In a rare demonstration of commitment and innovation, leading Information and Communications Technology (ICT) Company, MTN Nigeria has partnered with 10 lucky customers to enable them accomplish their New Year resolutions that were made using the My 2015 BetterMe app.
Primed as the go-to app for self improvement within the Nigerian mobile space, the MTN My2015 Application enables customers achieve more by providing access to information around healthy lifestyles, self improvement programmes, education, public holidays, prophesies for the year and security, amongst others.
Using the 2015 Resolution feature on the app, MTN subscribers were encouraged at the beginning of the year to upload their 2015 resolutions.
As a reward for their efforts at being better, this partnership will see MTN assist 10 customers to achieve their 2015 Resolutions uploaded on the My2015 App, ranging from weight loss, financial guidance, professional certification, entrepreneurial training, amongst other life enriching opportunities.
Speaking at the presentation of winners of the initiative, Bayo Adekanmbi, chief marketing officer of MTN Nigeria, expressed the company’s willingness to demonstrate its values while keeping its promises to exceed customers’ expectations and set bench marks in helping them become better people.
According to Adekanmbi, “we are celebrating people that we would call the better me generation. People who have left the ordinary and have used the power of the internet to redefine who they are. People who have codified their aspirations through MTN and are willing to go the extra mile to become better”.
Continuing, he said, “We are happy that some people took the challenge seriously and trusted MTN as a partner in their quest to become better. This explains why we have gone the extra mile of picking people randomly whose resolution mean a lot to us and can provide inspiration to other people, partnered with them and make their resolutions become reality.”\
Furthermore, Adekanmbi urged Nigerians to view the issue of resolutions as not just a January affair but as an everyday commitment to becoming better in all spheres of endeavour while assuring Nigerians of MTN’s commitment to partnering with and helping them to bring their plans to fruition.
On his part, Richard Iweanoge, general manager, Consumer Marketing, provided the rationale behind the 2015 resolution promo.
“Our intention at the launch of the Better Me campaign is to help a lot more Nigerians access the internet through apps, because it is the simplest route to go. We also felt strongly that it is not enough to make New Year resolutions; we needed to create an opportunity for those resolutions to come to pass.”
The beneficiaries who could not hide their joy profusely expressed gratitude at the opportunity to partner with MTN in bringing their resolutions to reality.
One of the winners, Amarachi Ahaneku, a young entrepreneur who lives in Osogbo had made a resolution to expand her food packaging business and attend relevant courses that would help sharpen her skills.
“When a big company like MTN says that they want to help you achieve your New Year resolutions, it makes me very grateful to God and makes me very happy. Beyond the joy in my heart, I am also happy because their involvement will make a very big difference in my business. I see my business taking a great leap as a result of this partnership,” Amarachi said.
To benefit from the life enriching propositions on the My2015 App, text 2015 to 131 to download the App for FREE.