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Nielsen Commissions Projects, Marks Global Impact Day Worldwide

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(L-r): Mrs. Elizabeth Akapo, assistant head teacher, Local Government Primary School, two pupils of the school reading the new books from the newly commissioned library, Lampe Omoyele, managing director, Nielsen West Africa and Mrs Aina Lanre, Social Mobilization Officer, Public Private Partnership, Ikeja LG, during the commissioning of the school library donated by the Nielsen Nigeria to mark 2015 Nielsen Global Impact Day (NGID) in Lagos recently.
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As part of efforts aimed at touching lives of people and making positive contribution to the society where it operates, Nielsen Nigeria, a member of the global brand which offers marketing research and consumer insights for businesses, has extended its philanthropic gestures to pupils of Local Government Primary School, Ikeja, Lagos.

The company recently donated a library, borehole and other items to pupils of the school.

Nielsen Nigeria noted that the donations were part of its CSR activities tagged Nielsen Global Impact Day (NGID) an event organised yearly to impact the lives of people and the society. Nielsen identifies Health, Nutrition and Education as key pillars that help humanity to thrive.

Local Government Primary School, located in Ikeja currently has 280 pupils and 30 teachers.

Pupils in the school hitherto suffered lack of water and good library, but Nielsen Nigeria under its 2015 NGID shouldered the responsibility to renovate the borehole and refurbish the library. The company also donated goody bags which contained useful hygiene items to the pupils.

The school now boasts of clean drinking water and a well-equipped library that is conducive for reading.

Speaking during the handing over of the amenities to the school, Mr. Lampe Omoyele, managing director, Nielsen West Africa, noted that the company deeply cares about contributing to its society through initiatives such as this.

He also said the NGID initiative is observed in over 100 other countries around the world by Nielsen.

“At Nielsen, we are keen about impacting the lives of people, community in our environment. We recognise that the government cannot do it all alone so we are proud to lend support that goes a long way to touch the lives of people. We realise that water is a necessity that is why we renovated the borehole to provide water. Also important to these kids is reading. When they have access to good books and library they learn properly so we donated books and renovated the library,” Omoyele said.

In her response, Mrs. Elizabeth Akapo, assistant head teacher of the school, expressed gratitude to the Nielsen for providing the facilities.

Her words: “Pupils hitherto would go outside the school premises far away to get their drinkable water every day because the borehole was out of order. Water is an essential necessity so the pupils and teachers need it.

They need water after meals and even for other uses while in the school, but the borehole had stopped working for months. With the boreholes restored by Nielsen, it is such a relief and delight for teachers and pupils.

“On the other hand, our school library was not pleasant to pupils to come in and read as it had old text books that were not in the curriculum. So the company out of concern renovated the library to make it appealing to pupils and equipped it with textbooks needed by pupils in line with the curriculum. Now pupils would be motivated to use the facility because it is attractive and well furnished. We deeply thank Nielsen for the love, care and support they have given to us,” she explained.

Mrs Bolanle Shittu, education secretary, Ikeja Local Government, also praised Nielsen Nigeria for touching the lives of pupils in the primary school. She noted that she is a product of the school which was founded in 1952.

She said: “The school has been receiving support from many people and organisations, but Nielsen’s impact was outstanding because it made so much impact in the lives of pupils and teachers.”

Some of the kids expressed appreciation to Nielsen Nigeria for alleviating their plight and giving them hope.

A primary six pupil, Favour Onoja, described the donations as timely and important, while Sunday Babatunde of Primary 5 noted that he felt so special and loved to be cared for by Nielsen Nigeria.

The pupils also entertained the Nielsen Team and other guests present with traditional dance, a playlet on gender discrimination and a debate on the topic ‘Females are better than males.’ Nielsen team also spent time with the pupils by reading books, mentoring and listening to the pupils in all the classes. The pupils were also served with free meals.

Other members of the Nielsen Nigeria team led by Mr. Omoyele include Omolola Oyebola, Associate Director, Human Resource West Africa; Ada-Obi Okafor, Quality Control& Training Manager among others. Guests present at the occasion were Mr. Muritala Mogaji, Chairman, School-Based Management Committee (SBMC); Mr. Ade Abatan, Director, Social Mobilisation Department, Ikeja Local Government; Mr. Patrick Souza and Mrs. Lanre Aina both from the Public-Private Partnership (PPP), Lagos SUBEB.


