MTN Nigeria riding on the phenomenal rise of mobile penetration in Nigeria and the success of the local film industry, has introduced a mobile entertainment application platform called MTN Afrinolly, for the benefit of lovers of the local entertainment industry.
MTN Afrinolly was developed in 2011 as a first-of-its-kind mobile application for Nigerians, Africans and lovers of African entertainment worldwide. The application aggregates the latest information on African movie entertainment, giving mobile phone users access to latest African movie trailers, music videos, comedy and more.
Larry Annetts, chief Marketing and Strategy officer, MTN Nigeria, said the service which is available for free to Blackberry, Android and Nokia phone users, enables users to read entertainment news and gossip, track celebrities, listen to music and share it with their friends on Facebook and Twitter.
He explained that the app provides mobile access to exclusive MTN content through the Y’ello Centre, a multimedia portal with a variety of local content, including videos and music from Kulture Fest and MTN Project Fame, amongst others.
“Very few mobile phone manufacturers, mobile operators and value added services providers are investing in locally relevant content. In the same vein, locally developed mobile apps are not yet enjoying the pride of place they deserve. At MTN, we have made a commitment to support the local apps community and lead the campaign to raise awareness among mobile subscribers who are still unaware of the full range of potential services they can enjoy via their mobile phones,” said Annetts.
Wale Goodluck, Corporate Services executive, MTN Nigeria while speaking on the development said MTN is committed to leading innovation to bring its customers services that will enable them to excel in all aspects of their lives.
He said MTN Afrinolly has emerged as a fundamental enabler of active, productive and fun-filled lifestyle, as customers are able to access relevant content on the go on their mobile devices.
“MTN Afrinolly app is easy and fast to download and the app makes it easy to access local and relevant content as it relates to movies, music videos, celebrity news and social media platforms.
The app also serves as a platform for promoting user-generated content, such as movie reviews and ratings, thus empowering users to actively engage with the content provided, and fully enjoy the fun available, on the platform”.
MTN is keen on becoming a huge supporter of our local mobile application development industry and will continue to invest in this space in the overall interest of local mobile phone users and the entire country.