTN Nigeria, Ugonwa Nwoye and Chief Transformation Officer, MTN Nigeria, Olubayo Adekanmbi at MTN’s Revv Programme masterclass on Customer Experience for SMEs on Wednesday, September 23, 2020.
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Experts at the latest edition of the Revv Programme masterclass have trained SME owners how to improve customer experience and maximise data analytics to scale their business growth.

 

The virtual conference themed: “Redefining customer experience through effective customer relationship management and data analytics” which was held on Wednesday, September 23, 2020.

 

Panelists at the conference included the Olubayo Adekanmbi, Chief Transformation Officer, MTN Nigeria,  Ugonwa Nwoye, Chief Customer Relations Officer, MTN Nigeria, Adenike Ogunlesi, founder and Chief Responsibility Officer, Ruff N’ Tumble,  Chairman, Fasmi CRO Group, Prof. Ndubuisi Ekekwe and Principal consultant, Niche Customer Experience Consulting Firm, Debbie Akwara.

 

Olubayo Adekanmbi, who is an astute business leader and recognised data scientist, shared insights on the customer mindset in a post-COVID economy.

 

According to him, “Even though we are in a new normal, we are still dealing with a person who has the capacity to adjust to every environment.

 

“As SMEs we have to observe the environment, learn from it and take actions accordingly”.

 

Ugonwa Nwoye brings over 25 years of management experience across industries including Oil and Gas.

 

She advised the participating SMEs to pay attention to diverse customer channels as they arise.

 

“You need to meet the customers where they are. To achieve this, a good customer database is essential. You need to know the kind of channels your customer wants to be reached.”

 

While sharing her experience as an entrepreneur of over three decades, Adenike Ogunlesi emphasized that customers want to feel good where they spend their money.

 

“The most important thing is that regardless of the technological tools you deploy today, it is all about the experiential economy which is the way you make people feel.”

 

While thanking MTN for the Revv initiative she noted, “This sort of platform allows SMEs to learn much quicker than the opportunity we got thirty years ago, well done to MTN”.

 

The Revv Programme was launched in August by MTN Nigeria as an initiative to train over 10,000 SMEs by adopting a four-pronged approach that includes masterclass sessions, support with productivity tools, access to market and advisory initiatives.

 

The programme seeks to help SMEs relearn, readjust, and retool their businesses in a post-COVID economy.

 

Since inception, over 5,000 entrepreneurs have attended the Revv masterclasses with more than thirty business leaders and industry experts across different sectors facilitating the sessions.

 

Participants at the masterclasses have been enjoined to take full advantage of the programme for a chance to join Y’ello 200, an accelerator programme by MTN Nigeria where select small business owners will access a broad range of technology and productivity support tools in addition to expert advisory.

 


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Paradigm Initiative Champions Digital Rights and Inclusion at Africa IGF 2025 in Dar es Salaam

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Paradigm Initiative (PIN) has reaffirmed its commitment to advancing digital rights and inclusion across Africa following its active participation in the 2025 Africa Internet Governance Forum (AfIGF), held in Dar es Salaam from May 29 to 31.

The forum convened diverse stakeholders from governments, civil society, the private sector, and academia to explore pressing internet governance issues under the theme “Building a Resilient Digital Ecosystem that Supports Africa’s Sustainable Growth and Global Leadership.”

PIN’s delegation contributed to conversations around digital security, digital rights and inclusion policy and compliance, emerging technologies, global governance, highlighting digital threats and making recommendations for an inclusive and rights-respecting digital landscape. Drawing from its research and advocacy efforts across the continent, the organisation offered practical policy recommendations aimed at fostering an open, secure, and human rights-respecting digital environment.

“The Africa IGF continues to serve as a critical space for shaping Africa’s digital future. We were pleased to contribute insights and amplify the urgent need for inclusive and rights-centric digital governance,” said ‘Gbenga Sesan, Paradigm Initiative’s Executive Director.

During the forum, PIN hosted and participated in multiple sessions, including: A panel on protecting civic space online, a workshop on bridging the digital divide through inclusive policies, and bilateral meetings with regional and global partners on shaping digital governance frameworks in the lead-up to key global internet governance conversations.

PIN’s presence at the AfIGF 2025 not only spotlighted emerging digital threats but also underscored its commitment to ensuring that all technological advancements and policies globally translate into greater digital freedoms and opportunities, not restrictions.

As part of its ongoing advocacy, the organisation will continue to engage with stakeholders across sectors to ensure that digital transformation in Africa is anchored in rights, equity, and inclusion.