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NITDA Partners OGP to Drive Presidential Digital Goals

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The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE, has reaffirmed Nigeria’s commitment to open governance, transparency and inclusive digital development as the Open Government Partnership (OGP) team formally presented the award and certificate received at the OGP Global Summit Spain 2025 to the Agency’s leadership.

Nigeria emerged as the overall global winner in the Digital Governance category in recognition of the country’s excellence in deploying digital tools and policies to strengthen government transparency, accountability, and citizen engagement. In addition, Nigeria received the Regional Award for advancing Open Digital Governance across Africa and the Middle East, reaffirming its leadership role in promoting open government principles and driving digital transformation across the region.

These recognitions were largely attributed to initiatives led by NITDA in collaboration with civil society partners, such as Dataphyte, which showcased innovative and inclusive approaches to digital governance at the summit.

The summit, which was organised in Vitoria-Gasteiz, Spain, brought together more than 1,500 high-level representatives of governments, civil society leaders, and policymakers from around the world to exchange experiences, best practices, and progress on open government initiatives and implementation on key issues.

Receiving the OGP delegation at NITDA, Inuwa described the recognition as a national honour rather than an institutional one, stressing that the award reflects Nigeria’s collective efforts across government, civil society and the private sector in advancing open governance principles through the digital space.

According to him, such global recognition comes with heightened responsibility to deliver on commitments made under the OGP framework.

“This is not just about NITDA. It is a national recognition, and every recognition comes with responsibility,” the DG said.

“If we fail to execute the commitments we have made, it will not only affect our image locally but also at the international stage. This is also not something NITDA can do in isolation,” he added.

Inuwa linked the achievement directly to the Renewed Hope Agenda of President Bola Ahmed Tinubu, noting that digital transformation, transparency, economic diversification, job creation and efficient public service delivery remain central presidential priority areas.

He emphasised that leveraging digital technologies to deepen openness and accountability aligns with national objectives of strengthening institutions, improving governance outcomes and building trust between government and citizens.

Highlighting the importance of collaboration, the NITDA boss underscored the role of the OGP platform as a catalyst for a strong multi-stakeholder approach in Nigeria’s digital ecosystem.

He called on civil society organisations, development partners, the private sector and other government institutions to provide technical expertise, guidance and sustained engagement to ensure effective implementation of agreed commitments.

“We need to leverage the OGP platform. We need your expertise, your guidance, your support and your commitment to hand-hold us in delivering on these commitments,” he said.

He further noted that “a multi-stakeholder approach in the digital space is critical to fostering a resilient ecosystem that delivers real value to citizens.”

Inuwa disclosed that NITDA has already begun internal reviews of its OGP commitments and has tasked its representatives, including Dr Rousseau, to work with colleagues to develop a clear execution strategy.

He proposed the creation of joint work streams with OGP stakeholders to support implementation, ensure accountability and keep all parties on track.

“We are humans. Oversight and collaboration help us stay focused. With commitment, nothing is impossible, and I believe these goals are achievable,” he added, assuring the delegation of NITDA’s readiness and political will to deliver on all agreed commitments.

Inuwa also welcomed the idea of engaging the political leadership of OGP, including the Honourable Minister of Budget and Economic Planning, with a view to briefing President Tinubu on the achievement. He noted that celebrating milestones is important, as it reinforces morale and demonstrates that Nigeria’s efforts in digital governance are gaining global recognition.

“It’s also good when there are wins, we should celebrate, because we too never knew that the little things we are doing are noticed not just within Nigeria, but globally, to the extent of earning us this award,” he asserted.

He concluded by expressing gratitude to the Nigerian National OGP Secretariat and the global OGP leadership, reaffirming NITDA’s commitment to strengthening collaboration and building a more productive working relationship that will translate open governance principles into measurable national impact.

Earlier in his remark, Mr Olusoji Apampa, who led the OGP deelegation, said the honours were earned through a strong partnership between government and civil society, with NITDA playing a critical role, particularly in commitments focused on improving digital governance in Nigeria.

