MTN Unveils’Y’ello Star’ A New Musical Reality Television Show

MTN Nigeria has announced the launch of a new musical reality television show, dubbed ‘Y’ello Star’.

The Nigerian leading ICT Company made the announcement recently, at their head office at Falomo, Ikoyi.

The talent hunt show seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality.

L-R: Chief Marketing Officer, MTN Nigeria, Rahul De, Chief Operating Officer, MTN Nigeria, Mazen Mroue, Singer and Songwriter, Chidinma Ekile, Award-Winning Actress, Nse Ikpe-Etim and Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo during the announcement of a new music reality show; Y’ello Star by MTN on February 16th, 2020 in Lagos.

Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music.

Y’ello Star takes this further by bringing the process of creating the ultimate superstar to every Nigerian television screen.

Speaking at the reveal, Rahul De, chief marketing officer, MTN Nigeria said, “We know that there are a lot of talented people in Nigeria who need to turn up their musical careers.

“This platform will help launch them to musical heights.  We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”

L-R: General Manager, Brand and Communications, MTN Nigeria, Richard Iweanoge; Veteran OAP, Olisa Adibua; Chief Marketing Officer, MTN Nigeria, Rahul De; Chief Operating Officer, MTN Nigeria, Mazen Mroue and General Manager, Corporate Affairs, MTN Nigeria, Omasan Ogisi at the announcement of MTN Y’ello Star, a new music talent hunt platform by MTN Nigeria on Sunday, February 16, 2020, at MTN Plaza, Ikoyi, Lagos

Regional auditions are holding in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.

MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture.

MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time in a bid to promote unbridled talent on the global stage.