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MTN Nigeria Unveils 21 Days of Y’elloCare to Empower Communities through Digital Tools

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MTN Nigeria today held the opening ceremony for the 2025 edition of 21Days of Y’ello Care, the company’s annual employee volunteerism initiative.

This year’s campaign, themed “Connecting at the Roots – Connecting Communities through Digital Tools,” will run from June 1 to June 21, 2025, and focuses on supporting communities that continue to face barriers to digital access and connectivity.

MTN Nigeria kicked off on Sunday June 1 with trainings across different locations in Lagos where staff of the company volunteered to delivered training in valuable areas such as digital marketing and personal branding and employability skills.

In line with the Group-wide campaign theme, MTN Nigeria is implementing a series of grassroots initiatives aimed at expanding digital inclusion and connectivity in underserved areas.

Planned activities include equipping schools and community youth centres with devices, digital literacy workshops, deployment of community Wi-Fi access points, support for digital entrepreneurship and the establishment of an all-in-one Y’ello Pods across the country that will provide a digital hub for learning and support financial inclusion.

Speaking at the opening ceremony held in Lagos, Karl Toriola, Chief Executive Officer, MTN Nigeria said, Y’ello Care matters to us because we’re a digital company and we’re operating in an environment where there are so many needs. At MTN Nigeria, we care, and we want to show our direct connection and responsibility to the communities we operate in.

Now in its 18th year, Y’ello Care is a groupwide flagship MTN employee volunteering initiative that encourages MTNers to volunteer their time and expertise to support positive social change.

The campaign reflects MTN’s purpose to enable the benefits of a modern connected life for everyone and is anchored in the company’s core values.

In 2024, in a remarkable demonstration of corporate volunteerism, MTN staff, through the Y’ello Care initiative, reconstructed a school block at Iwerekun Community High School, Lakowe. This effort has restored hope and significantly improved learning conditions for both students and teachers.

For further information, updates on “21 Days of Y’ello Care”and MTN Nigeria’s commitment to social development, please visit yellocare.ng or follow us on social media.


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Google’s Open Buildings Data Empowers Africa’s Health and Climate Progress

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Fresh, on-the-ground evidence from health planners and climate analysts in Rwanda, Nigeria and South Africa shows how the Open Buildings dataset, which maps more than 1.8 billion structures, is helping frontline projects close service gaps and strengthen community resilience.

Across the continent, artificial-intelligence tools are graduating from pilots to public-service workhorses, powering everything from crop-price forecasts to live language translation. Open Buildings—developed by researchers at Google Research Africa—is part of that shift, proving that open, locally guided AI can turn sparse data into timely decisions without locking African problem-solvers behind paywalls or proprietary gates.

In Rwanda, the Ministry of Health and Kigali-based Sand Technologies resited rural clinics with help from the dataset. Their new blueprint aims to bring 92% of citizens within a 30-minute reach of care, trimming journeys that put mothers and newborns at risk.

Across Northern Nigeria, epidemiologists at AFENET and geographers from WorldPop uncovered 10,250 buildings, guiding vaccinators who reached 70% of the zero-dose and under-immunized children identified through the mapping in just six months.

Meanwhile, the World Resources Institute (WRI) has already applied this flood-risk modelling in Dire Dawa, Kigali, Musanze, Gqeberha and Johannesburg, combining two-dimensional hydraulic simulations with building footprints to create block-by-block exposure maps.

The need is pressing: Nairobi is still recovering from the May 2024 floods that displaced more than 278 000 residents, while Johannesburg’s rapid growth along the flood-prone Jukskei River continues to heighten vulnerability

These projects tackle challenges felt across the continent. Africa still has about 8.7 million “zero-dose” children who receive no routine vaccines each year, while the urban population is projected to almost double to nearly one billion people by 2035— forcing new homes into high-risk floodplains and informal settlements.

By giving ministries, city engineers and NGOs a street-level view of where communities are growing and how they change over time, the Open Buildings dataset lets limited budgets flow to the people and places that need them most.

Dr Aisha Walcott-Bryant, Research Scientist & Head, Google Research Africa, “These projects show what happens when local expertise meets open, scalable technology: mothers reach clinics sooner, children receive long-overdue vaccines, and city planners get ahead of the next flood.

“We’re thrilled to stand beside partners who turn data into decisive action, proving that AI’s highest calling is to solve real-world challenges.”

From lifesaving clinics to climate-smart cities, these projects show how open AI is fast becoming Africa’s quiet engine for equitable progress.

The Open Buildings dataset—along with sample code, tutorials and its new 2.5D layer—is freely available at g.co/openbuildings.


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