Apampa expressed hope that the awards would serve as added momentum to deepen ongoing commitments under NITDA’s leadership and accelerate the practical implementation of reforms aimed at strengthening digital governance across the country.


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PalmPay Launches N400 Million World Travel Carnival, Rewarding Users with Free Global Trips

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PalmPay, Nigeria’s leading digital banking platform, has announced the launch of its ₦400 million festive rewards campaign, designed to reward users with cash prizes and fully sponsored international travel experiences for everyday transactions on the PalmPay app.

The campaign will run from December 17, 2025, to January 8, 2026. The campaign is designed to reward everyday transactions with extraordinary experiences. It runs alongside PalmPay’s Purple December brand campaign, which focuses on wrapping up the company’s key brand and community initiatives for the year.

At the centre of the rewards campaign is the PalmPay World Travel Carnival, an interactive card collection experience that allows users to earn city cards by completing transactions on the app. Users are required to collect five city cards – London, New York, Dubai, Sydney, and Cape Town and combine them into a World  Card, which unlocks a share of the prize pool.

The more World Cards a user creates, the larger their share of the cash rewards. Any extra uncombined cards can be swapped with friends and other PalmPay users to help complete additional World Cards.

Beyond cash rewards, the Carnival also offers Free Global Trips. In each round, the top two users with the highest number of eligible transactions (₦100 and above) and at least one World Card will win an all-expense-paid international trip.

 The travel grand prize covers:

  1. Visa fees
  2. Round-trip international airfare
  3. 5-day, 4-night hotel accommodation
  4. Side attraction
  5. Meal expenses
  6. Airport pick-up and drop-off
  7. All transportation for scheduled tour activities during the trip

Winners will be determined through a transparent leaderboard system, with prizes credited automatically at the end of each round on December 25, December 31, and January 8.

Participation is simple:

  1. Complete tasks on the PalmPay app, such as Airtime, Data, Transfers, and other specific transactions listed in the app, to earn cards.
  2. Collect all five city cards.
  3. Swap cards with friends to complete your collection.
  4. Combine cards to form a World Card and earn cash rewards.
  5. Perform more transactions to climb the leaderboard for a chance at the global trip prize.

To ensure fairness, PalmPay has instituted strict rules: no cheating, bots, fake accounts, or manipulation. Any violations may lead to disqualification or account bans. Additionally, the Free Travel Prize is limited to one per user throughout the campaign.

Speaking on the launch, Femi Hanson, Head of Marketing & Communication, “This festive rewards campaign is about turning everyday banking into meaningful value for our users. With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”


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REA, NBS Partner to Deliver Comprehensive Energy Data for Nigeria

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The Rural Electrification Agency (REA) and the National Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to conduct a nationwide energy survey aimed at closing long-standing data gaps in Nigeria’s power sector. The initiative is expected to guide policy, attract investment, and accelerate universal electricity access.

Signed in Abuja, the agreement establishes a National Energy Survey based on the Multi-Tier Tracking Framework (MTF), a globally recognized methodology that measures electricity access not only by grid connection but also by quality, affordability, reliability, and usage of electricity and clean cooking solutions.

The survey will be implemented under the Energy Sector Management Assistance Program (ESMAP) of the World Bank. Dr. Abba Aliyu, REA Managing Director/CEO, said the partnership underscores REA’s commitment to evidence-based rural electrification planning and will generate detailed insights on electricity access and off-grid solutions nationwide.

Prince Adeyemi Adeniran, Statistician-General of the Federation/CEO of NBS, emphasized that reliable statistics are essential for effective policymaking, assuring that NBS will provide technical oversight, sampling expertise, and quality assurance to meet global standards.

The survey will assess energy access, household affordability, expenditure patterns, and the adoption of off-grid technologies such as solar home systems, mini-grids, and clean cooking solutions. REA will provide sector expertise and policy alignment, while NBS manages regulatory approvals, methodology, and technical supervision.

Funded and technically overseen by the World Bank, the exercise will run for 18 months, with the resulting data expected to improve national energy planning, programme targeting, and private sector investment, particularly in underserved and rural communities.

Officials said the collaboration reflects the Federal Government’s commitment to strengthening inter-agency coordination, enhancing energy data availability, and advancing Nigeria’s goal of universal electricity and clean cooking access.


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