MultiChoice, the leading provider of premium pay television on the DStv and GOtv platforms, has renewed its commitment in boosting content on its channels with the digital migration plan scheduled to take place by June 2015.
The company said that its subscribers need not worry as it has perfected plans to ensure that contents are enhanced on its platform, thereby declaring its readiness for the digital migration.
In line with the Digital Switch over propagated by the National Broadcasting Commission (NBC) in tantrum with the International telecommunication Union (ITU’s) mandate, MultiChoice said through DStv and GOtv respectively, it has plans to collaborate with the Commission to ensure effective delivering of contents, especially, locally developed contents.
Speaking during a media parley at the weekend, in Lagos, Mr. Martin Mabutho, general manager, marketing and Sales, MultiChoice Nigeria, said that DStv would offer the best to its subscribers during and after the ongoing world cup in Brazil on its channels.
He added that the excitement of the games would be taken from the event scenes to the television screens of the subscribers without disruption.
Mabutho added that the broadcast right, as already secured by MultiChoice, would be effectively utilized within the period and other sporting seasons, as well as the Big Brother Africa (BBA) season 9 due to commence soon.
He said, “Plans are on the way to ensure that we deliver this content on GOtv platform which is the first for us, and we would also unveil year end programming which cannot be disclosed at this time. And from the programming point of view we are looking really solid”.
On her part, Mrs. Elizabeth Amkpa, general manager, GOtv, said that the pay TV Company would increase its programme, enhance picture and audio clarity without increase in subscription rate.
According to her, GOtv would be partnering with NBC in the digital migration process to ensure it delivers the best service to its customers which cuts across the country.
Amkpa further explained that the defects from payment vendors in terms of subscription issues would be thoroughly addressed and that subscribers should always direct their complaints to its customer care unit which was attested to have been efficient.
Explaining further, Mabutho said that MultiChoice has done much in its corporate social responsibility (CSR) initiatives that border around education and health.
He said as part of its CSR, MultiChoice has embarked on the resource centre project, an educational scheme committed to the effective use of information technologies (ICTs) for enhancing teaching, learning and management processes in the nation’s education system
The MultiChoice resource centre project is currently up in 284 schools in 28 States of the Federation.
Recently, ten public secondary schools in Bayelsa State were added to the list of beneficiaries of the scheme.