Broadcasting
Netflix Seeks Telco Partners to Unlock African Market

With their well-established customer bases and online payment methods, operators could prove to be lynchpin partners in unlocking African markets for the streaming service.

In recent months, Netflix has been strengthening its focus on Africa, both in terms of gaining new subscribers and diversifying its content.
Back in May, Netflix launched an initiative called ‘Made In Africa, Watched by the World’, which included the adding a large number of African shows, films, and documentaries to their portfolio.
“We want you to know that if you’re looking for the best African stories, then you will find them on Netflix. We are going to expand heavily to ensure that goal is met,” said Dorothy Ghettuba, Netflix head of Africa originals.
But more than just diversifying their video offerings, this also a process of proving the company’s renewed commitment to the African continent, supporting local film makers and creating content of interest to African consumers.
For a myriad of reasons, Africa has proved a very hard nut to crack for Netflix. For a company that has almost 200 million subscribers worldwide, only around 1.4 million of these are in Africa.
While there are many hurdles to overcome here, from pricing to internet access, Netflix firmly believes that premium video services can be profitable on the African continent; indeed, its continental rival, pay-TV firm Multichoice Group, currently boasts around 20 million subscribers in almost 50 African countries.
Multichoice also recently launched a direct streaming competitor to Netflix, called Showmax.
Recently, Neflix has expanded trials of mobile-only subscription plans in South Africa and Egypt to include additional African nations, including Nigeria, aiming to boost overall subscriptions.
This seems a sensible strategy; as a continent, Africa’s mobile penetration rate far exceeds that of fixed broadband, meaning for many potential customers mobile is the only way to access video streaming services.
Nonetheless, the cost of these plans, though far cheaper than a traditional subscription, still remains prohibitive. In Nigeria for example, the Netflix mobile subscription plan costs around $2.65 per month, while a classic subscription costs around $7.50.
However, the problem here becomes apparent when you consider that around 40% of the country’s almost 200 million people still live on less than $1 a month.
While mobile internet access is certainly rising in African countries – in Nigeria, it is expected to reach 101 million mobile internet users by 2021 – for now video streaming services remain out of reach for much of the population.
But an interesting solution could be found in the form of telco partnerships. With their existing subscriber bases, telcos offer a unique opportunity to for a company like Netflix to piggyback on their payment infrastructure, allowing customers to simply add the service to their connectivity bill.
Speaking to Reuters ahead of the company’s third-quarter results today, Ms Ghettuba noted that the company already has partnerships with Vodacom and Telkom South Africa, suggesting that the company was on the look out for further tie-ups.
“Given the low credit card penetration across the continent […] we have partnered with local telcos […] for their customers to be able to add Netflix subscriptions to their bills,” she said.
She noted that the company’s next African target market would be Kenya, meaning there could be opportunities on the cards for the likes of Safaricom, which currently dominates the Kenyan mobile market.
Netflix believes Africa is a continent on which its streaming services have a bright future and working closely with telcos could be the key to overcoming some of its major challenges. For now, however, the company will have to settle for expanding its video library until further deals come to light.
Broadcasting
NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA
The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.
Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).
The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.
The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.
Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”
Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.
“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.
Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.
Broadcasting
MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.
The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.
For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.
Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.
He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.
He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.
MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.
The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.
This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.
Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.
The urgency behind the move is evident in MultiChoice’s recent performance.
The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.
In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.
The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.
The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.
According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.
He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.
Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.
He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.
Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.
While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.
Broadcasting
Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify
Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.
The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.
Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.
Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).
Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.
Telecom3 days agoSunil Bharti Mittal Conferred GSMA Lifetime Achievement Award for Transforming Global Telecommunications
Telecom3 days agoWhy Digital Trust Matters: Secure, Responsible AI for African SMEs?
E-Business3 days agoJumia Tech Week 2026 Begins with Tech Deals on Smartphones, Electronics, and Everyday Technology
General News3 days agoKrishnan Exits Africa Data Centre to Embark on Professional Chapter
E-Financial2 days agoNRS Targets N40trillion in Tax, Royalty Revenue in 2026
Telecom3 days agoHouse Probes Fintech Regulation via Public Hearing on New Commission Bill
News3 days agoAfDB Supports Francophone Africa Start-ups with €6.5M
Broadcasting3 days agoNCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets















