General News
MTN Trains 10,000 SMEs on Smart Marketing

MTN Nigeria has equipped locally owned small businesses with skills on sales and marketing in a training session featuring leading industry experts, as part of the ongoing The Revv Programme.
Using a four-pronged approach including masterclasses, access to market, productivity tools support and advisory initiatives, the programme aims to reach and support 10,000 small and medium scale enterprises (SMEs) across Nigeria.
A total of nine masterclass sessions will be delivered by MTN executives and industry experts after which 200 SMEs will be selected to join MTN’s Y’ello 200 accelerator programme, giving them exclusive access to a broad range of technology-driven tools and services.
At the last edition of the Revv Programme masterclass themed: “Smart Marketing & Sales – Your Customers are out there” which held virtually on Wednesday, September 9, 2020, industry experts showed the SME owners in attendance how to navigate the murky waters of effective sales and marketing especially when digital is their only avenue.
Panelists included the Chief Marketing Officer, MTN Nigeria, Rahul De, Chief Sales & Distribution Officer, MTN Nigeria, Adekunle Adebiyi, Founder, BTDTHUB, Dipo Awojide, Founder, Trainquarters, Stephanie Obi, Founder and CEO, Terragon Group, Elochukwu Umeh and Country Sales Director, JCDecaux, Opeoluwa Filani
Rahul De has been the Chief Marketing Officer of MTN Nigeria since 2015. Prior to that, he was the Chief Marketing Officer at MTN Ghana and has occupied senior roles across Asia and Africa.
In his wealth of marketing knowledge, he shared that building trust is key and every product must fill a gap if they want to achieve that cutting edge marketing they require.
“As SMEs, we need to understand the gap areas we are filing. Once this is identified, the SME owner can proceed to build trust with customers”, Rahul said.
Also speaking at the masterclass, Adekunle Adebiyi, chief sales and distribution officer, MTN Nigeria, shared that the most important thing to look at is the product and the ease of accessing it.
According to him, “apart from coming up with innovative ideas to make the product better, you need to expand your base by taking the product to where the customers are”.
While moderating the masterclass, Josephine Sarouk, General Manager, Regional Operations, Lagos & South West, shared that MTN has partnered with Facebook to offer Digital Marketing training sessions to the small business owners participating in the Revv Programme masterclasses.
“We are also partnering with Facebook and we will be offering Revv Programme Digital Marketing training sessions and invites will be shared with all participants”, Josephine said.
The Revv Program was created to help small business owners rethink and retool their operations to enable them withstand the impact of the COVID-19 pandemic.
This is not the first of this kind of intervention by the telecommunication giant. In 2018, MTN launched the “Man In The Box” campaign to support small businesses with technology solutions and create awareness for them by showcasing their businesses in MTN LED “Boxes” for 24 hours to the entire world.
General News
Top Nigerian Startups Secure Funding Boost @ iHatch Demo Day Awards

Nigeria’s startup ecosystem received a fresh injection of momentum as top emerging ventures secured funding and investor attention at the iHatch National Demo Day, where Interface Africa clinched the highest prize of $15,000.

The 4th cohort of the NITDA–JICA-backed accelerator brought together founders, policymakers, and venture stakeholders in Abuja, showcasing innovations ranging from clean-energy financing and digital food marketplaces to next-gen fintech tools.
The startups went rounds of running through state-level selections and regional competition. iHatch was established in 2021 as a strategic partnership to create an enabling environment for young Nigerians to develop and scale their innovative solutions.
The iHatch National Demo Day (4th Cohort), is an initiative by NITDA and JICA which provides a clear pathway for homegrown talent to contribute significantly to economic diversification and digital transformation.
After rigorous selection processes, the top founders converged to pitch their innovations, recognised the standout performers, which are:
Interface Africa with $15,000, the firm is driving Nigeria’s clean energy transition by enabling structured and affordable solar financing.
Ahioma with $12,000, the firm enhances food accessibility with a digital marketplace connecting consumers directly to trusted vendors.
Linia Finance with $10,000, the firm is helping Nigerians take control of their finances with tools for budgeting, tracking, and smart money planning.
Chapta got a laptop reward. They delivering an offline-capable school application ensuring consistent, accessible learning for students everywhere.
Softdrop also got a laptop reward, they solve logistics challenges through a modern delivery platform designed for speed, convenience, and efficiency.
General News
Fidelity Bank to Host Virtual Masterclass on New Tax Law

Fidelity Bank Plc, a leading financial institution, will host a free virtual training on the Nigeria Tax Act 2025 (NTA) as part of its commitment to helping small businesses prepare for the upcoming legislation.

Fidelity Bank
The masterclass is scheduled for 10:00 AM (Nigerian time) on Friday, 12 December 2025. It will provide participants with clear insights into changes in the tax framework, the impact on income and business operations, and practical steps to avoid penalties in 2026.
Attendees will also learn strategies to stay ahead in an evolving regulatory environment.
The Nigerian government enacted major tax reforms on 26 June 2025 when President Bola Ahmed Tinubu signed four tax bills into law.
These Acts will take effect on 1 January 2026 and represent a significant overhaul of the country’s tax system.
The reforms aim to modernize and harmonize Nigeria’s tax framework, improve revenue generation, broaden the tax base, and create clearer rules for individuals, businesses, and government agencies.
“Our decision to host this masterclass reflects our commitment to empowering businesses with the right information ahead of the commencement of the new tax regime.
“Information is money and a well-informed business owner is already steps ahead in the race to success.
“This is why we are bringing experts to provide accurate details and demystify the tax act,” said Osita Ede, Divisional Head, Product Development, Fidelity Bank Plc.
Interested participants can register via https://bit.ly/2026TaxLawMasterclass .
General News
PalmPay MD Seeks Deeper Financial Inclusion @ CeBIH Annual Conference 2025

PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better serve Nigeria’s underserved and unbanked populations.

Speaking during a panel session titled “Social Inclusion, A Veritable Tool for Financial Inclusion,” Chika Nwosu joined other industry leaders to share insights on strengthening participation among women, rural dwellers, low-income earners, and other financially excluded groups.
Chika Nwosu highlighted PalmPay’s commitment to inclusive finance through its 500,000-strong agent network, which enables seamless cash-in/cash-out services for unbanked users across Nigeria. He also emphasised the importance of PalmPay’s USSD platform, 861#, which allows users with basic phones or limited internet access to perform essential financial transactions.
“Financial inclusion goes beyond access; it must be equitable and tailored to real-life needs,” Chika Nwosu said. He shared how PalmPay leverages behavioural insights to design impactful services, including affordable health insurance, reliable bill payments, merchant solutions, and automated savings features that support financial discipline among users.
The session further examined the role of grassroots agents and community touchpoints in driving last-mile adoption. Chika Nwosu noted that PalmPay’s widespread community presence continues to build trust and encourage excluded populations to embrace digital financial tools.
The session was moderated by Ronke Kuye of the CeBIH Advisory Council and featured representatives from E-Doc Online, SmartCash Payment Service Bank, SANEF, and EFINA.
PalmPay reaffirmed its commitment to driving accessible, secure, and inclusive financial services for all Nigerians. PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.
PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.
Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.
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